📌 Core Information
🔹 Job Title: Brand Communications Specialist Nordics (Interim)
🔹 Company: Rituals
🔹 Location: Stockholm, Sweden
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Acting as the primary point of contact for PR agencies across the Nordics
- Developing and executing a yearly Nordic PR plan
- Supporting influencer activations and social media management
- Driving locally relevant communication initiatives in Sweden
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple stakeholders and priorities. It also demands excellent communication skills and fluency in Swedish and English.
📋 Key Responsibilities
✅ Act as the primary point of contact for PR agencies in Sweden, Norway, Denmark, and Finland
✅ Support the development and execution of a yearly Nordic PR plan
✅ Collaborate with the Global PR team in Amsterdam and the Nordic team on broader campaigns
✅ Continuously optimize, streamline, and evaluate PR efforts across the region
✅ Support influencer activations, primarily focused on Sweden, and contribute to the planning and content creation for Rituals' Nordic-owned social channels
✅ Act as the Swedish market expert within the Brand Communication team and drive locally relevant communication initiatives
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Several years of experience working with PR, ideally within the retail or beauty sector
Required Skills:
- Proven experience in planning and evaluating PR activities, preferably using tools like Meltwater
- Familiarity with influencer marketing and social media management
- Excellent communication skills; skilled in writing press releases, creating presentations, and maintaining daily professional dialogue
- Highly organized and efficient in managing multiple stakeholders and priorities
- Strong self-leadership with the ability to drive initiatives independently
- Fluency in Swedish and English
- Experience with Photoshop and InDesign
Preferred Skills:
- Nordic market experience and understanding of Norwegian and Danish language
ASSUMPTION: While not explicitly stated, a strong understanding of the beauty or retail industry and the Nordic market would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on market research and the role's requirements, the estimated salary range for this position is SEK 450,000 - 550,000 per year (gross).
Benefits:
- Opportunity to work for a globally loved brand rooted in well-being and purpose
- Collaborative, warm, and ambitious Nordic marketing team
- Interim role offering unique expertise-building opportunities
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market data and the role's requirements. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Personal Care Product Manufacturing
Company Size: 10,001+ employees
Founded: 2000
Company Description:
- Founded in Amsterdam, The Netherlands, Rituals was the first luxury brand to combine home and body products
- Offers a wide range of products, including beauty, home care, body care, well-being, gifting, skincare, luxury lifestyle, and fragrance
- Committed to sustainable wellbeing, with collections that are good for people and good for the planet
Company Specialties:
- Beauty
- Home Care
- Body Care
- Well-being
- Gifting
- Skincare
- Luxury Lifestyle
- Fragrance
Company Website: https://careers.rituals.com/en-NL/jobs/
ASSUMPTION: Rituals' focus on wellbeing and purpose-driven culture may appeal to candidates seeking a meaningful work environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the interim role
Reporting Structure: Reports operationally to the Team Lead in Norway and formally to the Nordic Head of Marketing based in Sweden
Work Arrangement: Full-time, on-site role based in Stockholm, Sweden
Growth Opportunities:
- Developing expertise in brand communication and PR within the Nordic market
- Building relationships with key stakeholders, including PR agencies and influencers
- Contributing to the success of Rituals' Nordic marketing team and broader brand initiatives
ASSUMPTION: This interim role offers a unique opportunity for candidates to gain experience in a dynamic, cross-market team and contribute to a globally loved brand.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and warm work environment
Office Location(s): Stockholm, Sweden
Geographic Context:
- Stockholm is the capital and largest city of Sweden, with a population of approximately 965,000 people
- Known for its vibrant culture, rich history, and beautiful architecture
- Offers a high quality of life, with excellent education, healthcare, and leisure opportunities
Work Schedule: Full-time, with a flexible work arrangement that may include occasional remote work
ASSUMPTION: The work environment at Rituals' Stockholm office is likely to be collaborative, supportive, and focused on driving brand success.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Nordic Head of Marketing and Team Lead in Norway
- Final decision and offer
Key Assessment Areas:
- Communication skills and ability to manage multiple stakeholders
- PR and influencer marketing experience
- Cultural fit with Rituals' values and work environment
- Problem-solving skills and ability to work independently
Application Tips:
- Highlight relevant PR and influencer marketing experience in your resume and cover letter
- Demonstrate your understanding of the Nordic market and Rituals' brand in your application materials
- Prepare questions about the role, team, and company to ask during the interview
ATS Keywords: PR, influencer marketing, brand communication, Nordic market, stakeholder management, press releases, presentations, Swedish language, English language, Photoshop, InDesign
ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate's skills and fit for the position.
🛠️ Tools & Technologies
- Meltwater (PR evaluation tool)
- Photoshop (graphic design)
- InDesign (page layout and design)
- Social media platforms (e.g., Instagram, Facebook)
ASSUMPTION: The specific tools and technologies used in this role may evolve based on the candidate's skills and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Soulful Living: Rituals believes in creating moments of happiness and wellbeing in everyday life
- Customer First: Rituals prioritizes understanding and meeting the needs of its customers
- Open Minded: Rituals encourages curiosity, creativity, and a growth mindset
Work Style:
- Collaborative: Rituals values teamwork and cross-functional collaboration
- Energetic: Rituals seeks passionate and enthusiastic employees who can drive brand success
- Customer-Focused: Rituals prioritizes understanding and meeting the needs of its customers
Self-Assessment Questions:
- How do you incorporate moments of happiness and wellbeing into your daily life?
- Can you describe a time when you successfully managed multiple stakeholders and priorities in a PR or marketing campaign?
- How do you stay organized and efficient when working on multiple projects simultaneously?
ASSUMPTION: Rituals' focus on soulful living, customer-first approach, and open-minded culture may appeal to candidates seeking a meaningful and collaborative work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities in a fast-paced environment
- Balancing local market needs with broader brand initiatives
- Adapting to the interim nature of the role and potential changes in responsibilities
- Working in a cross-market team with colleagues based in different Nordic countries
ASSUMPTION: The interim nature of this role may present unique challenges and opportunities for growth and development.
📈 Similar Roles Comparison
- This role is unique in its focus on the Nordic market and interim duration
- Similar roles in other regions or companies may have different reporting structures, team compositions, or brand focuses
- Candidates with experience in similar interim or cross-market roles may find this position particularly appealing
ASSUMPTION: The unique nature of this interim role may offer candidates the opportunity to gain experience in a dynamic, cross-market team and contribute to a globally loved brand.
📝 Sample Projects
- Developing and executing a successful influencer marketing campaign in Sweden
- Creating and distributing a press release announcing a new Rituals product launch in the Nordics
- Managing a PR crisis or issue in the Nordic market and developing a strategic response plan
ASSUMPTION: The specific projects and initiatives in this role may evolve based on the candidate's skills, the team's needs, and broader brand priorities.
❓ Key Questions to Ask During Interview
- How does this interim role fit into the long-term plans for the Nordic marketing team?
- What are the key priorities for the first 30, 60, and 90 days in this role?
- How does Rituals support the professional development and growth of its employees?
- What are the most challenging aspects of working in a cross-market team, and how does Rituals address them?
- How does Rituals measure the success of its PR and influencer marketing efforts in the Nordics?
ASSUMPTION: Asking thoughtful questions during the interview can help candidates better understand the role, team, and company, and demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Rituals careers website
- Highlight your relevant PR and influencer marketing experience in your resume and cover letter
- Prepare questions about the role, team, and company to ask during the interview
- Follow up with the hiring manager after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
