Brand & Content Lead

📌 Core Information

🔹 Job Title: Brand & Content Lead

🔹 Company: Rise8

🔹 Location: Remote

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-02

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Leading overall content strategy for Rise8, Prodacity, and CEO brands
• Creating masterclass-style content to enhance brand visibility and engagement
• Building and scaling the Rise8 brand through compelling storytelling, social media, and video content
• Collaborating with marketing team, leadership, and freelancers to develop and execute creative campaigns
• Optimizing workflows and team processes for maximum efficiency

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to thrive in a fast-paced, high-growth environment. Experience in content marketing, social media management, and video production is essential.

📋 Key Responsibilities

✅ Develop and execute creative strategies to enhance Rise8, CEO, and Prodacity brands across platforms

✅ Build a team to support the creation of high-impact content, including video, social media posts, and thought leadership materials

✅ Own and optimize the content strategy for platforms like YouTube, LinkedIn, X, and others as relevant

✅ Lead the concepting and planning for vlogs, podcasts, and social-first content, ensuring alignment with company priorities

✅ Set ambitious goals for content output and inbound opportunity creation, tracking performance weekly

✅ Optimize workflows, ClickUp projects, and team processes for maximum efficiency, ensuring content is high-quality and scheduled in advance

✅ Work closely with the marketing team, leadership, and freelancers to develop and execute creative campaigns

ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects simultaneously, and a keen eye for detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3+ years of experience in a Content Lead or similar content-focused role with a strong emphasis on video-heavy content marketing, community-focused content, and social strategy

Required Skills:

• Proven track record of growing CEO and company brands through thought leadership and education video, podcasts, and social media
• Strong understanding of content strategy, storytelling, and audience engagement and how it ties to Demand Creation
• Ability to work in fast-paced, high-growth environments
• Excellent communication, collaboration, and organizational skills
• Experience managing content pipelines and ensuring deliverables align with strategic goals

Preferred Skills:

• Familiarity with paid and organic content strategies
• Ability to lead a team of creatives while remaining hands-on in content creation
• Passion for exploring new content formats and experimenting with creative trends

ASSUMPTION: Candidates with experience in GovTech or working with government customers may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $115,688 - $144,611 USD per year

Benefits:

• Flexible schedule in a 100% distributed workforce
• Premium Insurance: We cover up to 100% of the employee premium and up to 80% of the combined dependent premium on our base health plan, depending on pay band. We also cover 100% of the premium for employee and dependent Dental and Vision as well as employee premiums for Life and Disability coverage.
• Retirement: 401k match at 10% gross pay
• Paid time off (PTO): 4 weeks combined accrued vacation and sick leave, 11 Federal holidays, your birthday, jury duty, and bereavement.
• Education & Training: Accrued budget of up to $3,500 per year for classes, travel, events, and materials.
• Home Office and Merch: We offer $750 per year for home office technology and equipment as well as $100 per year for Rise8 merch from our Swag Store.
• Wellness Budget: To encourage and support a well-rounded healthy lifestyle, we cover 100% reimbursement on a variety of wellness activities and products, up to $500 per calendar year. Or Rise8 is part of the Life Time Fitness Corporate Partner program. In lieu of your $500 annual wellness benefit, you can instead get a $75 monthly credit towards a Life Time membership ($900 annual benefit).
• Equipment: We set you up with what you need to perform

ASSUMPTION: The salary range provided is based on market data and internal team equity. Final salary will be determined based on the education, qualification, knowledge, skills, ability, and experience of the final candidate(s).

📌 Applicant Insights

🔍 Company Context

Industry: Rise8 is an elite software development firm specializing in Agile Software Development, DevOps, Lean Product Management, User Centered Design, Digital Transformation, Cloud, Platform, Consulting, Continuous ATO, DevSecOps, GovTech, and Software Development. They focus on creating a future where fewer bad things happen because of bad software.

Company Size: 51-200 employees

Founded: 2019

Company Description:

• Rise8 exists to create a future where fewer bad things happen because of bad software by enabling large enterprises to continuously deliver valuable software users love.
• They think big, start small, and scale fast with incredible engineering, a product mindset, and human-centered design to develop custom software for critical missions.
• Rise8 is a Service-Disabled Veteran-Owned Small Business (SDVOSB) with headquarters in Tampa, FL, and a fully remote workforce.

Company Specialties:

• Agile Software Development
• DevOps
• Lean Product Management
• User Centered Design
• Digital Transformation
• Cloud
• Platform
• Consulting
• Continuous ATO
• DevSecOps
• GovTech
• Software Development
• Elite Software Development
• and Continuous RMF

Company Website: https://www.rise8.us

ASSUMPTION: Rise8's focus on continuous delivery and improvement makes it an attractive place for candidates seeking a dynamic and innovative work environment.

📊 Role Analysis

Career Level: This role is suitable for an experienced Content Lead looking to make a significant impact in a growing company.

Reporting Structure: The Brand & Content Lead will report directly to the Marketing Director and work closely with the marketing team, leadership, and freelancers.

Work Arrangement: This is a remote, full-time position with a flexible schedule.

Growth Opportunities:

• As Rise8 continues to grow, there may be opportunities for the Brand & Content Lead to take on additional responsibilities or lead a team.
• Rise8 offers an education and training budget to support employee growth and development.

ASSUMPTION: This role offers ample opportunities for professional growth and development within a fast-growing company.

🌍 Location & Work Environment

Office Type: 100% remote

Office Location(s): N/A (fully remote)

Geographic Context:

• Rise8 is a fully remote company, allowing employees to work from anywhere in the United States.
• This role may require occasional travel for events or client meetings.

Work Schedule: Flexible, with a focus on results and deliverables rather than hours worked.

ASSUMPTION: The fully remote work environment at Rise8 offers employees the flexibility to balance work and personal responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the Marketing Director and/or other team members
• Final interview with the CEO or another executive
• Background check and onboarding

Key Assessment Areas:

• Content strategy and storytelling skills
• Ability to work in a fast-paced environment
• Collaboration and communication skills
• Understanding of Rise8's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing, social media management, and video production experience.
• Provide specific examples of your past work that demonstrate your skills and accomplishments in these areas.
• Be prepared to discuss your vision for the Rise8 brand and how you would approach growing the company's online presence.

ATS Keywords: Content Strategy, Storytelling, Social Media Management, Video Production, Brand Building, Marketing Campaigns, Team Collaboration, Fast-paced Environment

ASSUMPTION: The interview process at Rise8 is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• ClickUp (project management)
• Asana (project management)
• Trello (project management)
• Canva (graphic design)
• Adobe Creative Suite (video editing)
• Hootsuite (social media management)
• Buffer (social media management)
• Sprout Social (social media management)
• Google Workspace (collaboration)

ASSUMPTION: The tools and technologies listed are subject to change based on the team's evolving needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Continuous improvement
• Collaboration
• Innovation
• Integrity
• Empowerment

Work Style:

• Results-driven
• Flexible and adaptable
• Team-oriented
• Innovative and creative
• Customer-focused

Self-Assessment Questions:

• Do you thrive in fast-paced, high-growth environments?
• Are you comfortable working remotely and managing your own time?
• Do you have a strong understanding of content strategy and storytelling?
• Are you able to lead a team of creatives while remaining hands-on in content creation?
• Do you align with Rise8's company values and mission?

ASSUMPTION: Candidates who are a strong cultural fit at Rise8 will be self-motivated, results-driven, and customer-focused, with a passion for continuous improvement and innovation.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced, high-growth environment
• Adapting to changes in priorities and workflows
• Occasional travel for events or client meetings
• Ensuring high-quality content is produced consistently and on schedule

ASSUMPTION: The Brand & Content Lead role at Rise8 requires strong organizational skills, adaptability, and the ability to thrive in a fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on video-heavy content and community-focused content strategies.
• Rise8's focus on GovTech and continuous delivery sets it apart from other software development firms.
• This role offers significant growth opportunities within a fast-growing company.

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired growth trajectory.

📝 Sample Projects

• Developing a content strategy for a new product launch, including video, social media, and blog content
• Creating a video series featuring the CEO and other key team members to showcase Rise8's expertise and thought leadership
• Managing a team of creatives to produce a series of social media campaigns to promote Rise8's brand and services

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Brand & Content Lead might undertake, but the specific projects will vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Rise8?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does Rise8 support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Rise8 measure the success of its content marketing efforts, and how can this role contribute to improving those metrics?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to Rise8's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content marketing, social media management, and video production experience.
• Prepare specific examples of your past work that demonstrate your skills and accomplishments in these areas.
• Be ready to discuss your vision for the Rise8 brand and how you would approach growing the company's online presence.
• Follow up with the Rise8 HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.