📌 Core Information
🔹 Job Title: Brand Copywriter
🔹 Company: Carta
🔹 Location: London, UK
🔹 Job Type: Full-time, Hybrid (2-3 days in the office)
🔹 Category: Marketing & Creative
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Investigating complex subject matter and transforming it into engaging storytelling for niche audience subsets
- Writing branded communications across various marketing channels, including ads, emails, events collateral, landing pages, video scripts, product marketing materials, in-product education, and more
- Developing robust messaging toolkits and frameworks to enable internal teams to scale tonally-consistent messaging across campaigns, sales materials, events, social media, and more
- Collaborating and building relationships with creatives and cross-functional partners across the business in pursuit of work
- Working with the Product Marketing team and Audience Managers on integrated campaigns and growth initiatives
- Prioritizing work and communicating priorities to all stakeholders, including senior management
- Serving as a subject matter expert, effectively presenting and communicating work to stakeholders across all levels of the organization
ASSUMPTION: This role requires a high level of creativity, curiosity, and the ability to work well in a small, distributed team. The ideal candidate will have a strong portfolio demonstrating their skills and a passion for creative marketing.
📋 Key Responsibilities
✅ Investigate complex subject matter and transform it into exciting storytelling that’s culturally sharp, audience-resonant, and conveys product value clearly
✅ Write branded communications that live throughout the marketing funnel, including ads, emails, events collateral, landing pages, video scripts, product marketing materials, in-product education, and more
✅ Develop robust messaging toolkits and frameworks that enable internal teams across the business to scale tonally-consistent messaging across campaigns, sales materials, events, social media, and more
✅ Collaborate and build relationships with creatives and cross-functional partners across the business in pursuit of work
✅ Work with the Product Marketing team and Audience Managers on integrated campaigns and growth initiatives, serving as a key part of the cross-functional content process
✅ Prioritize work and communicate priorities to all stakeholders, including senior management
✅ Serve as not just a copywriter but a subject matter expert, effectively presenting and communicating work to stakeholders across all levels of the organization
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the needs of the business and the team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field (or equivalent experience)
Experience: 7+ years of experience at a creative agency or creative studio client-side, creating cut-through work for known brands (some B2B experience preferred) across media
Required Skills:
- Proven ability to create compelling copy for various marketing channels
- Strong conceptual, big-idea thinking, with a knack for witty headlines and long-form prose
- Unfazed by complexity and endlessly curious, with a love for turning highly complicated briefs into effortless, engaging stories
- Proactive “doer” mentality, with the initiative to hunt for the information needed to deliver
- Ability to passionately and persuasively articulate ideas to peers and senior executives
- Natural team player, with the ability to listen deeply, participate keenly, and speak up when necessary
- Passion for creative marketing and finding innovative ways for brands to engage
- Ability to thrive in a self-starting, small, and highly distributed team
- Big ideas, but not a big ego
Preferred Skills:
- Experience working in the private capital or software development industries
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the location of the office.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per year (Based on industry standards for a Senior Copywriter role in London)
Benefits:
- Competitive benefits package, including health insurance, retirement plans, and paid time off
- Flexible work arrangements, with the option to work remotely 2-3 days per week
- Opportunities for professional development and growth
- Dynamic and collaborative work environment
Working Hours: Full-time, with core hours of 9:00 AM - 5:00 PM GMT (with flexibility for the right candidate)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Copywriter role in London. The actual salary may vary depending on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on private capital markets
Company Size: Medium-sized company with 1,001-5,000 employees, providing ample opportunities for growth and collaboration
Founded: 2012, with a history of steady growth and expansion into new markets
Company Description:
- Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity, and private credit
- Carta’s fund administration platform supports nearly 7,000 funds and SPVs, representing $150B in assets under administration in venture capital and private equity
- Trusted by more than 40,000 companies, Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more
Company Specialties:
- Cap Table Management
- Equity Management
- 409A Valuations
- FAS123R/ASC 718 Reports
- Private Markets
- Public Markets
- Founders
- Compensation
- Stock Option Exercising
- Tender offers
Company Website: https://www.carta.com
ASSUMPTION: Carta is a well-established company with a strong reputation in the private capital markets industry. They offer a dynamic and collaborative work environment with opportunities for professional growth and development.
📊 Role Analysis
Career Level: Senior-level role with the opportunity to shape and refine the copywriting strategy for the brand
Reporting Structure: This role reports directly to the Head of Brand
Work Arrangement: Hybrid work arrangement, with the option to work remotely 2-3 days per week
Growth Opportunities:
- Potential to grow into a leadership role within the brand team, as the company continues to expand
- Opportunities to work on high-impact projects and campaigns that drive business results
- Chance to collaborate with cross-functional teams and gain exposure to various aspects of the business
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on the brand and the business.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): 186 Shoreditch High Street, London, England E1 6HU, GB
Geographic Context:
- London is a vibrant, multicultural city with a thriving creative industry
- The Shoreditch neighborhood is known for its trendy restaurants, bars, and art galleries
- Carta’s office is conveniently located near public transportation, making it easily accessible from various parts of the city
Work Schedule: Full-time, with core hours of 9:00 AM - 5:00 PM GMT (with flexibility for the right candidate)
ASSUMPTION: The location and work environment at Carta provide a stimulating and inspiring setting for creative work, with easy access to cultural attractions and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Talent Team
- Portfolio review and creative brief with the Brand Team
- Final interview with the Head of Brand and a member of the leadership team
Key Assessment Areas:
- Creativity and strategic thinking
- Ability to articulate ideas and tell stories
- Portfolio quality and relevance
- Cultural fit and alignment with Carta’s values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a link to your portfolio or attach samples of your work
- Be prepared to discuss your creative process and how you approach complex briefs
- Research Carta and the private capital markets industry to demonstrate your understanding and enthusiasm for the role
ATS Keywords: Copywriter, Brand, Storytelling, Marketing, Creative, B2B, Private Capital, Software Development, London
ASSUMPTION: The interview process at Carta is designed to assess your creative skills, strategic thinking, and cultural fit. Being prepared and demonstrating your understanding of the role and the industry will help you make a strong impression.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Project management tools (Asana, Trello, Jira)
- Content management systems (CMS)
- Marketing automation tools (HubSpot, Marketo, Pardot)
ASSUMPTION: The tools and technologies listed above are commonly used in marketing and creative roles. Proficiency in these tools is preferred but not always required, as training and support are typically provided.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Inclusive
- Curious
- Collaborative
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and data-informed
- Open and transparent communication
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively and taking feedback from various stakeholders?
- Do you have a data-driven approach to your work and decision-making?
- Are you passionate about creating compelling stories and engaging audiences?
ASSUMPTION: Carta values a diverse and inclusive work environment, with a strong emphasis on collaboration, curiosity, and customer-centricity. Candidates who align with these values and work styles will be a strong fit for the company.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities
- The private capital markets industry can be complex and fast-paced, requiring a strong understanding of the subject matter and the ability to adapt quickly to changes
- The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members
- The London office is located in a bustling, urban area, which may present challenges in terms of noise, crowds, and commuting
ASSUMPTION: While Carta offers a dynamic and engaging work environment, there may be challenges associated with the role, the industry, and the location that candidates should be aware of.
📈 Similar Roles Comparison
- Compared to other Senior Copywriter roles, this position offers a unique opportunity to work in the private capital markets industry and shape the brand strategy for a growing company
- In terms of industry-specific context, this role requires a strong understanding of the private capital markets and the ability to translate complex financial concepts into engaging, accessible storytelling
- Career path comparison: This role offers significant growth potential, with the opportunity to advance into a leadership role within the brand team or transition into a related field, such as product marketing or content strategy
ASSUMPTION: This role offers a unique opportunity to work in a growing industry and make a meaningful impact on the brand and the business. Candidates who are curious, creative, and strategic thinkers will thrive in this environment.
📝 Sample Projects
- Developing a comprehensive messaging framework for Carta’s suite of products, including fund administration, equity management, and valuation tools
- Creating engaging, audience-resonant content for Carta’s marketing campaigns, including email marketing, social media, and event collateral
- Writing compelling product marketing materials, including case studies, data sheets, and product launch announcements
ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of work the Senior Copywriter will be expected to perform. The actual projects may vary depending on the needs of the business and the priorities of the brand team.
❓ Key Questions to Ask During Interview
- Can you describe the brand team’s priorities for the next quarter, and how this role will contribute to those goals?
- How does the brand team collaborate with other departments, such as product marketing and sales, to ensure consistent messaging and brand alignment?
- What are the biggest challenges facing the brand team in the next 12 months, and how can this role help address them?
- How does Carta support the professional development and growth of its employees, particularly in creative and marketing roles?
- What is the company’s approach to work-life balance, and how does the hybrid work arrangement support that?
ASSUMPTION: Asking thoughtful, strategic questions during the interview process demonstrates your interest in the role and your understanding of the business. It also provides an opportunity to assess the company culture and ensure it aligns with your personal values and work style.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a link to your portfolio or attach samples of your work
- Prepare for your creative brief and portfolio review by selecting your best work and being ready to discuss your creative process
- Follow up with the talent team one week after your final interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
