📌 Core Information
🔹 Job Title: Brand & Communication Specialist
🔹 Company: ING
🔹 Location: Madrid (Vía de los Poblados), Spain
🔹 Job Type: Full-Time (Hybrid)
🔹 Category: Marketing & Communications
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site with flexible work arrangement
🚀 Job Overview
Key aspects of this role include:
- Leading and implementing brand & communication strategies to grow and make the brand memorable and irresistible
- Creating and executing 360 brand & product campaigns with a focus on digital media
- Collaborating with various teams to ensure consistent and timely implementation of activities
- Managing campaign budgets and monitoring results to extract learnings
- Working with external partners such as creative agencies and production partners
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with both internal teams and external partners.
📋 Key Responsibilities
✅ Create and implement marketing and communication strategies
✅ Create, develop, and execute 360 brand & product campaigns to boost the brand's focus on digital media
✅ Collaborate in the development and implementation of the brand's content strategy, identifying insights and generating value for clients and non-clients
✅ Create customer-centric and personalized communications (commercial + operative + content comms)
✅ Identify marketing opportunities and define KPIs to analyze results and extract learnings
✅ Work closely with other marketing areas and the rest of the bank areas to ensure all activities are implemented on time and in a consistent way
✅ Work with external partners (creative agencies, content agencies, production partners, etc.)
✅ Manage campaign budget and take responsibility for monitoring and reporting
✅ Be the best brand ambassador and stay aware of new trends and competitors
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum 3 years of experience in a similar role
Required Skills:
- Marketing and communication global vision
- Experience in 360 campaigns and passion for new trends and technologies
- Experience in sponsorships
- Analytical mindset, transforming data into actionable information
- Proactivity, innovation, and resolution
- Team player and agency management skills
- Strategic thinking
- Excellent oral and written English skills
- Ability to work on an international level
- Highly organized and detailed approach
Preferred Skills:
- Experience working in a financial institution
- Fluency in Spanish
ASSUMPTION: Candidates with experience in the financial services industry and proficiency in Spanish will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for mid-level marketing roles in Madrid)
Benefits:
- Flexible work arrangement (2 days on-site, 3 days remote)
- Restaurant card
- Health insurance for employee and family
- Life insurance
- Flexible remuneration model
- Free company shuttle (6 routes available)
- Banking benefits (special loans, mortgage conditions, pension plan)
- Employee health services (physiotherapy, psychological, and medical services)
- Employee networks: Rainbow Lions (LGBTQI+) & Leonas
Working Hours: Full-time (37.5 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Madrid. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: Medium (501-1,000 employees)
Founded: 1991 (ING Group N.V.)
Company Description:
- ING is a global financial institution with a strong presence in Europe, Asia, Australia, and the Americas
- ING Americas offers a full array of wholesale financial products and services to its corporate and institutional clients in the U.S.
- ING is committed to sustainability and empowering people to stay a step ahead in life and in business
Company Specialties:
- Commercial lending
- Financial markets and advisory products
- Retail and wholesale banking
- Insurance
- Investment management
Company Website: ING Americas
ASSUMPTION: ING is a well-established financial institution with a strong global presence and a commitment to sustainability and empowering its customers.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: Reports directly to the Brand & Communication Area within the Brand Experience Center of Expertise
Work Arrangement: Hybrid (2 days on-site, 3 days remote)
Growth Opportunities:
- Progression to a senior role within the Brand & Communication team
- Expansion into other areas of the business, such as product management or customer experience
- International assignments within the ING Group
ASSUMPTION: This role offers opportunities for career growth and development within the ING Group, both in Spain and internationally.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with electric mobility solutions, doctor, hairdresser, gym, and other employee services
Office Location(s): Madrid (Vía de los Poblados)
Geographic Context:
- Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million people
- The office is located in the financial district, close to public transportation and amenities
- The cost of living in Madrid is relatively affordable compared to other major European cities
Work Schedule: Full-time (37.5 hours/week) with flexible hours and remote work options
ASSUMPTION: The office environment is modern and collaborative, with a range of employee services and benefits to support work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the head of the Brand & Communication Area
- Background check and onboarding
Key Assessment Areas:
- Marketing and communication skills
- Analytical mindset and problem-solving abilities
- Cultural fit and alignment with ING's values
- English language proficiency
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Research ING's brand and values to demonstrate your understanding of the company and its mission
- Be prepared to discuss your long-term career goals and how this role fits into your overall plan
ATS Keywords: Brand & Communication Specialist, Marketing Strategies, Digital Media, Content Strategy, Customer Centricity, KPI Definition, Analytical Mindset, Proactivity, Innovation, Team Player, Agency Management, Strategic Thinking, English Proficiency, Organizational Skills, Detail Orientation
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their skills and qualifications through examples and case studies.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Social media platforms (Facebook, Instagram, LinkedIn, Twitter)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Candidates should be proficient in using Microsoft Office Suite and Google Workspace, as well as relevant marketing automation and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Empowering people to stay a step ahead in life and in business
- Creating a positive impact on society and the environment
- Collaborating openly and honestly
- Taking responsibility for our actions and decisions
- Continuously learning and improving
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering value
- Adaptable and open to change
- Customer-centric and committed to exceptional customer experiences
- Inclusive and respectful of diversity and individual perspectives
Self-Assessment Questions:
- Do you align with ING's commitment to empowering people and creating a positive impact on society and the environment?
- Are you comfortable working in a collaborative and team-oriented environment, with a focus on delivering results and value?
- Do you have a customer-centric mindset and a commitment to exceptional customer experiences?
- Are you adaptable and open to change, and comfortable working in a dynamic and evolving environment?
- Do you value diversity and inclusion, and respect individual perspectives and contributions?
ASSUMPTION: ING values a diverse and inclusive work environment, and candidates should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with external partners and vendors to ensure consistent and timely implementation of activities
- Navigating a large and complex organization with multiple stakeholders
- Adapting to changes in the market and regulatory environment
ASSUMPTION: This role may present challenges related to project management, stakeholder communication, and adaptability to change.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position has a stronger focus on brand and product communication strategies, as well as campaign management and budget responsibility
- This role requires a higher level of strategic thinking and analytical skills than more junior marketing positions
- Compared to other financial services roles, this position offers opportunities for career growth and development within the ING Group
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other marketing and financial services positions.
📝 Sample Projects
- Developing and executing a 360 brand campaign to launch a new product or service
- Creating and implementing a content strategy to improve customer engagement and drive business results
- Managing a campaign budget and monitoring results to optimize performance and maximize ROI
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Brand & Communication Specialist role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brand & Communication Area?
- How does this role fit into the overall brand strategy and roadmap for the company?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does ING support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Candidates should ask thoughtful and insightful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ING careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Research ING's brand and values to demonstrate your understanding of the company and its mission
- Be prepared to discuss your long-term career goals and how this role fits into your overall plan
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
