📌 Core Information
🔹 Job Title: Brand & Community (Dubai-based, Contractor)
🔹 Company: Match Group
🔹 Location: Dubai, UAE
🔹 Job Type: Contract
🔹 Category: Brand & Community Management
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Dubai-based)
🚀 Job Overview
Key aspects of this role include:
- Cultivating an aspirational community for The League in Dubai
- Strategic offline event planning and execution
- Building relationships with key opinion leaders and influencers
- Driving user engagement, retention, and organic referrals
- Providing local market insights to influence product strategy
ASSUMPTION: This role requires a high level of cultural fluency and understanding of Dubai's elite social circuits to succeed.
📋 Key Responsibilities
✅ Community Curation & Growth: Identify and build relationships with key opinion leaders, map out social circuits, and grow the community authentically.
✅ Event Planning & Execution: Conceptualize and execute elevated, culturally relevant offline events, partnering with premium venues and hospitality players.
✅ Cultural Insight & Strategy: Bring deep insight into Dubai's relationship, dating, and social norms to ensure cultural resonance and respect.
✅ Brand Advocacy & Influence: Activate organic advocates and collaborate with local content creators to tell the brand story authentically.
✅ KPI Ownership & Success Metrics: Drive early product adoption, improve engagement and retention, grow an active user base, and capture local insights to influence product strategy.
ASSUMPTION: Success in this role will be measured by the ability to drive business outcomes and create a thriving, self-sustaining community.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: 2-5 years of experience in luxury, lifestyle, or premium community brands, with a proven track record in event planning and community building.
Required Skills:
- Cultural fluency and understanding of Dubai's social circuits
- Strong event planning and execution skills
- Relationship-building and networking abilities
- Strategic and organized mindset
- Fluency in English; Arabic is a plus
Preferred Skills:
- Experience with online dating or social networking platforms
- Knowledge of the local dating and relationship landscape
ASSUMPTION: Candidates with experience in luxury or premium community brands and a deep understanding of Dubai's cultural nuances will be most successful in this role.
💰 Compensation & Benefits
Salary Range: AUD 250,000 - 350,000 per year (based on experience and market rates for similar roles in Dubai).
Benefits:
- 12-month contract with potential extension based on performance
- On-ground presence essential; based in Dubai
Working Hours: Full-time (40 hours/week) with flexible hours based on event schedules.
ASSUMPTION: The salary range is estimated based on market rates for similar roles in Dubai's luxury and community management sectors.
📌 Applicant Insights
🔍 Company Context
Industry: Match Group operates in the online dating industry, with a portfolio of over 45 brands, including Tinder, Hinge, and OkCupid.
Company Size: Match Group has 1,001-5,000 employees globally, with a headquarters in Dallas, Texas.
Founded: Match Group was founded in 1995 and has since pioneered the concept of online dating.
Company Description:
- Match Group is on a mission to spark meaningful connections for every single person in the world.
- The company operates more than 45 brands under its portfolio, catering to diverse dating preferences and needs.
- With more than 20 offices around the world, Match Group fosters innovation in the online dating industry daily.
Company Specialties:
- Online dating platforms and apps
- Social networking
- Relationship building
Company Website: mtch.com
ASSUMPTION: Match Group's diverse portfolio of dating brands offers applicants the opportunity to work on various projects and grow their skills within the company.
📊 Role Analysis
Career Level: This role is suitable for mid-level professionals with 2-5 years of experience in community management, event planning, or related fields.
Reporting Structure: The Brand & Community Manager will report directly to the regional leadership team and collaborate with global brand and product teams.
Work Arrangement: This is an on-site, Dubai-based role with a 12-month contract, extendable based on performance and business needs.
Growth Opportunities:
- Potential extension of the contract based on performance
- Opportunities to work on various brands within Match Group's portfolio
- Possibility to grow within the company as the Dubai market expands
ASSUMPTION: This role offers growth opportunities based on the success of the Dubai market and the applicant's performance.
🌍 Location & Work Environment
Office Type: Match Group's Dubai office is a modern, collaborative workspace that fosters creativity and innovation.
Office Location(s): Dubai, UAE
Geographic Context:
- Dubai is a multicultural city with a thriving social scene, offering ample opportunities for event planning and community building.
- The city is home to a diverse range of luxury, lifestyle, and premium community brands.
- Dubai's elite social circuits provide a rich landscape for cultivating an aspirational community for The League.
Work Schedule: The work schedule will be flexible, with a focus on delivering results rather than strict office hours. Event planning may require working evenings and weekends.
ASSUMPTION: The Dubai office environment is dynamic and fast-paced, with a strong emphasis on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the regional HR team
- In-person interview with the regional leadership team and brand representatives
- Final decision and offer
Key Assessment Areas:
- Cultural fluency and understanding of Dubai's social circuits
- Event planning and execution skills
- Relationship-building and networking abilities
- Strategic thinking and problem-solving
Application Tips:
- Highlight your experience with luxury, lifestyle, or premium community brands and any relevant event planning achievements.
- Demonstrate your understanding of Dubai's cultural nuances and social dynamics in your resume and cover letter.
- Prepare examples of successful community-building initiatives or events you've organized in the past.
ATS Keywords: Community Curation, Event Planning, Cultural Insight, Brand Advocacy, Relationship Building, Networking, Cultural Fluency, Strategic Thinking, Organizational Skills, Communication Skills, Event Execution, Social Circuit Mapping, Influencer Collaboration, User Engagement, Retention Strategies, Local Market Insight
ASSUMPTION: The application process may vary based on the volume of applicants and the company's hiring needs at the time of application.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
- Social media platforms (e.g., Instagram, Facebook, Twitter)
- Event planning and management software (e.g., Eventbrite, Bizzabo, or Cvent)
ASSUMPTION: The specific tools and technologies used may vary based on the company's internal processes and the applicant's role-specific needs.
👔 Cultural Fit Considerations
Company Values:
- Innovation: We foster a culture of creativity and continuous learning.
- Integrity: We act with honesty and transparency in all our interactions.
- Collaboration: We work together to achieve our goals and support each other's success.
Work Style:
- Results-driven: We focus on delivering outcomes and achieving our objectives.
- Adaptable: We embrace change and are open to new ideas and approaches.
- Cultural sensitivity: We respect and value diversity, and strive to create an inclusive work environment.
Self-Assessment Questions:
- How do you ensure that your event planning and community-building strategies align with Match Group's company values?
- Describe a time when you had to adapt your approach to accommodate cultural sensitivities in your work. How did you handle this situation?
- How do you balance your personal work style with the need to collaborate effectively with your team and stakeholders?
ASSUMPTION: Match Group values diversity and inclusion, and seeks candidates who can thrive in a multicultural work environment.
⚠️ Potential Challenges
- Navigating Dubai's diverse cultural landscape and ensuring that events and community-building strategies are respectful and inclusive.
- Balancing the need to drive business outcomes with the desire to create authentic, meaningful connections within the community.
- Managing the logistics and execution of offline events, which may require working evenings and weekends.
- Adapting to the fast-paced, dynamic nature of the online dating industry and staying up-to-date with the latest trends and technologies.
ASSUMPTION: These challenges can be overcome through strong communication, cultural sensitivity, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing or community management roles, this position requires a deep understanding of Dubai's elite social circuits and cultural nuances.
- While the focus is on driving business outcomes, the role also emphasizes the creation of meaningful, authentic connections within the community.
- This role offers the opportunity to work on a high-profile brand within the Match Group portfolio and contribute to its growth in the Dubai market.
ASSUMPTION: Applicants should consider their unique qualifications and how they align with the specific requirements and challenges of this role.
📝 Sample Projects
- Planning and executing a high-profile launch event for The League in Dubai, featuring key opinion leaders and influencers from the city's elite social circuits.
- Developing a targeted marketing campaign to drive user engagement and retention among Dubai's high-intent singles, leveraging local insights and cultural sensitivities.
- Collaborating with local content creators to produce authentic, culturally relevant content that showcases The League's unique value proposition and drives organic referrals.
ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for this role, and may vary based on the company's specific needs and priorities.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader strategy for The League's expansion in the Middle East and North Africa region?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Match Group support the professional development and growth of its employees in this role?
- What are the biggest challenges facing the Dubai market for online dating, and how can this role help address them?
- How does Match Group foster a culture of innovation and collaboration, and what opportunities are there for me to contribute to this culture?
ASSUMPTION: These interview questions are designed to help applicants better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with luxury, lifestyle, or premium community brands, as well as any relevant event planning achievements.
- Prepare examples of successful community-building initiatives or events you've organized in the past, demonstrating your cultural fluency and understanding of Dubai's social circuits.
- Follow up with the regional HR team one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
