📌 Core Information
🔹 Job Title: Brand Communication Executive (FMCG)
🔹 Company: StreSERT Integrated Limited
🔹 Location: Ikeja, Lagos
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 6, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing communication strategies to enhance brand image and customer engagement
- Determining promotional locations and conducting activities to support business objectives
- Preparing reports on marketing efforts and managing operational activities
- Collaborating with cross-functional teams to drive brand success
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on customer engagement and market penetration.
📋 Key Responsibilities
✅ Determine the Opinion Leader (OL) and promotional locations, aligning with the specified target
✅ Manage distribution of purchase orders to sales teams and authorized distributors
✅ Evaluate, process, and visit Opinion Leaders for Detailing, Presentation, and Sampling activities
✅ Ensure promotional activities are carried out according to set concepts, procedures, and targets
✅ Manage promotional materials and ensure they meet set standards
✅ Build consumer confidence in product benefits through Detailing, Presentation, and Sampling activities
✅ Coordinate activities with external parties to meet targets and timelines
✅ Share knowledge and expertise with other employees to foster a high-performance organization
✅ Propose process needs and prepare activity reports, as well as manage operational activities
ASSUMPTION: This role involves a mix of fieldwork, office tasks, and stakeholder management, requiring adaptability and strong organizational skills.
🎯 Required Qualifications
Education: HND or BSC in Marketing, Communications, Social Science, or a related field
Experience: 2-3 years of work experience in a related field
Required Skills:
- Excellent verbal and written communication skills
- Creative thinking with strong problem-solving skills
- Ability to work under pressure and manage multiple projects simultaneously
- Strong team collaboration skills
- Effective time management skills
- Ability to ride a bike/willingness to learn
Preferred Skills:
- Familiarity with the FMCG industry
- Experience with brand management software
ASSUMPTION: Candidates with industry-specific experience and relevant software skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: NGN 150,000 - 250,000 per month (Estimated, based on industry standards for the role and experience level)
Benefits:
- Health insurance
- Retirement benefits
- Performance-based bonuses
Working Hours: 40 hours per week, with flexibility for fieldwork and promotional activities
ASSUMPTION: The estimated salary range is based on industry standards for a Brand Communication Executive with 2-5 years of experience in the FMCG sector in Lagos, Nigeria.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services
Company Size: 201-500 employees (Mid-sized)
Founded: 2011
Company Description:
- StreSERT Integrated Limited (SIL) is a management consulting and business support company that provides solutions delivering real and measurable outcomes for clients
- SIL prioritizes fact-based decision making and genuine partnerships, undertaking systematic diagnosis of specific challenges to develop solutions
- The company delivers solutions via a holistic approach, integrating competencies in learning, consulting, and insight generation to design and implement best-fit strategies
Company Specialties:
- Strategy
- Organizational Design
- Business Process Outsourcing
- Education Management
- Program Management
- Performance Improvement
- Human Resources Consulting
Company Website: http://www.stresertintegrated.com
ASSUMPTION: StreSERT Integrated Limited is a mid-sized company with a strong focus on consulting and business support services, offering opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager or Brand Manager
Work Arrangement: On-site, with flexibility for fieldwork and promotional activities
Growth Opportunities:
- Potential advancement to Senior Brand Communication Executive or Brand Manager role
- Expansion of responsibilities based on performance and company growth
- Training and development opportunities to enhance skills and knowledge
ASSUMPTION: This role offers opportunities for career progression within the marketing and communications function, as well as the broader organization.
🌍 Location & Work Environment
Office Type: Modern, professional office environment
Office Location(s): Alausa, Ikeja, Lagos
Geographic Context:
- Ikeja is a bustling commercial hub in Lagos, with easy access to public transportation and amenities
- The office is located in the Alausa district, close to major shopping centers, restaurants, and entertainment options
- Lagos offers a vibrant cultural scene, with numerous museums, galleries, and historical sites to explore
Work Schedule: Monday to Friday, 8:00 AM to 5:00 PM, with flexibility for fieldwork and promotional activities
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong emphasis on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round interview with senior leadership
Key Assessment Areas:
- Communication skills and presentation abilities
- Problem-solving and critical thinking
- Industry knowledge and understanding of the FMCG sector
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare a cover letter that demonstrates your understanding of the brand communication function and your fit for the role
- Be ready to discuss specific examples of your experience in brand communication, promotional activities, and stakeholder management
ATS Keywords: Brand Communication, FMCG, Marketing, Promotional Activities, Opinion Leader, Detailing, Presentation, Sampling, Report Writing, Customer Engagement
ASSUMPTION: The application process is competitive, with a strong focus on assessing communication skills, industry knowledge, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Brand management software (e.g., Brand24, Brandfolder, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
ASSUMPTION: Familiarity with relevant software and tools is an asset, but not a strict requirement for this role.
👔 Cultural Fit Considerations
Company Values:
- Lean: Streamlined and efficient processes
- Agile: Adaptable and responsive to change
- Innovative: Encouraging creativity and continuous improvement
Work Style:
- Collaborative: Strong emphasis on teamwork and cross-functional collaboration
- Dynamic: Fast-paced and ever-changing environment
- Results-driven: Focus on achieving measurable outcomes
Self-Assessment Questions:
- How do you align with StreSERT Integrated Limited's values of Lean, Agile, and Innovative?
- How do you thrive in a dynamic, fast-paced work environment?
- How do you approach collaboration and teamwork in a cross-functional setting?
ASSUMPTION: StreSERT Integrated Limited values candidates who can demonstrate a strong cultural fit, with a focus on adaptability, collaboration, and results-driven work.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing fieldwork and office tasks, with varying work hours and locations
- Navigating a fast-paced, dynamic work environment
- Building and maintaining strong relationships with external stakeholders
ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and resilience.
📈 Similar Roles Comparison
- Brand Communication Executive vs. Marketing Coordinator: The BCE role focuses more on external communication and promotional activities, while the Marketing Coordinator role may involve a broader range of marketing tasks, including market research and campaign planning
- FMCG industry context: The FMCG industry is fast-paced and competitive, with a strong focus on customer engagement and market penetration
- Career path comparison: This role offers opportunities for progression to Senior Brand Communication Executive or Brand Manager positions, with potential expansion of responsibilities based on performance and company growth
ASSUMPTION: Understanding the differences between related roles and the unique aspects of the FMCG industry can help applicants tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing and executing a promotional campaign to launch a new product in the FMCG sector
- Conducting market research to identify trends and opportunities in the FMCG industry
- Managing a team of brand ambassadors to promote a brand at events and trade shows
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with the Brand Communication Executive role in the FMCG industry.
❓ Key Questions to Ask During Interview
- How does this role support the overall business objectives of StreSERT Integrated Limited?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development of its employees?
- What are the most challenging aspects of this role, and how can they be effectively managed?
- How does the company foster a culture of innovation and continuous improvement?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare a cover letter that demonstrates your understanding of the brand communication function and your fit for the role
- Be ready to discuss specific examples of your experience in brand communication, promotional activities, and stakeholder management during the interview
- Follow up with a polite email one week after submission, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
