📌 Core Information
🔹 Job Title: Brand Campaign Manager
🔹 Company: CoreWeave
🔹 Location: Sunnyvale, CA/New York, NY/Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated brand campaigns aligned with business priorities
- Collaborating cross-functionally with various teams for consistent messaging and effective campaign execution
- Staying updated on cultural trends, competitor moves, and creative benchmarks to keep campaigns fresh and relevant
- Measuring campaign impact and using insights to refine strategies and optimize playbooks
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and analytical skills to develop and execute successful brand campaigns.
📋 Key Responsibilities
✅ Develop breakthrough, fully integrated brand campaign rooted in CoreWeave’s positioning and aligned to business priorities
✅ Craft brand campaign narratives that connect emotionally and strategically with audiences, from developers to C-level buyers
✅ Build scalable campaign architectures and toolkits that can be tailored across regions, verticals, and funnel stages
✅ Lead campaign planning across owned, earned, and paid channels—advertising, digital, video, content, experiential, and more
✅ Partner with product marketing, demand generation, digital, creative, and communications teams to bring campaigns to life
✅ Write clear, actionable creative briefs that inspire bold and strategic execution
✅ Guide the development of hero assets—videos, landing pages, digital ads, emails, and event materials—ensuring storytelling is consistent and powerful
✅ Ensure integration of campaign themes across all marketing touchpoints, channels, and content formats
✅ Define and track campaign KPIs in collaboration with analytics and brand insights teams—brand lift, awareness, engagement, perception, and contribution to pipeline
✅ Conduct post-campaign retrospectives to capture learnings and optimize playbooks
ASSUMPTION: This role involves a mix of strategic planning, creative development, and cross-functional collaboration to deliver successful brand campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 10+ years of experience in brand marketing, integrated campaign strategy, or creative planning—preferably in B2B tech, SaaS, or cloud infrastructure
Required Skills:
- Proven track record of developing and executing successful brand campaigns
- Deep understanding of audience segmentation, messaging frameworks, and full-funnel brand storytelling
- Experience leading multi-channel campaigns across digital, video, events, social, paid media, and owned content
- Strong creative sensibility and editorial judgment; able to shape and elevate work with clarity and vision
- Analytical and insights-driven; comfortable using data to inform decisions and demonstrate brand impact
Preferred Skills:
- Experience working with AI or cloud infrastructure companies
- Fluency in multiple languages
ASSUMPTION: Candidates with a strong portfolio demonstrating end-to-end campaign ownership and a proven track record in B2B tech or cloud infrastructure will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $200,000 per year (based on market location and experience)
Benefits:
- Medical, dental, and vision insurance - 100% paid for by CoreWeave
- Company-paid Life Insurance
- Voluntary supplemental life insurance
- Short and long-term disability insurance
- Flexible Spending Account
- Health Savings Account
- Tuition Reimbursement
- Mental Wellness Benefits through Spring Health
- Family-Forming support provided by Carrot
- Paid Parental Leave
- Flexible, full-service childcare support with Kinside
- 401(k) with a generous employer match
- Flexible PTO
- Catered lunch each day in our office and data center locations
- Casual work environment
- Innovative disruption work culture
Working Hours: Full-time, with flexible hours and a hybrid work environment
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in B2B tech or cloud infrastructure companies. Actual compensation may vary based on the candidate's qualifications, interview performance, and location.
📌 Applicant Insights
🔍 Company Context
Industry: CoreWeave operates in the technology industry, specifically focusing on AI and cloud infrastructure. The market is competitive and rapidly evolving, requiring adaptability and resilience from employees.
Company Size: CoreWeave is a mid-sized company with 501-1,000 employees, providing ample opportunities for growth and collaboration. As a mid-sized company, CoreWeave offers a more personal work environment compared to larger enterprises while still providing the resources and stability of a well-established organization.
Founded: CoreWeave was founded in 2017 and has since grown to operate a footprint of data centers covering every region of the US and across Europe. The company has experienced significant growth and has been recognized as one of the TIME100 most influential companies of 2024.
Company Description:
- CoreWeave is the AI Hyperscaler™, delivering a cloud platform of cutting-edge services powering the next wave of AI
- The company provides enterprises and leading AI labs with the most performant, efficient, and resilient solutions for accelerated computing
- CoreWeave's technology operates a growing footprint of data centers covering every region of the US and across Europe
Company Specialties:
- Cloud
- Kubernetes
- VFX Rendering
- Bare Metal
- GPU Compute
- AI Compute Acceleration
Company Website: http://www.coreweave.com
ASSUMPTION: CoreWeave's focus on AI and cloud infrastructure makes it an attractive employer for professionals interested in cutting-edge technology and innovative solutions.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in brand marketing and campaign strategy.
Reporting Structure: The Brand Campaign Manager will report directly to the VP of Marketing and collaborate with various teams, including product marketing, demand generation, digital, creative, and communications.
Work Arrangement: This role offers a hybrid work environment, with a mix of remote work and on-site collaboration. New hires will be invited to attend onboarding at one of the company's hubs within their first month, and teams gather quarterly to support collaboration.
Growth Opportunities:
- As CoreWeave continues to grow and expand its offerings, there will be opportunities for the Brand Campaign Manager to take on additional responsibilities and advance their career within the marketing department or the organization as a whole
- The company's focus on innovation and disruption creates an environment where employees can learn and grow professionally
- CoreWeave's commitment to a casual work environment and innovative disruption work culture fosters a creative and dynamic work environment
ASSUMPTION: This role offers a unique opportunity for a senior-level marketing professional to make a significant impact on a growing and innovative company in the AI and cloud infrastructure space.
🌍 Location & Work Environment
Office Type: CoreWeave has multiple office locations across the US, with hubs in Sunnyvale, CA, and New York, NY. The company also offers remote work options for candidates located more than 30 miles from an office, based on role requirements for specialized skill sets.
Office Location(s): Sunnyvale, CA; New York, NY
Geographic Context:
- Sunnyvale, CA, is located in the heart of Silicon Valley, providing easy access to tech industry resources and networking opportunities
- New York, NY, is a major global hub for finance, media, and technology, offering a diverse range of cultural and professional experiences
- Both locations offer vibrant urban environments with ample amenities and entertainment options
Work Schedule: The Brand Campaign Manager will work full-time, with flexible hours and a hybrid work arrangement, allowing for a balance between on-site collaboration and remote work.
ASSUMPTION: CoreWeave's hybrid work environment and multiple office locations provide employees with the flexibility to balance their work and personal lives while still fostering collaboration and team-building.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth phone or video interview with the hiring manager and/or team members
- On-site or virtual final interview with senior leadership
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and campaign planning skills
- Creativity and storytelling abilities
- Analytical skills and data-driven decision-making
- Cross-functional collaboration and communication skills
- Alignment with CoreWeave's brand and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing and campaign strategy experience, as well as any relevant industry-specific experience
- Prepare examples of successful brand campaigns you've developed and executed, emphasizing your role in each project
- Be ready to discuss your understanding of CoreWeave's brand, business priorities, and target audiences
- Demonstrate your ability to work effectively in a hybrid work environment and collaborate with remote team members
ATS Keywords: Brand Marketing, Integrated Campaign Strategy, Creative Planning, Audience Segmentation, Messaging Frameworks, Full-Funnel Brand Storytelling, Multi-Channel Campaigns, Digital Marketing, Video Production, Event Management, Social Media, Paid Media, Content Development, Cross-Functional Collaboration, Analytical Skills, Creative Sensibility
ASSUMPTION: CoreWeave's interview process is designed to assess candidates' strategic thinking, creativity, analytical skills, and cultural fit, with a focus on their ability to develop and execute successful brand campaigns.
🛠️ Tools & Technologies
- Campaign management platforms (e.g., Marketo, HubSpot)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Video production and editing tools (e.g., Premiere Pro, Final Cut Pro)
ASSUMPTION: The Brand Campaign Manager should be comfortable working with a variety of tools and technologies to streamline campaign planning, execution, and measurement.
👔 Cultural Fit Considerations
Company Values:
- Innovation: CoreWeave fosters a culture of continuous learning and improvement, encouraging employees to challenge the status quo and drive progress
- Collaboration: The company values open communication, teamwork, and cross-functional collaboration to deliver exceptional results
- Integrity: CoreWeave is committed to ethical and responsible business practices, with a focus on transparency and accountability
- Customer-centricity: The company prioritizes understanding and meeting the needs of its customers, from enterprise and AI labs to individual developers
Work Style:
- Dynamic: CoreWeave's fast-paced and evolving industry requires employees to adapt quickly and embrace change
- Creative: The company values bold and innovative thinking, encouraging employees to take risks and push boundaries
- Data-driven: CoreWeave's decision-making processes are informed by data and analytics, enabling employees to make informed and strategic choices
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment, and are you comfortable with change and ambiguity?
- Are you able to balance creativity and data-driven decision-making in your approach to brand marketing and campaign strategy?
- Do you enjoy working collaboratively with diverse teams, and are you skilled at building and maintaining strong working relationships?
ASSUMPTION: CoreWeave's culture values innovation, collaboration, integrity, and customer-centricity, and employees who thrive in a dynamic, creative, and data-driven work environment will be well-suited to the Brand Campaign Manager role.
⚠️ Potential Challenges
- The Brand Campaign Manager will need to balance the strategic and creative demands of developing and executing successful brand campaigns with the need to measure and optimize campaign performance
- The role requires strong cross-functional collaboration and communication skills, as well as the ability to manage multiple projects and deadlines simultaneously
- The hybrid work environment may present challenges in maintaining consistent communication and collaboration with remote team members
- The fast-paced and evolving nature of the AI and cloud infrastructure industry may require the Brand Campaign Manager to adapt quickly to changes in market trends, competitor moves, and company priorities
ASSUMPTION: The Brand Campaign Manager must be able to effectively balance strategic and creative demands, manage multiple projects and deadlines, and adapt to changes in the dynamic AI and cloud infrastructure industry.
📈 Similar Roles Comparison
- The Brand Campaign Manager role at CoreWeave differs from similar positions in other companies in its focus on AI and cloud infrastructure, requiring a deep understanding of the industry and its target audiences
- CoreWeave's mid-sized company structure offers a more personal work environment compared to larger enterprises, while still providing the resources and stability of a well-established organization
- The Brand Campaign Manager role at CoreWeave offers a unique opportunity for a senior-level marketing professional to make a significant impact on a growing and innovative company in the AI and cloud infrastructure space
ASSUMPTION: The Brand Campaign Manager role at CoreWeave is unique in its focus on AI and cloud infrastructure, mid-sized company structure, and opportunity for significant impact.
📝 Sample Projects
- Developing and executing a global brand campaign for a new AI-powered cloud service, including positioning, messaging, and multi-channel launch strategy
- Creating a targeted campaign to drive adoption of an existing cloud service among developers, leveraging influencer partnerships, content marketing, and social media engagement
- Launching a thought leadership campaign to establish CoreWeave's executives as industry experts, featuring bylined articles, speaking engagements, and media interviews
ASSUMPTION: These sample projects demonstrate the range of brand campaign management responsibilities at CoreWeave, from developing and executing global campaigns to driving adoption and establishing thought leadership.
❓ Key Questions to Ask During Interview
- Can you describe the company's brand positioning and how it has evolved over time?
- How does the marketing team collaborate with other departments, such as product, sales, and customer success, to ensure consistent messaging and effective campaign execution?
- What are the most significant challenges facing the AI and cloud infrastructure industry, and how does CoreWeave differentiate itself from competitors?
- How does the company support the professional growth and development of its employees, particularly in the marketing department?
- What are the key performance indicators (KPIs) used to measure the success of brand campaigns, and how are they tracked and optimized?
ASSUMPTION: Asking these questions during the interview will help the candidate better understand CoreWeave's brand, culture, and approach to brand campaign management.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand marketing and campaign strategy experience, as well as any relevant industry-specific experience
- Prepare examples of successful brand campaigns you've developed and executed, emphasizing your role in each project
- Be ready to discuss your understanding of CoreWeave's brand, business priorities, and target audiences
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
