Brand Campaign Manager

📌 Core Information

🔹 Job Title: Brand Campaign Manager

🔹 Company: CoreWeave

🔹 Location: Sunnyvale, CA/New York, NY/Remote

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (with remote option for specific positions)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated brand campaigns aligned with business priorities
• Collaborating cross-functionally with creative teams, product marketers, and executives
• Measuring campaign effectiveness and using insights to refine strategies
• Contributing to brand initiatives, including messaging evolution and brand platform development

ASSUMPTION: This role requires a strategic mindset, strong creative sensibility, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Develop breakthrough, fully integrated brand campaigns rooted in CoreWeave’s positioning and aligned to business priorities

✅ Craft brand campaign narratives that connect emotionally and strategically with audiences, from developers to C-level buyers

✅ Build scalable campaign architectures and toolkits that can be tailored across regions, verticals, and funnel stages

✅ Lead campaign planning across owned, earned, and paid channels, including advertising, digital, video, content, experiential, and more

✅ Act as the campaign quarterback, aligning stakeholders, timelines, and deliverables to execute flawlessly

✅ Ensure campaigns are consistent with brand standards while enabling flexibility for market-specific adaptation

✅ Write clear, actionable creative briefs that inspire bold and strategic execution

✅ Guide the development of hero assets, ensuring storytelling is consistent and powerful

✅ Define and track campaign KPIs, using insights to refine campaigns in-flight and inform future strategies

✅ Conduct post-campaign retrospectives to capture learnings and optimize playbooks

ASSUMPTION: This role involves a mix of strategic planning, creative direction, and analytical work to ensure campaign success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 10+ years of experience in brand marketing, integrated campaign strategy, or creative planning, preferably in B2B tech, SaaS, or cloud infrastructure

Required Skills:

• Proven experience in end-to-end campaign ownership, from idea through execution and measurement
• Deep understanding of audience segmentation, messaging frameworks, and full-funnel brand storytelling
• Experience leading multi-channel campaigns across digital, video, events, social, paid media, and owned content
• Strong creative sensibility and editorial judgment, with the ability to shape and elevate work with clarity and vision
• Analytical and insights-driven, comfortable using data to inform decisions and demonstrate brand impact

Preferred Skills:

• Experience working with AI, cloud, or related technologies
• Fluency in multiple languages

ASSUMPTION: Candidates should have a strong portfolio demonstrating their ability to develop and execute successful brand campaigns.

💰 Compensation & Benefits

Salary Range: $140,000 - $200,000 USD per year (based on market location and experience)

Benefits:

• Medical, dental, and vision insurance - 100% paid for by CoreWeave
• Company-paid Life Insurance
• Voluntary supplemental life insurance
• Short and long-term disability insurance
• Flexible Spending Account
• Health Savings Account
• Tuition Reimbursement
• Mental Wellness Benefits through Spring Health
• Family-Forming support provided by Carrot
• Paid Parental Leave
• Flexible, full-service childcare support with Kinside
• 401(k) with a generous employer match
• Flexible PTO
• Catered lunch each day in our office and data center locations
• Casual work environment
• Work culture focused on innovative disruption

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications, interview performance, and location.

📌 Applicant Insights

🔍 Company Context

Industry: CoreWeave operates in the technology industry, specializing in AI cloud computing services. The market is competitive and rapidly evolving, with a strong focus on innovation and disruption.

Company Size: CoreWeave is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.

Founded: 2017, with a mission to deliver a cloud platform of cutting-edge services powering the next wave of AI.

Company Description:

• CoreWeave is the AI Hyperscaler™, delivering a cloud platform of cutting-edge services powering the next wave of AI
• The company operates a growing footprint of data centers covering every region of the US and across Europe
• CoreWeave was ranked as one of the TIME100 most influential companies of 2024

Company Specialties:

• Cloud
• Kubernetes
• VFX Rendering
• Bare Metal
• GPU Compute
• AI Compute Acceleration

Company Website: http://www.coreweave.com

ASSUMPTION: CoreWeave's focus on AI and cloud computing requires candidates to be comfortable working with cutting-edge technology and adaptable to rapid industry changes.

📊 Role Analysis

Career Level: This role is at the senior manager level, with the opportunity to influence brand strategy and collaborate with cross-functional teams.

Reporting Structure: The Brand Campaign Manager will report directly to the VP of Marketing and work closely with various teams, including product marketing, creative, and communications.

Work Arrangement: Hybrid (with remote option for specific positions), offering flexibility in structuring time between in-office and remote work.

Growth Opportunities:

• Potential to advance to a leadership role within the marketing department
• Chance to expand skills and expertise in brand marketing and campaign strategy
• Opportunity to work on high-impact projects and contribute to the company's growth and success

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's brand and business success.

🌍 Location & Work Environment

Office Type: CoreWeave operates hybrid offices, offering a casual work environment with a focus on innovative disruption.

Office Location(s): Sunnyvale, CA; New York, NY; and remote work options for specific positions

Geographic Context:

• Sunnyvale, CA: Located in the heart of Silicon Valley, offering a vibrant tech industry and diverse cultural scene
• New York, NY: A global hub for finance, media, and technology, providing ample networking opportunities
• Remote: Offers flexibility and the ability to work from anywhere with a reliable internet connection

Work Schedule: Full-time (40 hours per week) with flexible work arrangements, including the option to work remotely for specific positions.

ASSUMPTION: The hybrid work environment at CoreWeave fosters connections, collaboration, and creativity, while also offering flexibility for employees to tailor their work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Behavioral and skills-based interviews with the hiring manager and team members
• Final interview with the VP of Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and campaign planning
• Creativity and storytelling abilities
• Analytical skills and data-driven decision-making
• Cross-functional collaboration and leadership
• Alignment with CoreWeave's brand and company culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include examples of successful brand campaigns you've led, emphasizing your end-to-end campaign ownership
• Prepare for behavioral and scenario-based interview questions, focusing on your problem-solving skills and ability to work effectively with cross-functional teams
• Research CoreWeave's brand and industry to demonstrate your understanding of the company and market landscape

ATS Keywords: Brand Marketing, Integrated Campaign Strategy, Creative Planning, B2B Tech, SaaS, Cloud Infrastructure, Audience Segmentation, Messaging Frameworks, Brand Storytelling, Multi-Channel Campaigns, Cross-Functional Collaboration, Creative Briefing, Content Integration, Analytical Skills, Insights-Driven

ASSUMPTION: The interview process at CoreWeave is designed to assess candidates' strategic thinking, creativity, and ability to work effectively with cross-functional teams.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, JIRA)
• Campaign management platforms (e.g., Hootsuite, Sprout Social, Marketo)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or adapted based on the candidate's existing skillset.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing change and driving progress
• Collaboration: Working together to achieve exceptional results
• Integrity: Upholding ethical standards and acting with honesty
• Customer Focus: Prioritizing customer needs and exceeding expectations

Work Style:

• Dynamic and adaptable, with a focus on continuous learning and improvement
• Data-driven and analytical, with a strong emphasis on measuring and optimizing campaign performance
• Creative and strategic, with the ability to develop and execute bold and impactful campaigns
• Collaborative and team-oriented, with a willingness to work cross-functionally and support team members

Self-Assessment Questions:

• How do you align with CoreWeave's value of innovation, and how have you driven progress in your previous roles?
• Describe a time when you had to adapt to a significant change in a campaign or project. How did you handle it, and what was the outcome?
• How do you approach measuring and optimizing campaign performance, and can you provide an example of a time when you used data to inform your strategy?

ASSUMPTION: CoreWeave values candidates who are innovative, collaborative, and data-driven, with a strong focus on customer-centric marketing strategies.

⚠️ Potential Challenges

• Rapidly evolving market landscape, requiring adaptability and continuous learning
• Cross-functional collaboration and stakeholder management, balancing multiple priorities and perspectives
• Measuring and optimizing campaign performance, with a strong emphasis on data-driven decision-making
• Working in a hybrid environment, balancing in-office collaboration and remote work flexibility

ASSUMPTION: The Brand Campaign Manager role at CoreWeave presents unique challenges and opportunities, requiring candidates to be adaptable, strategic, and highly organized.

📈 Similar Roles Comparison

• Compared to other brand marketing roles, this position offers a unique blend of strategic planning, creative direction, and analytical work
• Unlike other roles, this position requires a strong understanding of AI and cloud technologies, as well as the ability to work effectively with cross-functional teams
• Career path comparison: This role offers significant growth potential, with the opportunity to advance to a leadership position within the marketing department

ASSUMPTION: This role is distinct from other brand marketing positions, requiring a unique blend of skills and experience to succeed in the AI cloud computing industry.

📝 Sample Projects

• Developing and executing a global brand campaign for a new AI product launch, including advertising, digital, video, and event materials
• Conducting market research and audience segmentation to inform brand strategy and messaging frameworks
• Collaborating with product marketing and creative teams to develop hero assets and ensure consistent storytelling across all marketing touchpoints

ASSUMPTION: These sample projects demonstrate the strategic, creative, and analytical aspects of the Brand Campaign Manager role at CoreWeave.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy, and what are the key priorities for the first 90 days?
• Can you describe the team structure and dynamics, and how does this role collaborate with other departments?
• What are the most significant challenges facing the brand currently, and how can this role address them?
• How does CoreWeave support the growth and development of its employees, and what opportunities are there for professional advancement?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: Asking these questions demonstrates your interest in the role, company culture, and long-term growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and scenario-based interview questions, focusing on your problem-solving skills and ability to work effectively with cross-functional teams
• Research CoreWeave's brand and industry to demonstrate your understanding of the company and market landscape
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.