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Brand Content Specialist

Frontiers
Full-time
On-site
Madrid, Madrid, Spain
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Content Specialist

πŸ”Ή Company: Frontiers

πŸ”Ή Location: Madrid, Spain (with remote flexibility)

πŸ”Ή Job Type: Full-time, Hybrid

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: June 24, 2025

πŸ”Ή Experience Level: Mid-level (2-5 years)

πŸ”Ή Remote Status: Hybrid (Madrid office preferred)

πŸš€ Job Overview

Key aspects of this role include:

  • Creating engaging, brand-consistent content for various channels
  • Repurposing and adapting existing content for new audiences
  • Writing clear, persuasive copy for campaign assets and promotional materials
  • Developing video briefs and storyboards for creative execution
  • Managing content requests and ensuring timely responses

ASSUMPTION: This role requires a strong understanding of brand guidelines and the ability to apply them consistently across various formats.

πŸ“‹ Key Responsibilities

βœ… Create engaging, brand-consistent content for web, social media, email, video, and internal tools

βœ… Repackage and adapt existing content for new audiences, formats, and campaign goals

βœ… Write clear, persuasive copy for campaign assets, landing pages, taglines, and promotional materials

βœ… Develop video briefs and storyboards that guide creative execution and storytelling

βœ… Produce internal communication toolkits that support campaign rollouts and message consistency

βœ… Copyedit testimonials, success stories, and team-written content to align with brand standards

βœ… Manage incoming content requests via Jira, ensuring timely responses and stakeholder coordination

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple priorities effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field

Experience: Proven experience (2-5 years) in content marketing, copywriting, or digital communications

Required Skills:

  • Strong writing, editing, and storytelling skills with attention to tone and clarity
  • Comfortable working in a fast-paced, cross-functional environment with multiple priorities
  • Familiar with brand guidelines and confident in applying them across formats
  • Able to manage content workflows, prioritize requests, and deliver high-quality outputs independently
  • Experience creating content for digital platforms, including social and web
  • Understanding of basic video and campaign planning principles

Preferred Skills:

  • Knowledge of academic publishing and/or audiences

ASSUMPTION: Candidates with experience in the publishing industry or academic sector may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on industry standards for mid-level marketing roles in Madrid)

Benefits:

  • 4 additional wellbeing days in addition to existing annual leave allowance
  • Access to learning platforms and dedicated learning & development time
  • A range of wellbeing initiatives, including free online yoga classes and an employee assistance plan
  • Employees can dedicate three days each year to volunteer
  • Additional benefits depending on your location (e.g. pension plan and private medical care)

Working Hours: Full-time (37.5 hours/week), with flexible working hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Research Services, specifically academic publishing

Company Size: 1,001-5,000 employees (global), with a collaborative team culture

Founded: 2007, with a mission to make all science open and accelerate collaboration and discovery

Company Description:

  • Frontiers is a leading research publisher, providing scientists with a rigorous and efficient publishing experience
  • Their role is to empower society by accelerating collaboration and discovery in academic research
  • Frontiers uses custom-built technology, artificial intelligence, and collaborative peer review to publish high-quality, high-impact research

Company Specialties:

  • Life Sciences
  • Health & Medicine
  • Technology & Engineering
  • Physical Sciences
  • Social Sciences
  • Digital Humanities

Company Website: http://www.frontiersin.org

ASSUMPTION: Frontiers is a global company with a strong focus on open science and collaboration, which may impact the company culture and work environment.

πŸ“Š Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Brand Manager and works closely with colleagues in Digital Marketing, Design, and Internal Communications

Work Arrangement: Hybrid, with a preference for working from the Madrid office and flexibility for remote work

Growth Opportunities:

  • Potential career progression into senior content roles or management positions
  • Opportunities to work on diverse projects and campaigns across various channels
  • Access to learning and development resources to enhance skills and knowledge

ASSUMPTION: This role offers opportunities for professional growth and development within the company's global organization.

🌍 Location & Work Environment

Office Type: Hybrid, with an office hub in Madrid and remote work flexibility

Office Location(s): Avenue du Tribunal-FΓ©dΓ©ral 34, Lausanne, Vaud 1005, CH (global headquarters), with a preference for working from the Madrid office

Geographic Context:

  • Madrid is a vibrant, multicultural city with a strong economy and a growing tech industry
  • The city offers a high quality of life, with numerous cultural attractions, restaurants, and outdoor activities
  • Madrid is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time, with flexible working hours and the option to work remotely

ASSUMPTION: The hybrid work arrangement allows for a good balance between collaboration and remote work, catering to different work preferences.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR team
  • In-depth interview with the hiring manager and/or team members
  • Final interview with the Brand Manager or another senior team member

Key Assessment Areas:

  • Writing and editing skills
  • Understanding of brand guidelines and storytelling
  • Ability to manage content workflows and prioritize requests
  • Cultural fit and alignment with Frontiers' values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Provide examples of your writing and editing work, demonstrating your ability to create engaging, brand-consistent content
  • Demonstrate your understanding of Frontiers' mission and values in your application materials

ATS Keywords: Content marketing, copywriting, digital communications, brand guidelines, content workflows, digital platforms, social media, video planning, collaboration, feedback, teamwork, academic publishing knowledge

ASSUMPTION: Frontiers uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help ensure that your application is seen by the hiring team.

πŸ› οΈ Tools & Technologies

  • Jira (for managing content requests)
  • Microsoft Office Suite (for document creation and editing)
  • Adobe Creative Suite (for video and design work)
  • Content management systems (CMS) and social media platforms

ASSUMPTION: Familiarity with these tools is not required, but candidates with experience using them may have an advantage in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Open Science
  • Collaboration
  • Excellence
  • Integrity
  • Innovation

Work Style:

  • Collaborative and solution-oriented
  • Positive and receptive to feedback
  • Adaptable and comfortable working in a fast-paced environment

Self-Assessment Questions:

  • Do you align with Frontiers' values, particularly open science and collaboration?
  • Are you comfortable working in a fast-paced, cross-functional environment with multiple priorities?
  • Do you have a positive, solution-oriented approach to feedback and teamwork?

ASSUMPTION: Frontiers values a diverse and inclusive work environment, so candidates from all backgrounds are encouraged to apply.

⚠️ Potential Challenges

  • Managing multiple content requests and priorities effectively
  • Adapting to a fast-paced, dynamic work environment
  • Working with stakeholders across various teams and time zones
  • Balancing remote work and in-office collaboration

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a collaborative mindset.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Content Marketing Specialist or Digital Content Creator, but with a focus on brand consistency and strategic alignment
  • In the academic publishing industry, this role may require a deeper understanding of academic audiences and content
  • Career progression may include senior content roles or management positions within the company's global organization

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries or companies.

πŸ“ Sample Projects

  • Creating a social media campaign to promote a new research article
  • Developing a video storyboard to explain a complex scientific concept to a general audience
  • Repurposing an existing blog post for a different audience or channel

ASSUMPTION: These sample projects demonstrate the range of content creation and adaptation tasks required in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within it?
  • How does Frontiers support the professional development of its employees?
  • What are the key priorities for this role in the first 30 days?
  • How does Frontiers approach work-life balance, particularly for hybrid roles?
  • What are the most rewarding aspects of working at Frontiers, according to current employees?

ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the apply button on this page
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Provide examples of your writing and editing work, demonstrating your ability to create engaging, brand-consistent content
  • Prepare for your interview by researching Frontiers' mission, values, and company culture
  • Follow up with the hiring team one week after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.