📌 Core Information
🔹 Job Title: Brand & Communications Senior Manager
🔹 Company: bp
🔹 Location: Australia - Docklands, Melbourne
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading and managing all brands in the market
- Adapting global Marcomms strategies into impactful local communication activities
- Overseeing brand and campaign performance
- Ensuring compliance with local regulations and managing budgets
- Collaborating with cross-functional teams and stakeholders
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to balance global and local marketing objectives.
📋 Key Responsibilities
✅ Deeply understand local context, customer, and product insights & growth opportunities
✅ Co-create with Networks of Excellence (NoEs), providing critical local input and learnings into global brand and product initiatives
✅ Define and execute strategy for local brands, including product positioning, packaging, pricing, and channel management
✅ Lead the effective synchronization of activities across channels, partners, distributors, and end consumers for a seamless brand and product experience
✅ Serve as the first point of contact for local or regional sponsors, Key Opinion Leaders (KOLs), partners, and affiliates, fostering and nurturing relationships to drive brand health
✅ Oversee tracking and reporting of brand and campaign performance, modeling to the team, and challenging them to continuously optimize campaigns and identify actionable insights
✅ Champion the role of brand, product, and communications in driving brand and customer growth and achieving business objectives
✅ Drive compliance with local regulations, tax requirements, and technological standards in all brand activities
✅ Provide input into budget planning and manage budgets for specific activities to ensure financial efficiency
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management, requiring strong organizational skills and the ability to work effectively in a matrix organization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years in strategic, operating, and product marketing roles, with a focus on developing commercial/marketing strategy and translating strategy into agreed roadmaps
Required Skills:
- Proven leadership and communication skills, with the ability to influence and align cross-functional teams across diverse geographies
- Strong marketing experience in B2B and B2C, with a focus on offer development and marketing strategy, customer insights, and translating insights into strategy and plan
- Deep understanding of retail and the oil and gas sector, including emerging trends, with familiarity in EV charging solutions
- Proven business insight and digital expertise to drive innovation and strategic decision-making
Preferred Skills:
- Experience working in a multi-national matrix organization
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the oil and gas sector and a strong understanding of local market dynamics will be particularly competitive for this role.
💰 Compensation & Benefits
Salary Range: AUD 180,000 - 220,000 per annum (based on industry standards for a senior marketing role in Australia)
Benefits:
- Excellent work-life balance and flexible working arrangements
- Career development and mentoring programs
- Generous salary package, including annual bonus program
- Share options and fuel discounts
- Up to 18 weeks paid parental leave/4 weeks paid partner leave
Working Hours: Full-time, with some flexibility for hybrid work arrangements
ASSUMPTION: The salary range is an estimate based on industry standards for a senior marketing role in Australia. Actual compensation may vary based on factors such as experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Oil and Gas. bp is one of the world's leading integrated energy companies, with operations in over 70 countries.
Company Size: 10,001+ employees. As a large organization, bp offers extensive resources and opportunities for career growth.
Founded: 1909. bp has a rich history and a strong track record of innovation and growth.
Company Description:
- bp is an integrated energy company, delivering energy to the world today and tomorrow
- The company operates in three segments: Upstream (oil and gas exploration and production), Downstream (refining, marketing, and trading), and Customers & Products (retail and convenience stores)
- bp is committed to sustainability and has set ambitious targets to reduce greenhouse gas emissions and increase the use of renewable energy
Company Specialties:
- Upstream – Oil & Gas Exploration & Production
- Subsurface
- Wells Subsea
- Mechanical, Electrical, Process, Civil, and Drilling, Completion & Intervention Engineers
- Geoscientists
- Professionals in Finance, Business Development, and Procurement
- Communications
Company Website: bp.com
ASSUMPTION: As a large, multinational company, bp offers a diverse range of career opportunities and a global network of colleagues.
📊 Role Analysis
Career Level: Senior Manager. This role is a senior leadership position, reporting directly to the VP of Marketing.
Reporting Structure: This role reports to the VP of Marketing and has matrixed relationships with various global and local teams.
Work Arrangement: Hybrid. This role requires a mix of on-site and remote work, with some flexibility for remote work.
Growth Opportunities:
- Progression to a VP or Director role within Marketing
- Expansion into new markets or product lines
- Rotation into different business segments or functional areas
ASSUMPTION: Given bp's size and global presence, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Corporate office. The Melbourne office is located in the Docklands area, with a modern and collaborative work environment.
Office Location(s): Australia - Docklands, Melbourne
Geographic Context:
- Melbourne is the second-most populous city in Australia, with a diverse and vibrant culture
- The Docklands area is a modern, waterfront precinct with numerous shops, restaurants, and parks
- Melbourne has a temperate oceanic climate, with mild winters and warm summers
Work Schedule: Standard business hours, with some flexibility for hybrid work arrangements
ASSUMPTION: The Melbourne office offers a modern and collaborative work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Talent Acquisition team
- Behavioral and technical interviews with the hiring manager and other stakeholders
- Final interview with the VP of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving
- Leadership and team management skills
- Marketing expertise and industry knowledge
- Cultural fit and alignment with bp's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your marketing strategy and brand management experience in detail
- Demonstrate your understanding of the oil and gas sector and local market dynamics
ATS Keywords: Brand Management, Brand Strategy, Campaign Development, Customer Segmentation, Marketing Strategies, Market Understanding, Customer Understanding, Competitor Understanding, Agency Management, Product Development, Communications, Omnichannel Marketing, Budget Oversight, Collaboration
ASSUMPTION: As a large organization, bp may use Applicant Tracking Systems (ATS) to screen resumes and applications. Including relevant keywords from the job description can help your resume pass through ATS filters.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the local market and business needs.
👔 Cultural Fit Considerations
Company Values:
- Safety: Nothing we do is so important that we cannot do it safely
- Respect: We treat others as we would like to be treated
- Excellence: We strive to improve and be the best in everything we do
- Courage: We speak up, listen to others, and work as one team
- One bp: We work as one team, respecting and learning from one another
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you align with bp's values and work style?
- Are you comfortable working in a matrix organization and collaborating with diverse teams?
- Do you have a proven track record of driving brand and customer growth in a B2B and B2C context?
ASSUMPTION: Cultural fit is crucial for success in this role, as it involves working closely with global and local teams and stakeholders.
⚠️ Potential Challenges
- Balancing global and local marketing objectives and priorities
- Managing budgets and ensuring financial efficiency
- Driving compliance with local regulations and tax requirements
- Adapting to a fast-paced and dynamic work environment
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and effective stakeholder management.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on brand and communications strategy and management, rather than tactical execution
- Industry-specific context: The oil and gas sector is cyclical and subject to market fluctuations, requiring a strategic and adaptable approach
- Career path comparison: This role offers a clear path to progression within the Marketing function or into other business segments or functional areas
ASSUMPTION: While this role shares similarities with other marketing leadership positions, its focus on brand and communications strategy and management sets it apart.
📝 Sample Projects
- Developing and executing a local brand strategy for a new product launch
- Conducting customer segmentation and targeting analysis to inform marketing strategy
- Managing a cross-functional team to deliver a high-profile marketing campaign, from concept to execution
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, requiring strong leadership, analytical, and project management skills.
❓ Key Questions to Ask During Interview
- Can you describe the current brand landscape in the local market and the key opportunities for growth?
- How does this role collaborate with other marketing teams and stakeholders within bp?
- What are the key priorities for the first 90 days in this role?
- How does bp support the professional development and career growth of its employees?
- What is the work-life balance like for this role, and how does bp support employees in achieving this?
ASSUMPTION: Asking these questions demonstrates your interest in the role and its context, and helps you make an informed decision about your fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interviews by researching bp's business, industry, and competitors
- Follow up with the hiring manager within one week of your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
