📌 Core Information
🔹 Job Title: Brand & Communications Strategist
🔹 Company: Huspy
🔹 Location: Madrid, Madrid, Spain
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic communication plans
- Crafting clear and persuasive messaging tailored to diverse audiences
- Collaborating with cross-functional teams to ensure brand consistency
- Managing communication campaigns across various channels
ASSUMPTION: This role requires a strategic mindset with a strong focus on messaging and audience targeting. It involves minimal technical campaign execution.
📋 Key Responsibilities
✅ Define messaging for campaigns and materials, ensuring clarity and purpose
✅ Collaborate with design, media, PR, and content teams to maintain brand consistency
✅ Help shape communication strategy for local and national campaigns
✅ Create and review copy for various channels, including Meta Ads, emails, and commercial decks
ASSUMPTION: The role requires strong writing skills and the ability to adapt messaging to different formats and audiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2+ years of experience in strategic marketing, communications, or business-focused content
Required Skills:
- Excellent writing skills with a knack for tailoring tone and voice
- Strong eye for visuals and creative sensibility
- Strategic thinking and prioritization
- Ability to turn complex ideas into simple, engaging, and actionable messaging
Preferred Skills:
- Fluency in Spanish
- Experience in the real estate or proptech industry
ASSUMPTION: Fluency in Spanish is not a hard requirement but would be beneficial for this role in Madrid.
💰 Compensation & Benefits
Salary Range: €40,000 - €55,000 per year (Based on market research for similar roles in Madrid)
Benefits:
- €240 monthly in restaurant tickets
- Access to WellHub, a wellness platform
- International work environment with global projects
- Opportunity to transform the real estate industry
- Fast-paced, ever-evolving environment with growth opportunities
- Collaborative team that values ideas and creativity
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on market research for similar roles in Madrid. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services (Real Estate Technology)
Company Size: 51-200 employees (Small to Medium-sized)
Founded: 2020
Company Description:
- Huspy is a digital mortgage platform and the largest proptech in the EMEA region
- Backed by top-tier investors like Sequoia, Balderton, Founders Fund, and Olayan
- Expanding rapidly with offices in Dubai, Abu Dhabi, Madrid, and Valencia
Company Specialties:
- Digital mortgage platform
- Real estate technology
- Agent and broker empowerment
Company Website: http://huspy.com
ASSUMPTION: Huspy is a growing startup with a dynamic work environment and ample growth opportunities.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Strategy Lead
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to grow within the marketing team as the company expands
- Opportunity to work on global projects and gain international experience
- Chance to contribute to the company's mission of reshaping the real estate industry
ASSUMPTION: This role offers growth opportunities as Huspy continues to expand and solidify its position in the real estate technology market.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): Bay Gate Tower, Business Bay, 7th Floor, Dubai, AE
Geographic Context:
- Madrid is a vibrant, multicultural city with a thriving tech scene
- Madrid offers a high quality of life with numerous cultural attractions and recreational activities
- The cost of living in Madrid is generally lower than in other major European cities
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment at Huspy's Madrid office is dynamic and collaborative, with a strong focus on innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site interview with the Strategy Lead and a member of the marketing team
- Final interview with the CEO or a senior member of the executive team
Key Assessment Areas:
- Writing skills and ability to adapt messaging to different formats and audiences
- Strategic thinking and problem-solving skills
- Cultural fit and alignment with Huspy's mission and values
- Creative sensibility and ability to collaborate with designers
Application Tips:
- Tailor your resume and cover letter to highlight your strategic marketing and communications experience
- Provide examples of successful communication campaigns you've worked on in the past
- Demonstrate your understanding of Huspy's mission and how your skills align with the company's goals
ATS Keywords: Strategic Marketing, Communications, Brand Messaging, Campaign Strategy, Audience Targeting, Creative Thinking, Visual Sensibility, Message Structuring, Engaging Messaging, Retention Strategies, Acquisition Strategies, Nurturing Strategies
ASSUMPTION: Huspy uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (Asana, Trello, or similar)
- Design tools (Sketch, Figma, or similar) - not required, but familiarity is a plus
ASSUMPTION: While not required, familiarity with design tools can be beneficial for collaborating with designers and providing clear direction for visual content.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Simplicity
- Empowerment
Work Style:
- Collaborative and dynamic
- Focused on growth and continuous learning
- Data-driven and results-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, ever-evolving environment?
- Are you comfortable working with diverse teams and adapting your communication style to different audiences?
- Do you have a strong business mindset and a creative flair for developing engaging messaging?
ASSUMPTION: Huspy values candidates who are innovative, collaborative, and results-driven, with a strong focus on continuous learning and growth.
⚠️ Potential Challenges
- Working in a fast-paced, rapidly growing startup environment may require adaptability and flexibility
- The role may involve managing multiple projects and deadlines simultaneously
- Some travel may be required for international projects or events
- Madrid's cost of living may be higher than in other Spanish cities, depending on the candidate's lifestyle
ASSUMPTION: While Huspy offers numerous benefits and growth opportunities, candidates should be prepared for the challenges that come with working in a fast-paced, growing startup environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses more on strategic messaging and less on technical campaign execution
- Huspy's international work environment offers opportunities to work on global projects and gain international experience
- As a mid-level role, this position offers growth opportunities within the marketing team as the company expands
ASSUMPTION: This role is unique in its focus on strategic messaging and offers growth opportunities as Huspy continues to expand its presence in the real estate technology market.
📝 Sample Projects
- Developing a comprehensive communication strategy for a new area launch in Madrid
- Crafting engaging messaging for a national awareness campaign targeting real estate agents
- Creating persuasive copy for a commercial deck to be presented to potential investors
ASSUMPTION: These sample projects illustrate the strategic and creative nature of the Brand & Communications Strategist role at Huspy.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Huspy?
- What are the most significant challenges facing the marketing team in the next 6-12 months?
- How does Huspy support the professional growth and development of its employees?
- What is the company's long-term vision for the Madrid office, and how does this role contribute to that vision?
- How does Huspy measure the success of its communication campaigns, and what metrics are most important?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to understanding Huspy's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your strategic marketing and communications experience
- Prepare examples of successful communication campaigns you've worked on in the past
- Follow up with the HR team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
