📌 Core Information
🔹 Job Title: Brand Associate, Global Social
🔹 Company: Strava
🔹 Location: San Francisco, CA
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Supporting brand awareness goals by managing social media presence
- Crafting and managing brand narrative and voice across community-centric channels
- Collaborating cross-functionally with Partnerships, Comms, and Product Marketing teams
- Infusing brand into cultural spaces and growing brand awareness
ASSUMPTION: This role requires a strong understanding of social media platforms and community management, as well as the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Assist in the development of the editorial calendar
✅ Manage project timelines and deliverables for content plans
✅ Partner with the internal creative team to advise content strategy
✅ Ideate on wider marketing initiatives such as product launches, brand campaigns, community events, etc.
ASSUMPTION: The ideal candidate will have a proven track record in social media management and content development, with a keen eye for emerging trends and channels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 1-3 years of Social Media / Content experience
Required Skills:
- Hands-on social media experience including content development, distribution, and management
- Solid organizational and time management skills
- Experience in community management on platforms such as Reddit, Discord, etc.
Preferred Skills:
- Experience with social media analytics tools
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in social media management tools and analytics platforms is highly desirable for this role.
💰 Compensation & Benefits
Salary Range: $73,000 - $83,000 (This range reflects base compensation only and does not include equity or benefits. Your recruiter can share more details about the full compensation package, including the range specific to your location, during the hiring process.)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company matching
- Flexible time off and paid holidays
- Parental leave and family planning benefits
- Commuter benefits and wellness reimbursement
Working Hours: Full-time (40 hours per week), with a flexible hybrid model (around half your time on-site in the San Francisco office, roughly three days per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the San Francisco Bay Area. The actual salary may vary depending on the candidate's skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (Fitness and Activity Tracking)
Company Size: 201-500 employees (According to LinkedIn)
Founded: 2009 (Based on Strava's website)
Company Description:
- Strava is the app for active people, with over 150 million athletes in more than 185 countries
- Their mission is to motivate people to live their best active lives by connecting and driving them forward
- Strava follows a flexible hybrid model, with around half of the time spent on-site in their San Francisco office
Company Specialties:
- Activity Tracking
- Social Fitness
- Community Building
Company Website: https://www.strava.com/
ASSUMPTION: Strava's company culture emphasizes movement, community, and innovation, which are reflected in their mission and values.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: This role reports to the Brand Marketing team and works cross-functionally with Partnerships, Comms, and Product Marketing teams
Work Arrangement: Hybrid (3 days on-site in the San Francisco office, with the remaining days working remotely)
Growth Opportunities:
- Potential career progression within the Brand Marketing team or other departments
- Opportunities to work on high-impact projects and initiatives
- Chance to learn and grow within a dynamic and innovative company
ASSUMPTION: This role offers strong growth potential for candidates looking to build their marketing careers within the tech industry.
🌍 Location & Work Environment
Office Type: Hybrid (Combination of on-site and remote work)
Office Location(s): 208 Utah St, San Francisco, California 94103, US
Geographic Context:
- San Francisco is a vibrant city known for its tech industry, cultural diversity, and outdoor activities
- The office is located in the Mission District, a neighborhood known for its art, food, and nightlife
- The area offers easy access to public transportation, parks, and various amenities
Work Schedule: Full-time (40 hours per week), with a flexible hybrid model (around half your time on-site in the San Francisco office, roughly three days per week)
ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and focus, catering to different work styles and preferences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the Brand Marketing team
- Final interview with the Marketing Director
Key Assessment Areas:
- Cultural fit and alignment with Strava's values
- Social media and content management skills
- Ability to work effectively with cross-functional teams
- Creativity and strategic thinking
Application Tips:
- Highlight relevant social media and content management experience in your resume
- Tailor your cover letter to demonstrate your understanding of Strava's mission and values
- Prepare examples of your social media content and community management strategies
- Research Strava's brand and competitors to showcase your industry knowledge
ATS Keywords: Social Media, Content Development, Community Management, Brand Awareness, Marketing Initiatives, Cross-Functional Collaboration, Marketing Strategy
ASSUMPTION: The interview process will focus on assessing the candidate's skills, experience, and cultural fit, with a strong emphasis on their ability to manage social media platforms and collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
- Analytics tools (e.g., Google Analytics, social media analytics platforms)
ASSUMPTION: Proficiency in social media management tools and analytics platforms is highly desirable for this role.
👔 Cultural Fit Considerations
Company Values:
- Make the best part of people's days
- Connect athletes to what motivates them
- Create a world-class, inclusive workplace
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and innovative
Self-Assessment Questions:
- How do you align with Strava's mission to make the best part of people's days?
- Can you provide an example of a successful social media campaign you've managed, and how you measured its impact?
- How do you approach working with cross-functional teams, and can you share an example of a time when you collaborated effectively with other departments?
ASSUMPTION: Strava values candidates who are passionate about their mission, skilled in social media management, and able to work effectively with cross-functional teams.
⚠️ Potential Challenges
- Managing multiple social media platforms and content streams simultaneously
- Keeping up with trends and emerging platforms in the ever-changing social media landscape
- Balancing the need for creativity with the requirement to maintain brand consistency
- Working effectively with cross-functional teams, including Partnerships, Comms, and Product Marketing
ASSUMPTION: The ideal candidate will be able to navigate these challenges and thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on community management and engagement across social media platforms
- This role requires a strong understanding of social media trends and analytics, as well as the ability to create and curate engaging content
- Career progression in this role could lead to opportunities in brand management, marketing strategy, or community development
ASSUMPTION: This role is well-suited for candidates with a strong background in social media management and community engagement, looking to build a career in marketing within the tech industry.
📝 Sample Projects
- Managing a social media campaign for a product launch, including content creation, scheduling, and analytics
- Developing and implementing a community management strategy for a new platform (e.g., Reddit, Discord)
- Collaborating with cross-functional teams to create and execute a brand awareness campaign, including social media components
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Brand Associate, Global Social, might work on in this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to Strava's overall brand strategy and marketing goals?
- Can you describe the team structure and dynamics within the Brand Marketing department?
- How does Strava support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Strava approach work-life balance, and what resources are available to support employees' well-being?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, allowing them to make an informed decision about their fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant social media and content management experience
- Prepare examples of your social media content and community management strategies to showcase during the interview
- Research Strava's brand and competitors to demonstrate your industry knowledge and understanding of the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
