📌 Core Information
🔹 Job Title: Brand Campaign Manager
🔹 Company: CoreWeave
🔹 Location: Sunnyvale, CA/New York, NY/Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-12
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Remote work may be considered for candidates located more than 30 miles from an office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated brand campaigns aligned with CoreWeave's positioning and business priorities
- Collaborating with cross-functional teams to ensure campaigns are impactful and consistent with brand standards
- Leveraging a strong portfolio of brand end-to-end campaign ownership and analytical skills
- Working in a dynamic environment where adaptability and resilience are key
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and cross-functional collaboration to develop and execute successful brand campaigns.
📋 Key Responsibilities
✅ Develop breakthrough, fully integrated brand campaign rooted in CoreWeave’s positioning and aligned to business priorities
✅ Craft brand campaign narratives that connect emotionally and strategically with our audiences—from developers to C-level buyers
✅ Build scalable campaign architectures and toolkits that can be tailored across regions, verticals, and funnel stages
✅ Lead campaign planning across owned, earned, and paid channels—advertising, digital, video, content, experiential, and more
✅ Partner with product marketing, demand generation, digital, creative, and communications to bring campaigns to life
✅ Act as the campaign quarterback, aligning stakeholders, timelines, and deliverables to execute flawlessly
✅ Ensure campaigns are consistent with brand standards while enabling flexibility for market-specific adaptation
✅ Write clear, actionable creative briefs that inspire bold and strategic execution
✅ Guide the development of hero assets—videos, landing pages, digital ads, emails, and event materials—ensuring storytelling is consistent and powerful
✅ Ensure integration of campaign themes across all marketing touchpoints, channels, and content formats
✅ Define and track campaign KPIs in collaboration with analytics and brand insights teams—brand lift, awareness, engagement, perception, and contribution to pipeline
✅ Use insights to refine campaigns in-flight and inform future strategies
✅ Conduct post-campaign retrospectives to capture learnings and optimize playbooks
✅ Ensure all campaigns ladder into CoreWeave’s broader brand strategy and visual identity
✅ Contribute to ongoing brand initiatives including messaging evolution, brand platform development, and executive storytelling
✅ Stay on the pulse of cultural trends, competitor moves, and creative benchmarks to keep our campaigns fresh, relevant, and ahead of the curve
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and cross-functional collaboration to develop and execute successful brand campaigns. The ideal candidate will have a strong portfolio of brand end-to-end campaign ownership and analytical skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 10+ years of experience in brand marketing, integrated campaign strategy, or creative planning—preferably in B2B tech, SaaS, or cloud infrastructure
Required Skills:
- Proven ability to develop and execute integrated brand campaigns
- Strong understanding of audience segmentation, messaging frameworks, and full-funnel brand storytelling
- Experience leading multi-channel campaigns across digital, video, events, social, paid media, and owned content
- Proven ability to work cross-functionally with creative teams, product marketers, media planners, and executives
- Strong creative sensibility and editorial judgment; able to shape and elevate work with clarity and vision
- Analytical and insights-driven; comfortable using data to inform decisions and demonstrate brand impact
Preferred Skills:
- Experience working in a fast-paced, dynamic environment
- Familiarity with AI, cloud, or technology industries
- Proficiency in using marketing automation tools and analytics platforms
ASSUMPTION: The ideal candidate will have a strong portfolio of brand end-to-end campaign ownership and analytical skills. Experience in B2B tech, SaaS, or cloud infrastructure is preferred but not required.
💰 Compensation & Benefits
Salary Range: $140,000 - $200,000 per year (based on market location and job-related knowledge, skills, and experience)
Benefits:
- Medical, dental, and vision insurance - 100% paid for by CoreWeave
- Company-paid Life Insurance
- Voluntary supplemental life insurance
- Short and long-term disability insurance
- Flexible Spending Account
- Health Savings Account
- Tuition Reimbursement
- Mental Wellness Benefits through Spring Health
- Family-Forming support provided by Carrot
- Paid Parental Leave
- Flexible, full-service childcare support with Kinside
- 401(k) with a generous employer match
- Flexible PTO
- Catered lunch each day in our office and data center locations
- A casual work environment
- A work culture focused on innovative disruption
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the technology industry. The actual compensation may vary depending on the candidate's qualifications, interview performance, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 501-1,000 employees (Mid-sized company)
Founded: 2017 (8 years in operation)
Company Description:
- CoreWeave is the AI Hyperscaler™, delivering a cloud platform of cutting-edge services powering the next wave of AI
- Operates a growing footprint of data centers covering every region of the US and across Europe
- Ranked as one of the TIME100 most influential companies of 2024
Company Specialties:
- Cloud
- Kubernetes
- VFX Rendering
- Bare Metal
- GPU Compute
- AI Compute Acceleration
Company Website: http://www.coreweave.com
ASSUMPTION: CoreWeave is a mid-sized technology company specializing in AI cloud services. They operate a dynamic and innovative work environment, focusing on cutting-edge technology and creative problem-solving.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role with significant responsibilities and impact on brand campaigns
Reporting Structure: This role reports directly to the Head of Brand Marketing and works cross-functionally with various teams, including product marketing, demand generation, digital, creative, and communications
Work Arrangement: Hybrid (Remote work may be considered for candidates located more than 30 miles from an office)
Growth Opportunities:
- Potential to grow into a leadership role within the brand marketing team
- Opportunities to work on high-impact campaigns and make a significant contribution to the company's success
- Chance to learn and develop skills in a fast-paced, dynamic environment
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's brand campaigns and overall success.
🌍 Location & Work Environment
Office Type: Hybrid (Offices located in Sunnyvale, CA; New York, NY; and other potential remote locations)
Office Location(s): Sunnyvale, CA; New York, NY; and other potential remote locations
Geographic Context:
- Sunnyvale, CA: Located in the heart of Silicon Valley, offering a vibrant tech industry and diverse cultural scene
- New York, NY: A global hub for finance, media, and technology, providing ample opportunities for networking and professional growth
- Remote: Offers flexibility and the ability to work from anywhere with a stable internet connection
Work Schedule: Full-time (40 hours per week) with flexible hours and the opportunity for remote work
ASSUMPTION: The hybrid work environment offers the best of both worlds, allowing employees to collaborate in person while also enjoying the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the HR team
- In-depth behavioral and skills-based interview with the hiring manager and/or team members
- Final interview with the Head of Brand Marketing
- Background check and offer extension
Key Assessment Areas:
- Creativity and strategic thinking in brand campaign development
- Ability to work cross-functionally and collaborate with various teams
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with CoreWeave's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
- Include specific examples of your brand campaign work and the impact you've made on previous campaigns
- Prepare for behavioral interview questions that focus on your ability to develop and execute integrated brand campaigns
- Research CoreWeave's brand and industry to demonstrate your understanding of the company and its market position
ATS Keywords: Brand Marketing, Integrated Campaign Strategy, Creative Planning, B2B Tech, SaaS, Cloud Infrastructure, Audience Segmentation, Messaging Frameworks, Full-Funnel Brand Storytelling, Multi-Channel Campaigns, Cross-Functional Collaboration, Analytical Skills, Insights-Driven
ASSUMPTION: The interview process will focus on assessing the candidate's creativity, strategic thinking, and cross-functional collaboration skills, as well as their cultural fit with CoreWeave's values and work environment.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot, or similar)
- Analytics platforms (e.g., Google Analytics, Adobe Analytics, or similar)
- Creative design tools (e.g., Adobe Creative Suite, Sketch, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace, or similar)
ASSUMPTION: The ideal candidate will have experience with marketing automation tools, analytics platforms, and creative design tools to develop and execute successful brand campaigns.
👔 Cultural Fit Considerations
Company Values:
- Innovation: CoreWeave values innovation and encourages employees to think outside the box and challenge the status quo
- Collaboration: CoreWeave fosters a collaborative work environment where employees support and learn from one another
- Integrity: CoreWeave values honesty, transparency, and ethical decision-making in all aspects of the business
Work Style:
- Dynamic: CoreWeave operates in a fast-paced, ever-changing environment where employees must be adaptable and resilient
- Creative: CoreWeave values creativity and encourages employees to approach problems from unique perspectives
- Data-driven: CoreWeave uses data and analytics to inform decision-making and measure the impact of brand campaigns
Self-Assessment Questions:
- How do you approach developing breakthrough, fully integrated brand campaigns rooted in a company's positioning and aligned to business priorities?
- Can you provide an example of a time when you had to adapt to a significant change or challenge in a brand campaign, and how did you handle it?
- How do you ensure that brand campaign themes are integrated consistently across all marketing touchpoints, channels, and content formats?
ASSUMPTION: The ideal candidate will be a strong cultural fit with CoreWeave's values and work style, demonstrating creativity, adaptability, and a data-driven approach to brand marketing.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment where priorities and campaigns may change quickly
- Collaborating with cross-functional teams, each with their own priorities and timelines
- Managing multiple campaigns simultaneously, each with its own unique requirements and KPIs
- Keeping up with industry trends, competitor moves, and cultural shifts to ensure brand campaigns remain fresh, relevant, and ahead of the curve
ASSUMPTION: The Brand Campaign Manager role at CoreWeave presents unique challenges that require a high level of adaptability, creativity, and strategic thinking to succeed.
📈 Similar Roles Comparison
- Compared to other brand marketing roles, this position offers a unique opportunity to work on cutting-edge technology and AI cloud services, providing a competitive edge in the industry
- CoreWeave's mid-sized company structure offers a more agile and dynamic work environment than larger enterprises, allowing for greater impact and innovation
- This role offers significant growth opportunities and the chance to make a substantial impact on the company's brand campaigns and overall success
ASSUMPTION: This role offers unique advantages and challenges compared to similar brand marketing positions, with a focus on cutting-edge technology, agility, and significant impact.
📝 Sample Projects
- Developing a global brand campaign for CoreWeave's AI cloud services, targeting enterprise, AI, and developer audiences
- Launching a regional campaign to promote CoreWeave's expansion into a new market, highlighting the company's unique value proposition and competitive advantages
- Creating a thought leadership content series to establish CoreWeave's executives as industry experts and drive brand awareness
ASSUMPTION: These sample projects demonstrate the range of brand campaign work the Brand Campaign Manager may be responsible for, from global initiatives to regional expansions and thought leadership content.
❓ Key Questions to Ask During Interview
- Can you describe the brand campaign planning process at CoreWeave and how this role fits into it?
- How does CoreWeave measure the success of brand campaigns, and how will my work be evaluated?
- What are the biggest challenges facing the brand marketing team currently, and how can this role help address them?
- How does CoreWeave support the professional development and growth of its brand marketing team members?
- What is the company's long-term vision for its brand, and how will this role contribute to its achievement?
ASSUMPTION: Asking these key questions during the interview will help the candidate better understand the role, the team, and the company's brand vision and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
- Prepare for behavioral interview questions that focus on your ability to develop and execute integrated brand campaigns
- Research CoreWeave's brand and industry to demonstrate your understanding of the company and its market position
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
