📌 Core Information
🔹 Job Title: Director of Product Marketing
🔹 Company: Mentimeter
🔹 Location: Stockholm, Stockholm, Sweden
🔹 Job Type: On-site
🔹 Category: Software Development
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and coaching an expanding Product Marketing team
- Building and validating value propositions, messaging, and proof points
- Working closely with Product Management and other stakeholders for successful product launches
- Translating new features and capabilities into customer-facing communications
- Driving adoption and implementation of the product marketing charter
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both product marketing and lifecycle marketing.
📋 Key Responsibilities
✅ Coach and lead the expanding Product Marketing team
✅ Build and validate value propositions, messaging, and proof points
✅ Work closely with Product Management and other stakeholders for successful product launches
✅ Translate new features and capabilities into customer-facing communications
✅ Dive into win/loss analysis to identify opportunities for future growth and changes to product direction and sales messaging
✅ Own end-to-end product launches, including defining go-to-market plans, sales enablement tools, and marketing activation
✅ Be a strong stakeholder to the Product department, which owns profit responsibility for self-service customers
✅ Lead and coach the Lifecycle Marketing team
✅ Be part of the Marketing Leadership Team
✅ Drive adoption and implementation of the product marketing charter
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven track record of leading high-performing Product Marketing teams in fast-growing companies
Required Skills:
- Proven experience in rolling out product go-to-market strategies
- Understanding and experience with lifecycle marketing
- Ability to turn analysis into actionable insights and clear recommendations
- Passion for user education, research, content, and business
- Strong project management skills
- Proficiency in marketing tech stack tools, CRM, and marketing automation tools
- Strong stakeholder management and cross-functional collaboration skills
- Proven track record of making strategic decisions and successfully executing them in a fast-moving environment
Preferred Skills:
- Experience from SaaS, preferably with a product-first go-to-market
- Experience from SaaS with a land-and-expand business model
- Experience with product marketing partnerships
ASSUMPTION: While not strictly required, a college degree is preferred for this role. Additionally, proficiency in Swedish is not required as daily work is carried out in English.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (Estimated based on industry standards for a Director of Product Marketing role in Stockholm)
Benefits:
- Competitive compensation
- Pension contributions
- Professional development opportunities
- Healthy work-life balance
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Director of Product Marketing role in Stockholm. Actual compensation may vary based on qualifications, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 201-500 employees
Founded: 2014
Company Description:
- Mentimeter is an engagement tool that turns presentations into conversations
- With real-time interactivity and visualizations, participants engage, share feedback, and stay involved
- Over 600 million users worldwide, creating better results and outcomes in businesses and universities
Company Specialties:
- Consulting Tool
- Workshop Tool
- Meeting Tool
- Productivity
- Management Consulting
- Software Collaboration Tool
- Interaction tool
- Polling
- Interactive Presentations
Company Website: www.mentimeter.com
ASSUMPTION: Mentimeter is a well-established company with a strong focus on employee diversity and inclusion. They offer a competitive compensation and benefits package, including pension contributions and professional development opportunities.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Reports directly to the Chief Marketing Officer
Work Arrangement: Primarily on-site, with some flexibility for remote work
Growth Opportunities:
- Potential to grow into a VP or C-level role as the company expands
- Opportunities to mentor and develop team members
- Chance to work on a beloved product used by millions of people worldwide
ASSUMPTION: This role offers significant growth potential as Mentimeter continues to expand its user base and market share.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): Stockholm, Sweden
Geographic Context:
- Stockholm is the capital and largest city of Sweden, with a population of over 965,000
- Known for its vibrant tech industry, with many startups and established companies
- Offers a high quality of life, with a strong focus on work-life balance
Work Schedule: Standard business hours, with some flexibility for remote work
ASSUMPTION: The work environment at Mentimeter is collaborative and inclusive, with a strong focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- In-depth interview with the Marketing Leadership Team
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Product marketing expertise and experience
- Leadership and team management skills
- Strategic thinking and problem-solving abilities
- Cross-functional collaboration and stakeholder management skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Be prepared to discuss your experience with product marketing, lifecycle marketing, and go-to-market strategies
- Demonstrate your ability to lead and coach a team, as well as your strategic mindset and problem-solving skills
ATS Keywords: Product Marketing, Lifecycle Marketing, Go-To-Market Strategy, Team Leadership, Stakeholder Management, CRM, Marketing Automation, Data Analysis, User Education, Content Creation, SaaS Experience, Strategic Decision Making
ASSUMPTION: The interview process at Mentimeter is designed to assess your technical skills, leadership abilities, and cultural fit with the company.
🛠️ Tools & Technologies
- Marketing tech stack tools (e.g., Mixpanel, Intercom, Split.io, Customer.io, Metabase)
- CRM (e.g., Salesforce)
- Marketing automation tools (e.g., Pardot, Hubspot, Braze)
- Project management tools (e.g., Asana, Monday.com)
ASSUMPTION: Proficiency in these tools is required for this role, as they are essential for managing projects, collaborating with stakeholders, and analyzing data.
👔 Cultural Fit Considerations
Company Values:
- Give everyone a voice
- Build a platform that reflects our organization
- Create a safe and inclusive environment
Work Style:
- Collaborative and inclusive
- Focus on employee well-being and work-life balance
- Strong emphasis on continuous professional development
Self-Assessment Questions:
- How do you align with Mentimeter's value of giving everyone a voice, and how have you demonstrated this in your previous roles?
- How comfortable are you working in a diverse and inclusive environment, and how have you contributed to creating such an environment in your previous roles?
- How does your personal work style fit with Mentimeter's collaborative and inclusive work environment, and how have you adapted to different work styles in the past?
ASSUMPTION: Mentimeter places a strong emphasis on cultural fit, and candidates who demonstrate a strong alignment with the company's values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing a growing team and balancing multiple projects
- Working with a diverse range of stakeholders and managing expectations
- Adapting to a fast-paced and ever-changing work environment
- Balancing the needs of both the Product and Sales departments
ASSUMPTION: These challenges can be overcome with strong leadership skills, effective project management, and a strategic mindset.
📈 Similar Roles Comparison
- This role differs from other Product Marketing roles in its focus on lifecycle marketing and its unique position between the Product and Sales departments
- Mentimeter's business model is unique, with a focus on turning presentations into conversations and creating more efficient meetings, trainings, and courses
- Career path comparison: This role offers significant growth potential, with the opportunity to grow into a VP or C-level role as the company expands
ASSUMPTION: This role is unique in its focus on lifecycle marketing and its position between the Product and Sales departments. Candidates with experience in similar roles may find the dynamics and challenges of this role to be different from what they have experienced in the past.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product feature
- Conducting customer research and analysis to inform product development and marketing strategies
- Creating and delivering product training and onboarding materials for customers and internal teams
ASSUMPTION: These sample projects are representative of the types of projects a Director of Product Marketing at Mentimeter might work on, but the specific projects may vary based on the company's priorities and the individual's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department, and how this role fits into that structure?
- How does Mentimeter support the professional development and growth of its employees, particularly in the Marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my success be measured in these areas?
- How does Mentimeter approach collaboration and communication between the Product, Sales, and Marketing departments, and how can I contribute to improving these processes?
- What are the biggest challenges facing the Marketing department, and how can this role help address them?
ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company, and to demonstrate your interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on product marketing, lifecycle marketing, and go-to-market strategies
- Prepare for your interviews by researching Mentimeter's business model, products, and company culture
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
