📌 Core Information
🔹 Job Title: Brand Content Manager
🔹 Company: CookUnity
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Food and Beverage Manufacturing
🔹 Date Posted: 2025-07-16
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading video asset development and accelerating content production
- Collaborating with various teams to ensure brand consistency and quality
- Managing multiple projects in a fast-paced environment
- Proficient in video editing software and creative direction
ASSUMPTION: This role requires a high level of creativity, organization, and adaptability to manage multiple projects and meet tight deadlines.
📋 Key Responsibilities
✅ Develop and implement a detailed, forward-looking production roadmap and editorial calendar
✅ Lead the end-to-end production of captivating, story-rich video content for various channels
✅ Oversee content production for incremental channels to ensure creative excellence and overall brand consistency
✅ Collaborate closely with editors, providing direction and feedback to deliver assets on-time and on-brand at a high velocity
✅ Support and contribute to high-fidelity, premium video shoots as time and capacity allow
✅ Work closely with partners in social and content marketing to apply data-driven insights and relevant trend data to create content concepts that drive social attributed organic trials
✅ Partner with content marketing to ensure CookUnity’s content ecosystem is populated with high-quality, high-performing video assets that accelerate organic growth
ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to work effectively with various teams to achieve common goals.
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years of relevant work experience in successful high-growth premium consumer and/or technology brands
Required Skills:
- Hands-on experience in content development, creative strategy, planning, and creative insights development
- Proficient in relevant creative software for photo and video editing, social scheduling, and social data monitoring and analytics
- Ability to manage multiple complex projects, initiatives, or programs at the same time, effectively prioritizing focus to drive max impact in a dynamic, fast-paced organization
- Proven track record leading social-first campaigns and scalable content series that are effective in delivering both creative excellence and measurable business impact
Preferred Skills:
- Ability to proactively create solutions by digging into challenges and opportunities, breaking down complex problems and forming hypotheses and proposals with limited information
- Extremely detail-oriented and obsessed with delivering next-level digital experiences
ASSUMPTION: Candidates with a strong portfolio showcasing their video storytelling skills and a proven track record in leading social-first campaigns will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $95,000 - $105,000 per year
Benefits:
- Health Insurance coverage
- 401k Plan
- PTO policy and paid sick days / Unlimited PTO
- 5-Year Sabbatical
- Paid Family Leave
- Compassionate Leave
- CookUnity Credits
- Wellness Perks
- Personalized Spanish Coach
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's experience, knowledge, skills, and abilities.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Manufacturing. CookUnity is a chef-direct subscription service that connects talented chefs with consumers, offering small-batch, restaurant-quality meals for an elevated at-home dining experience.
Company Size: 501-1,000 employees. As a mid-sized company, CookUnity offers the opportunity to work in a dynamic environment with ample growth potential.
Founded: 2015. CookUnity was founded in 2015 with a mission to change meal delivery by bringing small-batch, restaurant-quality meals to eaters across the country.
Company Description:
- CookUnity is the first Chef-Direct Subscription service, connecting the country's most talented chefs with eaters (consumers)
- They are changing meal delivery by bringing small-batch, restaurant-quality meals to eaters across the country
- Every week, a diverse collective of all-star chefs craft their signature, ready-to-eat dishes for an elevated at-home dining experience
Company Specialties:
- foodtech
- technology
- D2C
- chefs
- subscription
- and marketplace
Company Website: https://www.cookunity.com
ASSUMPTION: CookUnity is a rapidly growing company in the foodtech industry, focusing on connecting talented chefs with consumers through a subscription-based model.
📊 Role Analysis
Career Level: Mid-level. This role requires a proven track record in content development and creative strategy, with a focus on leading social-first campaigns and managing multiple projects in a fast-paced environment.
Reporting Structure: The Brand Content Manager will report directly to the Head of Brand Marketing and collaborate with various teams, including social media, growth marketing, creative production, culinary, and with chefs.
Work Arrangement: On-site. This role requires working on-site at CookUnity's headquarters in Brooklyn, New York.
Growth Opportunities:
- As CookUnity continues to grow, there will be opportunities for the Brand Content Manager to take on more responsibilities and advance their career within the company
- This role offers the chance to work with a diverse collective of all-star chefs, gaining valuable experience and insights into the culinary industry
- CookUnity's focus on innovation and expansion provides ample opportunities for the Brand Content Manager to contribute to and learn from various projects and initiatives
ASSUMPTION: This role offers significant growth potential as CookUnity continues to expand its reach and impact in the foodtech industry.
🌍 Location & Work Environment
Office Type: On-site. The Brand Content Manager will work on-site at CookUnity's headquarters in Brooklyn, New York.
Office Location(s): 630 Flushing Avenue, Brooklyn, New York 11206, US
Geographic Context:
- Brooklyn, New York, is a vibrant and diverse borough with a rich culinary scene, providing ample inspiration for the Brand Content Manager's work
- The office is located in the Industry City complex, offering easy access to various amenities and public transportation
- New York City offers a wide range of cultural, entertainment, and dining options, providing a dynamic environment for work and leisure
Work Schedule: Full-time (40 hours per week), with the possibility of occasional overtime to meet project deadlines
ASSUMPTION: The on-site work environment at CookUnity's headquarters in Brooklyn, New York, offers a dynamic and collaborative setting for the Brand Content Manager to thrive and grow.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess communication skills and cultural fit
- In-depth interview with the Head of Brand Marketing to discuss the role, responsibilities, and career growth opportunities
- Portfolio review and creative challenge to evaluate video storytelling skills and creative direction
- Final interview with key stakeholders to discuss the candidate's fit within the team and company
Key Assessment Areas:
- Video storytelling skills and creative direction
- Ability to manage multiple projects and meet tight deadlines
- Communication and collaboration skills
- Cultural fit and alignment with CookUnity's mission and values
Application Tips:
- Highlight relevant experience and achievements in content development, creative strategy, and leading social-first campaigns
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
- Prepare a portfolio showcasing your video storytelling skills and creative direction, including examples of your work that align with CookUnity's brand and mission
- Research CookUnity's company culture and values to demonstrate your understanding of and alignment with the company's mission
ATS Keywords: Video Storytelling, Content Development, Creative Strategy, Project Management, Social Media, Data Analysis, Collaboration, Creative Direction, Editing, Content Marketing, Culinary Expertise, Brand Consistency, Performance Optimization, Content Creation, Production Management, Communication
ASSUMPTION: CookUnity's interview process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on video storytelling skills and creative direction.
🛠️ Tools & Technologies
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Social media platforms (e.g., Instagram, Facebook, Twitter)
- Content marketing platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Brand Content Manager will be expected to be proficient in relevant creative software for photo and video editing, social scheduling, and social data monitoring and analytics.
👔 Cultural Fit Considerations
Company Values:
- Empower Chefs to Nourish the World
- Craft Every Meal with Love
- Deliver Joy Through Food
Work Style:
- Collaborative and dynamic
- Fast-paced and innovative
- Focused on delivering high-quality, creative content
Self-Assessment Questions:
- Do you share CookUnity's passion for empowering chefs and nourishing the world through great food?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
- Do you thrive in a collaborative setting and enjoy working with diverse teams to achieve common goals?
ASSUMPTION: CookUnity values candidates who are passionate about their mission, proactive in their approach, and eager to collaborate with diverse teams to deliver high-quality, creative content.
⚠️ Potential Challenges
- The fast-paced nature of the role may require working overtime to meet project deadlines
- The Brand Content Manager must be comfortable working with various teams and managing multiple projects simultaneously
- The role may require occasional travel to capture timely, relevant content live and in real-life settings
- The Brand Content Manager must be detail-oriented and obsessed with delivering next-level digital experiences
ASSUMPTION: The Brand Content Manager must be prepared to manage multiple complex projects, work effectively with various teams, and meet tight deadlines in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Brand Content Manager will focus primarily on video content creation and management, with a strong emphasis on social media and digital customer experience
- This role requires a unique blend of creative and strategic thinking, with a strong focus on video storytelling and performance optimization
- Career progression in this role may lead to opportunities in brand management, content strategy, or creative direction within the company
ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, with a strong focus on video content creation and management.
📝 Sample Projects
- Developing a series of social media videos showcasing CookUnity's diverse collective of all-star chefs and their signature dishes
- Creating a promotional video for a new product launch, highlighting the unique features and benefits of the offering
- Producing a behind-the-scenes documentary series that gives viewers an inside look at CookUnity's operations and the talented chefs behind the scenes
ASSUMPTION: The Brand Content Manager will have the opportunity to work on a wide range of projects, from social media campaigns to promotional videos and documentaries, showcasing their video storytelling skills and creative direction.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brand Marketing department?
- How does CookUnity support the growth and development of its employees, particularly in this role?
- What are the key priorities for the Brand Content Manager in the first 30, 60, and 90 days in the role?
- How does CookUnity measure the success and impact of its video content, and how will my performance be evaluated in this role?
- What opportunities are there for collaboration and knowledge-sharing with other departments, such as culinary and chefs?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
- Prepare a portfolio showcasing your video storytelling skills and creative direction, including examples of your work that align with CookUnity's brand and mission
- Research CookUnity's company culture and values to demonstrate your understanding of and alignment with the company's mission
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
