Brand Coordinator

📌 Core Information

🔹 Job Title: Brand Coordinator

🔹 Company: Apparel Group

🔹 Location: United Arab Emirates

🔹 Job Type: Full time

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overall brand development and implementation for maximized sales and profit
• Strategizing for brand penetration and positioning within the region
• Executing marketing and promotional activities
• Managing media plans and artworks

ASSUMPTION: This role requires a balance of creative and strategic thinking, as well as strong organizational skills to manage multiple projects and deadlines.

📋 Key Responsibilities

✅ Interface and execute all marketing/promotional activities between respective principals and brand managers/operations managers and VMs

✅ Take care of executions of all brand promotional activities under the supervision of Apparel’s Marketing Team and respective brand managers

✅ Liaise and execute seasonal changes with vendors, principals, internal marketing and brand managers

✅ Work on media plans and artworks well in time and ensure deadlines are achieved for respective brands

✅ Visit all brand outlets on continuous intervals and ensure visual standards are being implemented including store windows

✅ Assist respective brand managers or internal marketing team on logistics side during events and promotion

✅ Share all information related to the business with respective line managers when required

✅ Work and plan annual marketing budgets along-with respective brand managers

✅ Responsible for in store media i.e. music and videos

ASSUMPTION: This role involves a high level of coordination and communication with various stakeholders, both internal and external to the organization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Fashion Merchandising, or a related field

Experience: 2-5 years of experience in brand management, marketing, or a related role

Required Skills:

• Strong organizational skills
• Excellent communication and interpersonal skills
• Proven ability to work under deadlines
• Proficiency in Microsoft Office Suite
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator)

Preferred Skills:

• Fluency in Arabic
• Experience in the retail industry
• Knowledge of the GCC market

ASSUMPTION: While not explicitly stated, proficiency in Arabic may be beneficial for this role due to the regional focus.

💰 Compensation & Benefits

Salary Range: AED 15,000 - 25,000 per month (Estimated based on industry standards for the role and experience level)

Benefits:

• Health insurance
• Retirement plan
• Discounts on Apparel Group brands

Working Hours: Full-time, 40 hours per week. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Apparel Group is part of the retail and hospitality industry, with a focus on value fashion retailing.

Company Size: Apparel Group has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and development.

Founded: Apparel Group was founded in 2012, making it a relatively young company with a strong focus on innovation and expansion.

Company Description:

• Apparel Group is the leading retail and hospitality conglomerate in the GCC and India
• It operates over 135 stores across the Middle East and India, offering latest fashion at affordable prices
• Apparel Group retails its own label of apparel for men, women, and children along with footwear, accessories, cosmetics, and household products

Company Specialties:

• Value fashion retailing
• Brand management
• Marketing and promotions
• E-commerce

Company Website: http://www.randbfashion.com

ASSUMPTION: Apparel Group's focus on value fashion retailing and expansion into new markets presents opportunities for growth and career development within the company.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and operational execution.

Reporting Structure: The Brand Coordinator reports directly to the respective brand managers and works closely with the Apparel Group marketing team.

Work Arrangement: This role is on-site, with occasional remote work possible for specific tasks or projects.

Growth Opportunities:

• Advancement to a senior brand management role
• Expansion into other brands or product categories within the Apparel Group portfolio
• Potential opportunities in the company's e-commerce or hospitality divisions

ASSUMPTION: With Apparel Group's focus on expansion and innovation, there are strong opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Apparel Group's offices are modern and professional, with a collaborative work environment.

Office Location(s): United Arab Emirates (specific locations not provided)

Geographic Context:

• The United Arab Emirates offers a multicultural work environment with a high standard of living
• The retail industry in the UAE is dynamic and competitive, with a strong focus on customer experience and innovation
• The GCC market presents opportunities for regional expansion and brand growth

Work Schedule: Full-time, with occasional overtime required to meet project deadlines. Flexible working hours may be available based on team and project needs.

ASSUMPTION: The United Arab Emirates offers a vibrant and dynamic work environment, with a strong focus on innovation and customer experience in the retail industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager and/or team members
• Final interview with senior leadership

Key Assessment Areas:

• Problem-solving skills
• Creativity and innovation
• Communication and interpersonal skills
• Adaptability and flexibility

Application Tips:

• Highlight relevant experience and skills in your resume, with a focus on brand management, marketing, and promotional activities
• Tailor your cover letter to demonstrate your understanding of the GCC market and Apparel Group's value proposition
• Prepare examples of successful brand campaigns or promotional activities you've managed in the past

ATS Keywords: Brand Development, Marketing, Promotional Activities, Media Plans, Visual Standards, Ecommerce, Logistics, Budget Planning, Photo Shoots, In Store Media, ATL Activities, BTL Activities, Vendor Liaison, Event Coordination, Advertising Archive, Market Positioning

ASSUMPTION: Apparel Group's application process is likely to be competitive, with a strong focus on assessing candidates' problem-solving skills, creativity, and communication abilities.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Adobe Creative Suite (Photoshop, Illustrator)
• Project management tools (e.g., Asana, Trello)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: While not explicitly stated, proficiency in project management and social media management tools may be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Collaboration
• Integrity

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on execution

Self-Assessment Questions:

• How do you approach balancing creativity and strategic thinking in your work?
• Can you provide an example of a time when you successfully managed multiple projects and deadlines?
• How do you ensure that your work aligns with the company's values and goals?

ASSUMPTION: Apparel Group's focus on innovation, collaboration, and customer-centricity suggests that candidates who are creative, team-oriented, and customer-focused will be a strong fit for the company.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced and dynamic work environment
• Working with diverse stakeholders, both internal and external to the organization
• Navigating the competitive retail industry in the GCC market

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development in the role.

📈 Similar Roles Comparison

• This role is similar to a Brand Manager position, but with a stronger focus on execution and coordination of promotional activities
• In comparison to a Marketing Manager role, this position has a more narrow focus on brand-specific marketing and promotions
• Career progression from this role could lead to senior brand management or marketing leadership positions within Apparel Group

ASSUMPTION: While this role is similar to other brand and marketing management positions, its focus on execution and coordination of promotional activities sets it apart.

📝 Sample Projects

• Developing and executing a seasonal marketing campaign for a specific brand
• Managing vendor relationships and coordinating in-store promotions
• Creating and maintaining a media library for a brand, including advertisements, events, and other marketing collateral

ASSUMPTION: These sample projects provide a sense of the day-to-day responsibilities and tasks associated with this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall brand strategy for the company?
• What are the key priorities for this role in the first 90 days?
• How does the company support the growth and development of its employees?
• What is the company's approach to innovation and staying competitive in the GCC market?
• How does the company measure the success of its brand marketing and promotional activities?

ASSUMPTION: These questions will help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills in brand management, marketing, and promotional activities
• Write a cover letter that demonstrates your understanding of the GCC market and Apparel Group's value proposition
• Prepare examples of successful brand campaigns or promotional activities you've managed in the past
• Follow up with the hiring manager or HR representative two weeks after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.