📌 Core Information
🔹 Job Title: Brand & Community (Dubai-based, Contractor)
🔹 Company: Match Group
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Contractor
🔹 Category: Marketing & Branding
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Cultivating an aspirational community for The League in Dubai
- Strategic offline event planning and execution
- Key opinion leader identification and relationship building
- Cultural insight and strategy development
- Brand advocacy and influence activation
ASSUMPTION: This role requires a strong understanding of Dubai's cultural and professional circuits, with a focus on luxury and premium community brands.
📋 Key Responsibilities
✅ Community Curation & Growth: Identify and build relationships with key opinion leaders, map out social circuits, and drive early product adoption through offline momentum.
✅ Event Planning & Execution: Conceptualize and execute elevated, culturally relevant offline events, and partner with premium venues and hospitality players.
✅ Cultural Insight & Strategy: Provide deep insight into the relationship, dating, and social norms of Dubai’s diverse professional segments, and ensure brand tone, tactics, and experiences are culturally resonant.
✅ Brand Advocacy & Influence: Activate organic advocates within the League’s community and collaborate with local content creators or micro-influencers to tell the brand story authentically.
✅ KPI Ownership & Success Metrics: Drive business outcomes, improve engagement and retention, grow an active user base, and capture and relay local insights to influence product experience and communication strategy.
ASSUMPTION: Successful execution of these responsibilities will require strong organizational skills, strategic thinking, and the ability to build and maintain relationships with key opinion leaders and influencers.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-5 years of experience in luxury, lifestyle, or premium community brands, with a proven track record in planning and executing offline events
Required Skills:
- Cultural fluency and understanding of Dubai's social circuits
- Event planning and execution
- Relationship management
- Brand advocacy and influence
- Strategic thinking and planning
- Organizational skills
- Fluency in English; Arabic is a plus
Preferred Skills:
- Experience with dating or relationship-focused brands
- Familiarity with the dating app industry
ASSUMPTION: Candidates with experience in luxury or premium community brands and a strong understanding of Dubai's cultural and professional circuits will be most successful in this role.
💰 Compensation & Benefits
Salary Range: AED 250,000 - 350,000 per year (based on industry standards for a 12-month contract)
Benefits:
- 12-month contract with potential extension based on performance and business needs
- On-ground presence essential in Dubai
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a 12-month contract in Dubai. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Match Group operates in the online dating industry, with a portfolio of over 45 brands, including Tinder, OkCupid, and Hinge. The company is headquartered in Dallas, Texas, and has over 4,000 employees worldwide.
Company Size: Match Group has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Match Group was founded in 1995 and pioneered the concept of online dating.
Company Description:
- Match Group is on a mission to spark meaningful connections for every single person in the world.
- The company operates more than 45 brands under its portfolio, including Match, OkCupid, Tinder, and Hinge.
- Today, hundreds of millions of singles have found a meaningful connection using a Match Group product.
Company Specialties:
- Online dating
- Social networking
- Relationship-focused brands
Company Website: mtch.com
ASSUMPTION: Match Group's focus on meaningful connections and its portfolio of popular dating brands make it an attractive employer for individuals passionate about the dating industry.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in luxury, lifestyle, or premium community brands.
Reporting Structure: The Brand & Community (Dubai-based, Contractor) role reports directly to the regional marketing team and collaborates with global brand and product teams.
Work Arrangement: This is an on-site, full-time role based in Dubai, with a 12-month contract and potential extension based on performance and business needs.
Growth Opportunities:
- Expanding the community and brand presence in Dubai and the broader Middle East region
- Developing expertise in the online dating industry and global brand management
- Potential opportunities for contract renewal or full-time employment based on performance
ASSUMPTION: This role offers growth opportunities for candidates looking to build their career in the online dating industry and gain experience in global brand management.
🌍 Location & Work Environment
Office Type: Match Group's Dubai office is a modern, collaborative workspace that fosters innovation and creativity.
Office Location(s): Dubai, United Arab Emirates
Geographic Context:
- Dubai is a vibrant, multicultural city known for its luxury lifestyle, high-end events, and diverse professional segments.
- The city offers a mix of traditional and modern experiences, with a strong focus on art, entrepreneurship, F&B, tech, and luxury sectors.
- Dubai's social circuits provide ample opportunities for networking and community building.
Work Schedule: The work schedule is full-time, with a standard 40-hour workweek. Occasional evening and weekend work may be required for event planning and execution.
ASSUMPTION: Dubai's vibrant and multicultural environment, along with Match Group's collaborative work culture, makes this an attractive location and work environment for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the regional marketing team
- Final interview with global brand or product team members
Key Assessment Areas:
- Cultural fluency and understanding of Dubai's social circuits
- Event planning and execution skills
- Relationship management and brand advocacy abilities
- Strategic thinking and planning
- Organizational skills and attention to detail
Application Tips:
- Highlight your experience in luxury, lifestyle, or premium community brands and event planning in your resume and cover letter.
- Demonstrate your understanding of Dubai's cultural and professional circuits, as well as your familiarity with the online dating industry.
- Prepare examples of successful events you've planned and executed, as well as any relevant brand advocacy or influencer collaboration experiences.
- Showcase your strategic thinking and planning skills by discussing how you would approach community curation and growth in Dubai.
ATS Keywords: Dubai, event planning, luxury brands, community building, brand advocacy, online dating, cultural fluency, strategic thinking
ASSUMPTION: Match Group's application process is designed to assess candidates' cultural fluency, event planning skills, and strategic thinking, as well as their understanding of the online dating industry and Dubai's social circuits.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
- Social media platforms (e.g., Instagram, Facebook, LinkedIn)
- Event planning and management software (e.g., Eventbrite, Cvent, or Bizzabo)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for successful candidates.
👔 Cultural Fit Considerations
Company Values:
- Passion for connecting people
- Innovation and continuous learning
- Integrity and respect
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you align with Match Group's passion for connecting people, and how have you demonstrated this in your previous roles?
- Describe a time when you had to adapt to a new situation or feedback, and how did you approach it?
- How do you ensure that your event planning and community-building efforts are culturally resonant and respectful?
ASSUMPTION: Match Group values candidates who are passionate about connecting people, innovative, and committed to working collaboratively and respectfully with their team and the broader community.
⚠️ Potential Challenges
- Navigating Dubai's diverse cultural and professional segments to identify key opinion leaders and map out relevant social circuits
- Balancing the demands of event planning and execution with community curation and growth strategies
- Adapting to the dynamic and fast-paced nature of the online dating industry
- Managing relationships with key opinion leaders, influencers, and event partners in a culturally sensitive manner
ASSUMPTION: These challenges can be overcome with strong organizational skills, strategic thinking, and a deep understanding of Dubai's cultural and professional circuits.
📈 Similar Roles Comparison
- This role differs from other community management or event planning positions in its focus on luxury and premium community brands, as well as its requirement for cultural fluency and understanding of Dubai's social circuits.
- As part of Match Group's portfolio of dating brands, this role offers unique insights into the online dating industry and global brand management.
- Career progression in this role may involve expanding the community and brand presence in the Middle East region or taking on global brand management responsibilities.
ASSUMPTION: This role offers a unique opportunity to gain experience in the online dating industry and global brand management, with potential growth opportunities in the Middle East region.
📝 Sample Projects
- Planning and executing a high-profile event for The League's launch in Dubai, featuring key opinion leaders and influencers from the city's luxury and professional circuits
- Developing and implementing a strategic plan to activate organic advocates within The League's community, driving word-of-mouth marketing and in-app activation
- Conducting market research to identify trends and insights in Dubai's dating and social norms, and using these findings to inform product experience and communication strategy
ASSUMPTION: These sample projects demonstrate the strategic, relationship-driven, and community-focused nature of the Brand & Community (Dubai-based, Contractor) role.
❓ Key Questions to Ask During Interview
- How does this role fit into Match Group's global brand strategy, and what opportunities are there for growth and collaboration with other brands in the portfolio?
- What are the key priorities for the first 90 days in this role, and how can I best support the regional marketing team in driving community growth and engagement?
- How does Match Group approach cultural sensitivity and respect in its brand communication and event planning efforts, and what resources are available to support me in this area?
- What are the most successful community-building strategies that have been implemented for The League in other markets, and how can I adapt these for the Dubai context?
- What opportunities are there for professional development and growth within Match Group, and how does the company support its employees in achieving their career goals?
ASSUMPTION: Asking these questions demonstrates your interest in the role, your understanding of the company's global brand strategy, and your commitment to driving community growth and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in luxury, lifestyle, or premium community brands, as well as your event planning and community-building skills.
- Prepare examples of successful events you've planned and executed, as well as any relevant brand advocacy or influencer collaboration experiences.
- Demonstrate your understanding of Dubai's cultural and professional circuits, as well as your familiarity with the online dating industry.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
