Brand Content Manager

📌 Core Information

🔹 Job Title: Brand Content Manager

🔹 Company: Papastratos A.B.E.S.

🔹 Location: Aspropyrgos, West Attica, Greece

🔹 Job Type: Full Time

🔹 Category: Marketing & Branding

🔹 Date Posted: February 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading brand building initiatives and embedding brand guidelines across commercial programs.
• Creating campaigns and consumer events to strengthen the emotional connection between consumers and the brand.
• Managing marketing agencies and third parties to ensure good collaboration and impactful deliverables.
• Identifying opportunities for local campaigns based on expertise and knowledge of the local trends and business environment.
• Collaborating with regional and central category teams to ensure best-in-class design and implementation of global and regional mandates.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various stakeholders.

📋 Key Responsibilities

✅ Lead brand building and embed brand guidelines in all commercial programs, projects, and initiatives.

✅ Create Brand Building campaigns and Consumer Events aiming to strengthen the emotional link between consumers and the brand.

✅ Design and develop communication assets and narratives for internal and external activations.

✅ Participate in commercial programs, projects, and initiatives providing brand deep expertise, from idea generation to go-to-market and execution.

✅ Manage marketing agencies and third parties and follow-up on the day-to-day business with them to ensure good collaboration, impactful deliverables, fast execution, and controlled cost of activities as part of marketing budget.

✅ Identify key opportunities for local campaigns not included in the global calendar, based on expertise and knowledge of the local trends and business environment.

✅ Liaise with Region and Central Category teams to ensure best-in-class design and implementation of global and regional mandates as to brand activation.

✅ Continuously assess and monitor effectiveness of brand activations.

✅ Control and analyze brand activities' budget on a systematic basis to ensure efficiency and cost effectiveness.

✅ Ensure that execution of all brand activities are done by applying with “Marketing code” and applicable legislation.

ASSUMPTION: This role involves a mix of strategic planning, creative development, and project management, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing/Communication, Business Administration, or related fields. Master's degree in Business Administration/Marketing is considered an asset.

Experience: 7+ years of experience in Brand/Marketing role, ideally in a multinational or big local company with proved performance in developing meaningful marketing or communication campaigns.

Required Skills:

• Strong presentation skills and master storyteller.
• Excellent written and verbal communication skills both in Greek and English.
• MS Office advanced capabilities & good understanding in online tools.
• Digital marketing & social media strategies understanding.

Preferred Skills:

• Experience in the tobacco industry or related fields.
• Knowledge of the Greek market and consumer trends.

ASSUMPTION: Candidates with experience in fast-paced, dynamic environments and a proven track record of driving brand success will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Estimated based on industry standards for a mid-level marketing role in Greece)

Benefits:

• Competitive benefits package, including health insurance and retirement plans.
• Opportunities for professional development and career growth within a global organization.
• Dynamic and inclusive work environment.

Working Hours: Full-time position with standard working hours (Monday-Friday, 8:00 AM - 5:00 PM) and flexibility to work additional hours as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Tobacco Manufacturing. Papastratos is an affiliate of Philip Morris International Inc. (PMI) and the leading Greek tobacco company since 1931.

Company Size: 501-1,000 employees. As a mid-sized company, Papastratos offers a dynamic work environment with opportunities for growth and collaboration.

Founded: 1931. Papastratos has a rich history and a strong brand presence in the Greek market.

Company Description:

• Papastratos is a leading Greek tobacco company with a strong international presence through its affiliation with Philip Morris International Inc. (PMI).
• The company offers a unique corporate culture that combines international experience with a long and proud history in Greece.
• Papastratos is committed to contributing to Greek society and the country through various social responsibility programs and investments in infrastructure, people, and brands.

Company Specialties:

• Tobacco manufacturing and distribution.
• Brand management and marketing.
• Consumer engagement and events.

Company Website: http://www.papastratos.gr

ASSUMPTION: Papastratos' affiliation with PMI provides employees with opportunities to work on global brands and gain international experience, while also benefiting from the company's strong local presence and history.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development within the company.

Reporting Structure: The Brand Content Manager will report directly to the Marketing Director and work closely with cross-functional teams, including sales, consumer engagement, and brand management.

Work Arrangement: On-site, full-time position with standard working hours and flexibility to work additional hours as needed.

Growth Opportunities:

• Progression to senior marketing roles within the company.
• Opportunities to work on global brands and gain international experience.
• Professional development through training and mentorship programs.

ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in brand management and marketing within a dynamic and growing industry, while also benefiting from the company's strong international presence and local history.

🌍 Location & Work Environment

Office Type: Modern, state-of-the-art facilities with a collaborative and inclusive work environment.

Office Location(s): Aspropyrgos, West Attica, Greece

Geographic Context:

• Aspropyrgos is located in the western suburbs of Athens, offering a convenient commute for residents of the greater Athens area.
• The region is known for its rich history and cultural heritage, with numerous archaeological sites and museums nearby.
• The area offers a mix of urban and rural living, with easy access to both city amenities and natural surroundings.

Work Schedule: Standard working hours (Monday-Friday, 8:00 AM - 5:00 PM) with flexibility to work additional hours as needed.

ASSUMPTION: The location of the office in Aspropyrgos provides employees with a convenient commute and access to a diverse range of cultural, historical, and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR department.
• In-depth interviews with the hiring manager and cross-functional team members.
• Final interview with the Marketing Director.

Key Assessment Areas:

• Brand management and strategy development.
• Campaign creation and execution.
• Communication and presentation skills.
• Cultural fit and alignment with company values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of successful brand campaigns you've worked on and be ready to discuss your approach and results.
• Research Papastratos and PMI to demonstrate your understanding of the company and its brands.

ATS Keywords: Brand Management, Marketing Strategy, Campaign Development, Consumer Engagement, Agency Management, Project Management, Brand Activation, Creative Development, Storytelling, Digital Marketing, Social Media

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their relevant experience and skills through concrete examples and a well-structured resume.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint).
• Online tools for project management and collaboration (e.g., Asana, Trello, Microsoft Teams).
• Social media platforms (e.g., Facebook, Instagram, Twitter).
• Marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social).

ASSUMPTION: Candidates should be comfortable using a range of marketing and project management tools to effectively manage their workload and collaborate with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Integrity: We act with integrity and respect.
• Openness: We think independently and collaborate effectively.
• Performance: We focus on results and continuous improvement.
• Accountability: We take personal responsibility for our work and decisions.

Work Style:

• Dynamic and fast-paced environment.
• Collaborative and inclusive team culture.
• Opportunities for professional development and growth.

Self-Assessment Questions:

• Do you thrive in dynamic, fast-paced environments and enjoy working on multiple projects simultaneously?
• Are you comfortable working collaboratively with cross-functional teams and managing multiple stakeholders?
• Do you have a strong sense of personal accountability and a commitment to delivering high-quality work?

ASSUMPTION: Candidates who are adaptable, collaborative, and results-driven will be well-suited to the company's culture and work environment.

⚠️ Potential Challenges

• The tobacco industry is subject to strict regulations and public scrutiny, requiring a strong understanding of applicable laws and ethical considerations.
• The role may involve managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management.
• The company's affiliation with PMI may present unique challenges and opportunities, requiring candidates to be adaptable and open to working in a global organization.
• The role may require occasional travel to attend industry events, conferences, or meetings with external partners.

ASSUMPTION: Candidates should be prepared to navigate the unique challenges and opportunities presented by working in the tobacco industry and a global organization.

📈 Similar Roles Comparison

• This role differs from related positions in other industries in its focus on brand management and marketing within the tobacco industry.
• Candidates with experience in fast-paced, dynamic environments and a proven track record of driving brand success will be most competitive for this role.
• This role offers opportunities for career growth and development within a global organization, with potential paths to senior marketing roles or international assignments.

ASSUMPTION: Candidates should research similar roles in the tobacco industry and other fast-paced, dynamic environments to gain a better understanding of the unique challenges and opportunities presented by this role.

📝 Sample Projects

• Developing and executing a brand activation campaign to launch a new product or variant in the Greek market.
• Managing a marketing agency to create and implement a digital marketing strategy for a global brand in the Greek market.
• Collaborating with cross-functional teams to develop and execute a consumer engagement event, such as a product sampling or promotional activation.

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and provide examples of their approach and results.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to brand management and marketing within the tobacco industry?
• How does this role fit into the company's overall marketing strategy and organization?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, and their understanding of the industry and its challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link provided.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of successful brand campaigns you've worked on and be ready to discuss your approach and results.
• Research Papastratos and PMI to demonstrate your understanding of the company and its brands.
• Follow up with the hiring manager one week after your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.