Brand Communication Manager

📌 Core Information 🔹 Job Title: Brand Communication Manager 🔹 Company: M&G plc 🔹 Location: Stirling, United Kingdom (with flexibility for Edinburgh) 🔹 Job Type: Full-time, 9-12 month Fixed Term Contract (FTC) 🔹 Category: Marketing & Communications 🔹 Date Posted: April 7, 2025 🔹 Experience Level: Experienced Colleague (5-10 years) 🔹 Remote Status: Hybrid (Stirling office with flexibility for Edinburgh) 🚀 Job Overview Key aspects of this role include: - Developing and implementing communication plans for external audiences (advisers, customers, corporates) - Creating and reviewing key messages with stakeholders, coordinating with PR and Media Relations - Working with Life Internal Communications to ensure alignment with internal audiences - Measuring and reporting communication engagement - Coordinating with Brand Implementation Manager and digital team for alignment ASSUMPTION: This role requires strong project management, stakeholder management, and communication skills. The successful candidate will have experience in creating written communications for diverse audiences and measuring engagement. 📋 Key Responsibilities ✅ Develop and implement communication plans for external audiences (advisers, customers, corporates) ✅ Create and review key messages with stakeholders, coordinating with PR and Media Relations ✅ Work with Life Internal Communications to ensure alignment with internal audiences ✅ Create content for SBR for external audiences ✅ Engage with channel owners to ensure communications are delivered on time ✅ Coordinate with Brand Implementation Manager to ensure alignment of all activity ✅ Coordinate SBR TTM campaign plan and execution ✅ Coordinate with Digital team to ensure digital SBR implementation aligns with communications messaging ✅ Measure and report communication engagement ASSUMPTION: This role involves a high level of collaboration with various stakeholders and teams. Strong project management and communication skills are essential to ensure successful execution of communication plans. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Communications, or a related field Experience: - Proven experience in communication campaign management (5-10 years) - Experience creating written communications for diverse audiences (financial advisers, customers, corporate customers) - Experience measuring customer communications engagement Required Skills: - Excellent written communication skills - Ability to translate core messages into appropriate positioning and language for different audiences - Strong project management skills - Excellent stakeholder management skills - Experience writing for multiple channels (email, web, offline materials) Preferred Skills: - Experience in the financial services industry - Familiarity with brand implementation and strategic brand reviews ASSUMPTION: Given the role's focus on external communications, candidates with experience in financial services or relevant industry knowledge may have an advantage. 💰 Compensation & Benefits Salary Range: £50,000 - £65,000 per annum (pro-rated for FTC) - *Assumed based on industry standards for experienced marketing communications professionals in the UK financial services sector* Benefits: - Competitive pension scheme - Private medical insurance - Life assurance - 25 days' holiday (plus bank holidays) - Flexible working arrangements Working Hours: Full-time, 35 hours per week - *Flexible working arrangements may be considered* ASSUMPTION: Salary range is estimated based on industry standards for experienced marketing communications professionals in the UK financial services sector. Actual salary may vary based on individual qualifications and experience. 📌 Applicant Insights 🔍 Company Context Industry: Financial Services - M&G plc is a leading savings and investments business serving around 5.5 million retail customers and more than 800 institutional clients. It offers a range of financial products and services through Asset Management, Life and Wealth. Company Size: Medium (501-1,000 employees) - M&G plc has a diverse workforce and an inclusive culture, underpinned by employee-led networks that provide networking opportunities, advice, and support for the diverse communities its colleagues represent. Founded: 1825 - M&G plc has a rich history dating back over 170 years, with a strong commitment to giving everyone real confidence to put their money to work. Company Description: - M&G plc offers a range of financial products and services through Asset Management, Life and Wealth. - The company operates with the behaviours of telling it like it is, owning it now, and moving it forward together with care and integrity. - M&G plc is committed to creating an exceptional place to work for exceptional talent. Company Specialties: - Asset Management - Life and Wealth - Financial Services Company Website: www.mandg.com ASSUMPTION: M&G plc is a well-established financial services company with a strong commitment to its employees and customers. 📊 Role Analysis Career Level: Experienced Colleague - This role requires a professional with 5-10 years of experience in communication campaign management and written communications for diverse audiences. Reporting Structure: This role reports to the Life Channel Implementation Manager and works closely with various stakeholders, including PR and Media Relations, Life Internal Communications, and the Brand Implementation Manager. Work Arrangement: Hybrid - The role is based in Stirling with flexibility for working from the Edinburgh office. The company offers flexible working arrangements and work-place accommodations to ensure employees have what they need to effectively deliver in their roles. Growth Opportunities: - Potential to grow within the Life and Wealth division or across other operating segments within M&G plc. - Opportunities to work on high-profile projects and gain exposure to senior leadership. - Chance to develop skills in brand implementation, strategic brand reviews, and digital communications. ASSUMPTION: This role offers opportunities for professional growth and development within a large, established financial services company. 🌍 Location & Work Environment Office Type: Hybrid - The role is based in Stirling with flexibility for working from the Edinburgh office. The company offers flexible working arrangements and work-place accommodations to ensure employees have what they need to effectively deliver in their roles. Office Location(s): Stirling, United Kingdom (with flexibility for Edinburgh) Geographic Context: - Stirling is located in central Scotland, approximately 30 miles northwest of Edinburgh. - The city offers a mix of urban and rural living, with a rich history and cultural attractions. - Stirling is well-connected by road and rail, with easy access to Edinburgh and Glasgow. Work Schedule: Full-time, 35 hours per week - *Flexible working arrangements may be considered* ASSUMPTION: The hybrid work arrangement offers a good balance between office collaboration and remote work, allowing for flexibility and a better work-life balance. 💼 Interview & Application Insights Typical Process: 1. Online application and CV screening 2. Phone or video screening 3. Face-to-face interview with the hiring manager and relevant stakeholders 4. Final interview with the Life Channel Implementation Manager Key Assessment Areas: - Communication skills and ability to create written communications for diverse audiences - Project management skills and ability to coordinate with multiple stakeholders - Understanding of the financial services industry and relevant regulations - Cultural fit with M&G plc's values and behaviours Application Tips: - Tailor your CV and cover letter to highlight your relevant experience in communication campaign management and written communications for diverse audiences. - Prepare examples of your past work that demonstrate your skills in creating written communications, measuring engagement, and coordinating with stakeholders. - Research M&G plc and the Life and Wealth division to demonstrate your understanding of the company and its products. ATS Keywords: Brand Communication, Strategic Brand Review, External Communications, Internal Communications, Stakeholder Management, Project Management, Customer Engagement, Digital Communications, Financial Services ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's communication skills, project management skills, and cultural fit with M&G plc. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, PowerPoint, Excel) - Project management tools (e.g., Asana, Trello, Microsoft Project) - Communication and collaboration tools (e.g., Slack, Microsoft Teams) - Digital communication platforms (e.g., email marketing software, social media management tools) ASSUMPTION: The successful candidate will be comfortable using a range of tools and technologies to support their work in brand communication and project management. 👔 Cultural Fit Considerations Company Values: - Telling it like it is - Owning it now - Moving it forward together - With care and integrity Work Style: - Collaborative and inclusive - Results-driven and accountable - Adaptable and resilient - Committed to continuous learning and improvement Self-Assessment Questions: - How do you demonstrate M&G plc's values in your daily work? - How do you balance the need for collaboration with the need for individual accountability? - How do you approach learning and adapting to new situations in your work? ASSUMPTION: M&G plc values candidates who align with their core values and work style, and who are committed to continuous learning and improvement. ⚠️ Potential Challenges - Balancing the needs of multiple stakeholders, including external audiences and internal teams - Managing a high workload and tight deadlines - Adapting to a hybrid work environment and maintaining effective communication with remote colleagues - Navigating the complexities of the financial services industry and relevant regulations ASSUMPTION: The successful candidate will be able to manage multiple priorities, work effectively in a hybrid environment, and navigate the complexities of the financial services industry. 📈 Similar Roles Comparison - Brand Manager - Responsible for developing and implementing brand strategies and managing brand communications for a specific product or service. - Marketing Communications Manager - Oversees all marketing communications activities, including advertising, public relations, and content marketing, to promote a company's products or services. - Corporate Communications Manager - Develops and implements communication strategies to build and maintain a company's reputation, engage stakeholders, and manage crises. ASSUMPTION: This role is unique in its focus on external communications for a strategic brand review within the Life and Wealth division of M&G plc. 📝 Sample Projects - Developing and implementing a communication plan for a new product launch - Creating key messages and content for a rebranding campaign - Coordinating with stakeholders to ensure consistent messaging across multiple channels - Measuring and reporting customer engagement with communication campaigns ASSUMPTION: The successful candidate will have experience in developing and implementing communication plans, creating written communications for diverse audiences, and measuring engagement. ❓ Key Questions to Ask During Interview - What are the key priorities for this role in the first 30 days? - How does this role fit into the overall strategic brand review process? - What are the most significant challenges facing the Life and Wealth division, and how can this role address them? - How does M&G plc support the professional development of its employees? - What is the company's approach to work-life balance and flexible working arrangements? ASSUMPTION: These questions will help the candidate understand the role's priorities, the company's strategic goals, and the support available for professional development and work-life balance. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: https://mgpru.wd3.myworkdayjobs.com/mandgprudential/job/Stirling/Brand-Communication-Manager_R16262 - Tailor your CV and cover letter to highlight your relevant experience in communication campaign management and written communications for diverse audiences. - Prepare examples of your past work that demonstrate your skills in creating written communications, measuring engagement, and coordinating with stakeholders. - Research M&G plc and the Life and Wealth division to demonstrate your understanding of the company and its products. - Follow up with the hiring manager or HR representative after submitting your application to confirm receipt and express your interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.