Brand Coordinator

📌 Core Information

🔹 Job Title: Brand Coordinator

🔹 Company: Ameriprise Financial Services, LLC

🔹 Location: United States

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Enhancing brand integration and advocacy focused on advisors.
• Assisting with advisor submission reviews and providing consultation.
• Supporting co-branding and stationery programs to ensure brand consistency.
• Managing branded material availability and ensuring alignment with Ameriprise guidelines.

ASSUMPTION: The role requires a dynamic approach to brand management involving training, consultation, and direct interaction with various stakeholders to maintain brand standards.

📋 Key Responsibilities

✅ Support advisor-focused branding initiatives, ensuring compliance with brand guidelines.

✅ Manage the co-branding program, including logo reviews and business policy documentation.

✅ Maintain and manage brand-related content and materials on AdvisorCompass and eCatalog.

✅ Respond to advisor and corporate partner queries, offering expert branding advice and solutions.

✅ Conduct independent brand reviews for consistency and accuracy in visual and messaging guidelines.

✅ Track and report on advisor metrics related to branding activities.

✅ Provide backup for corporate branding reviews and approvals.

✅ Support leadership in fostering a strong brand culture and stewardship.

ASSUMPTION: This position requires strong communication skills and the ability to provide expert branding consultations while managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent experience required.

Experience: 1-3 years of brand and/or marketing experience.

Required Skills:

• Strong written and verbal communication skills.
• Project management, design, proofreading, and editing skills.
• Ability to work in cross-functional teams and manage relationships effectively.

Preferred Skills:

• Experience in marketing communications in the financial services industry.
• Advertising or promotions experience on the client or agency side.

ASSUMPTION: The role demands a mix of educational qualifications and hands-on brand or marketing experience to be effective.

💰 Compensation & Benefits

Salary Range: Estimated base salary of $57,100 - $77,100/year, with potential bonuses and incentives.

Benefits:

• Comprehensive health, dental, and life insurance coverage.
• Vacation and sick time allowance.
• 401(k) retirement plan.

Working Hours: 40 hours per week, standard business hours.

ASSUMPTION: The compensation package is competitive and likely includes performance-based incentives consistent with industry standards.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, a sector known for offering substantial career opportunities in diverse functional areas.

Company Size: 17,448 employees globally, indicating resources and network for professional growth.

Founded: 1894, demonstrating a longstanding presence and stability in the financial services market.

Company Description:

• Leaders in financial planning and investment services.
• More than $1 trillion in assets under management.
• Operates in over 20 countries.

Company Specialties:

• Financial Planning
• Investment Services
• Insurance Solutions

Company Website: www.ameriprise.com

ASSUMPTION: The company's global reach and diversified services offer a robust platform for a career in brand management.

📊 Role Analysis

Career Level: Entry to mid-level, typically suitable for individuals looking to grow in brand management roles.

Reporting Structure: Likely reports to a senior member of the brand management team or department head.

Work Arrangement: On-site with collaboration across various company departments.

Growth Opportunities:

• Possibility to advance into higher brand management roles.
• Opportunities to gain cross-functional experience.
• Exposure to strategic branding initiatives at a large financial institution.

ASSUMPTION: This role offers a pathway for growth within the company's brand management hierarchy, with significant learning opportunities.

🌍 Location & Work Environment

Office Type: Corporate office setting, fostering professional development and networking.

Office Location(s): Multiple locations available within the United States, ensuring potential for relocation or travel.

Geographic Context:

• Presence in bustling financial hubs providing professional engagement opportunities.
• Situated in regions with rich cultural and economic environments.
• Networks with advisor offices spread across all 50 states.

Work Schedule: Primarily weekday business hours, providing work-life balance.

ASSUMPTION: The work environment is designed to align with professional and organizational branding objectives, enabling face-to-face interactions and collaborations.

💼 Interview & Application Insights

Typical Process:

• Initial application review and assessment.
• First-round interviews with HR and department team.
• Technical and skills assessment stage.

Key Assessment Areas:

• Branding and marketing knowledge.
• Interpersonal and communication skills.
• Analytical and problem-solving abilities.

Application Tips:

• Highlight relevant branding experience in the financial services sector.
• Prepare examples of past successful branding initiatives.
• Demonstrate adaptability and team collaboration skills.

ATS Keywords: Brand Management, Marketing, Communication, Financial Services, Relationship Management

ASSUMPTION: The application process is straightforward but will emphasize a candidate's analytical skills, industry knowledge, and communication prowess.

🛠️ Tools & Technologies

• CRM software and marketing automation platforms.
• Design tools such as Adobe Creative Suite.
• Internal content management systems for brand materials.

ASSUMPTION: Familiarity with industry-standard branding tools and technologies will enhance the candidate's ability to perform effectively.

👔 Cultural Fit Considerations

Company Values:

• Client-centric approach focused on providing superior service.
• Commitment to operational excellence and innovation.
• Dedication to integrity and ethical practices.

Work Style:

• Collaborative and team-based approach.
• Emphasis on proactive problem-solving.
• Results-driven and goal-oriented environment.

Self-Assessment Questions:

• How have you handled brand inconsistencies in previous roles?
• What strategies do you use to keep team members aligned with branding guidelines?
• Can you describe a time you successfully balanced multiple branding initiatives?

ASSUMPTION: Success in this role will require alignment with Ameriprise's ethical and client-centered values, and the ability to foster teamwork.

⚠️ Potential Challenges

• Maintaining brand consistency across multiple platforms and offices.
• Navigating complex stakeholder relationships.
• Balancing short-term goals with long-term branding objectives.
• Adapting to evolving market trends and branding technologies.

ASSUMPTION: The role demands resilience and the ability to adapt swiftly to changing branding guidelines and technologies.

📈 Similar Roles Comparison

• Compared to similar roles, this position emphasizes financial services sector experience.
• Greater focus on advisor-facing branding projects and consultation.
• Higher involvement in strategic planning and integration across business lines.

ASSUMPTION: This role offers a unique blend of strategic brand management and operational oversight, different from traditional marketing roles.

📝 Sample Projects

• Design and launch of a co-branded advisor stationery program.
• Development of an advisor branding training module.
• Implementation of a brand consistency audit across corporate materials.

ASSUMPTION: Sample project experiences involving direct branding application will be valuable in evaluating candidate fit for this role.

❓ Key Questions to Ask During Interview

• What are the current challenges faced by the brand management team?
• How does the company prioritize branding initiatives?
• Can you describe the team's culture and work style?
• How does Ameriprise support professional growth for brand managers?
• What are the expectations for brand integration across different business lines?

ASSUMPTION: These questions aim to provide insights into the role's strategic importance and the company's future branding direction.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant branding and marketing experience.
• Prepare to discuss your past branding projects and outcomes.
• Practice responses to common branding challenges and solutions.
• Research Ameriprise Financial's brand values and mission.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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