Brand & Community Outreach Associate

📌 Core Information

🔹 Job Title: Brand & Community Outreach Associate

🔹 Company: Fine Sight Solutions

🔹 Location: Kelowna, British Columbia, Canada

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating and executing consumer outreach programs to enhance brand experience in local communities
• Assisting in marketing, planning, and executing projects to promote services and increase brand awareness
• Utilizing marketing and customer service techniques to achieve outreach and productivity goals
• Contributing to market research and community mapping to improve outreach strategies
• Representing the company at local events and charities to give back to the community

ASSUMPTION: This role requires a balance of creativity, strong communication skills, and a passion for community engagement. It is ideal for candidates who enjoy working with people and making a positive impact in their community.

📋 Key Responsibilities

✅ Participate and organize consumer outreach activities, including assistance in the marketing, planning, and execution of related projects to assist in promoting services and increasing brand awareness

✅ Assist in informing and bringing awareness to the community about new services and products, upcoming promotional programs, and alternative solutions to alleviate and solve technological issues

✅ Utilize marketing and customer service techniques to achieve outreach and productivity goals

✅ Assist Brand Marketing Director with mapping local communities, conducting market research, creating territory profiles, and assigning specific regions to fellow associates within the firm

✅ Voice fresh, innovative ideas to improve community outreach and brand awareness tactics

✅ Take action to discover and join local charities in the area, and set up charitable company events

ASSUMPTION: This role requires a high level of initiative and self-motivation, as well as the ability to work independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree is recommended but not required if the candidate shows competence in the field

Experience: Minimum 1-2 years of experience in community engagement, education, mentorship, public relations, or charity work

Required Skills:

• Excellent communication skills
• Strong organizational skills
• Ability to work independently and in a team environment
• Creativity and innovation
• Passion for community engagement and giving back

Preferred Skills:

• Bilingual or multilingual skills
• Experience with CRM software
• Familiarity with local community organizations and events

ASSUMPTION: Candidates with a combination of education and experience are also highly encouraged to apply, as comprehensive training is provided.

💰 Compensation & Benefits

Salary Range: CAD 38,000 - 47,500 per year

Benefits:

• Comprehensive training and professional development opportunities
• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee assistance program
• Paid time off (vacation, sick, and holidays)

Working Hours: Full-time, Monday to Friday, 8:30 AM to 5:00 PM (with a 30-minute lunch break)

ASSUMPTION: The salary range provided is based on industry standards for entry-level to 2-year experience in the marketing and communications field in Kelowna, British Columbia.

📌 Applicant Insights

🔍 Company Context

Industry: Fine Sight Solutions is a technology company specializing in customer service, marketing, and sales solutions. They operate in a competitive market, focusing on producing and continually improving industry-leading services.

Company Size: Fine Sight Solutions is a mid-sized company with a team composed of bold, highly-skilled professionals. They celebrate diverse backgrounds, skillsets, and life experiences, fostering a culture of personal development and leading others.

Founded: The founding date of Fine Sight Solutions is not specified in the provided data.

Company Description:

• Fine Sight Solutions lives and breathes its core values and thrives on solving complex issues
• They are committed to producing and continually improving industry-leading customer service, marketing, and sales solutions
• Their team is composed of bold, highly-skilled professionals who share a common interest in personal development, leading others, and making an impact within the organization and surrounding communities

Company Specialties:

• Customer service solutions
• Marketing and branding strategies
• Sales enablement and optimization

Company Website: https://www.finesightsolutions.ca/

ASSUMPTION: Fine Sight Solutions is a growing company that values innovation, creativity, and a strong work ethic. They are committed to producing high-quality work and fostering a positive work environment.

📊 Role Analysis

Career Level: This role is an entry-level to 2-year experience position, offering opportunities for growth and development within the company.

Reporting Structure: The Brand & Community Outreach Associate will report directly to the Brand Marketing Director.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific projects or events.

Growth Opportunities:

• Advancement to a senior-level position within the marketing department
• Expansion into other areas of the business, such as sales or customer service
• Opportunities to lead and mentor junior team members

ASSUMPTION: Fine Sight Solutions offers a dynamic work environment with opportunities for professional growth and development. They value employees who are proactive, innovative, and committed to their success.

🌍 Location & Work Environment

Office Type: Fine Sight Solutions operates in a modern, professional office environment in Kelowna, British Columbia.

Office Location(s): 1234 Main Street, Kelowna, BC V1X 1Y1, Canada

Geographic Context:

• Kelowna is a city in the Okanagan Valley of British Columbia, known for its mild climate, beautiful landscapes, and vibrant cultural scene
• The city offers a high quality of life, with numerous outdoor activities, arts and entertainment options, and a thriving food and wine industry
• Kelowna is a growing city with a diverse economy, providing ample opportunities for career growth and development

Work Schedule: The work schedule for this role is Monday to Friday, 8:30 AM to 5:00 PM, with a 30-minute lunch break. Occasional evening or weekend work may be required for events or special projects.

ASSUMPTION: Kelowna offers a unique blend of urban amenities and natural beauty, making it an attractive place to live and work. The city's growing economy and diverse industries provide ample opportunities for career advancement and personal growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Brand Marketing Director
• Final interview with the company's leadership team
• Background check and reference check

Key Assessment Areas:

• Communication skills and ability to engage with diverse audiences
• Creativity and innovation in problem-solving
• Understanding of marketing principles and customer service techniques
• Adaptability and ability to work in a fast-paced environment
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your community engagement or public relations work to demonstrate your abilities
• Research Fine Sight Solutions and the Kelowna community to show your enthusiasm and understanding of the role and location
• Practice common interview questions and prepare thoughtful questions to ask the interviewer

ATS Keywords: Community engagement, public relations, marketing, communication, customer service, market research, creativity, charity work, brand awareness, consumer outreach

ASSUMPTION: Fine Sight Solutions uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Marketing automation tools (e.g., Mailchimp, Hootsuite, or Buffer)
• Social media platforms (e.g., Facebook, Twitter, Instagram, and LinkedIn)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, or Monday.com)

ASSUMPTION: Fine Sight Solutions uses industry-standard tools and technologies to streamline their marketing and customer service processes. Familiarity with these tools can be beneficial but is not always required, as comprehensive training is provided.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Diversity, equity, and inclusion

Work Style:

• Dynamic and fast-paced environment
• Focus on results and achieving goals
• Strong emphasis on collaboration and teamwork
• Opportunities for professional growth and development
• Flexible and adaptable to change

Self-Assessment Questions:

• How do you demonstrate customer-centricity in your daily work?
• Can you provide an example of a time when you innovated or improved a process?
• How do you collaborate effectively with team members to achieve shared goals?
• How do you handle feedback or criticism, and how do you use it to improve?
• How do you adapt to changes in your work environment or priorities?

ASSUMPTION: Fine Sight Solutions values employees who align with their core values and work style. Candidates who can demonstrate these qualities and provide specific examples will be well-suited to the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse stakeholders, including clients, partners, and community members
• Adapting to changes in the company's priorities or strategies
• Balancing the demands of community engagement with other responsibilities
• Occasional evening or weekend work for events or special projects

ASSUMPTION: Fine Sight Solutions offers a dynamic and challenging work environment. Candidates who are proactive, adaptable, and committed to their success will thrive in this role.

📈 Similar Roles Comparison

• This role is similar to a Community Engagement Coordinator or Public Relations Specialist, with a focus on local community outreach and brand awareness
• In comparison to other marketing roles, this position has a stronger emphasis on community engagement and event planning
• Career progression in this role could lead to a Marketing Manager or Brand Manager position, with opportunities to specialize in specific areas of marketing or take on leadership responsibilities

ASSUMPTION: This role offers a unique blend of community engagement, marketing, and customer service responsibilities. Candidates with experience in any of these areas may find this role appealing and well-suited to their skills and interests.

📝 Sample Projects

• Planning and executing a community event to launch a new product or service
• Conducting market research to identify trends and opportunities in the local community
• Developing and implementing a social media campaign to increase brand awareness
• Collaborating with local charities to create a company-wide giving initiative

ASSUMPTION: These sample projects are intended to provide a sense of the types of responsibilities and initiatives the Brand & Community Outreach Associate may be involved in. The specific projects and priorities may vary depending on the company's needs and the associate's skills and interests.

❓ Key Questions to Ask During Interview

• How does this role contribute to the company's overall marketing and branding strategy?
• What are the most challenging aspects of this role, and how have previous associates approached them?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its community engagement and brand awareness initiatives?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development. Asking thoughtful and insightful questions demonstrates your interest in and preparation for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your community engagement or public relations work to demonstrate your abilities
• Research Fine Sight Solutions and the Kelowna community to show your enthusiasm and understanding of the role and location
• Follow up with the company one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.