Brand Customer Manager |WOCA

📌 Core Information

🔹 Job Title: Brand Customer Manager |WOCA

🔹 Company: MSD

🔹 Location: Paço de Arcos, Lisbon, Portugal

🔹 Job Type: Full-Time

🔹 Category: Pharmaceuticals

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing customer segmentation strategies for oncology brands, focusing on women’s cancers (breast and gynecological)
• Collaborating cross-functionally to maximize brand sales and achieve marketing objectives
• Forecasting sales and planning investments in an Agile environment
• Managing multichannel branded programs and content creation/adaptation
• Engaging with scientific leaders and attending scientific congresses

ASSUMPTION: This role requires a strong understanding of the pharmaceutical industry, particularly in oncology, and experience in brand management and marketing.

📋 Key Responsibilities

✅ Lead local Brand Committees to collect customer needs and segmentation data

✅ Develop local segmentation strategies based on input from various groups interacting with customers

✅ Forecast sales and plan investments while collaborating with cross-functional teams in an Agile methodology

✅ Implement marketing strategy and manage multichannel branded programs, including content creation/adaptation and management through multiple platforms

✅ Participate in field visits, regional sales rep meetings, and metrics tracking

✅ Develop Scientific Leaders plans, interact with Scientific Leaders, attend scientific congresses, and organize local speaker engagements

ASSUMPTION: This role involves a high degree of collaboration and project management, requiring strong communication and strategic thinking skills.

🎯 Required Qualifications

Education: University degree in Pharmaceutical Sciences, related Health Diploma, or Management

Experience: Minimum of 2 years in the Pharmaceutical or Biotech industry, with marketing and oncology experience

Required Skills:

• Excellent communication and presentation skills
• Strong understanding of marketing strategy, strategic thinking, and project management
• Ability to work collaboratively and manage multiple projects
• Proficiency in English (medium to high level)
• Preferred: Medical/pharmaceutical knowledge and a post-graduate title
• Preferred: Experience in oncology, particularly in Breast Cancer and Gynecological Cancers, and promotion experience in developing brand plans

Preferred Skills:

• Experience with Agile methodology
• Knowledge of the pharmaceutical industry and competitive landscape
• Ability to analyze data and draw insights

ASSUMPTION: Candidates with a strong academic background and relevant industry experience are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on industry standards for a mid-level marketing role in Portugal)

Benefits:

• Health insurance
• Retirement savings plan
• Employee assistance program
• Flexible work arrangements

Working Hours: Full-time, with a hybrid work arrangement (2-3 days in the office per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Pharmaceuticals, specifically focused on developing and marketing prescription medicines, vaccines, and other medical products

Company Size: 10,001+ employees (global), with a significant presence in Portugal

Founded: 1891 (as Merck & Co., Inc.)

Company Description:

• MSD is committed to ‘Inventing for Life’ and finding solutions and treatments for challenging healthcare needs
• The company’s Global Human Health (GHH) Division follows a “patient first, profits later” ideology
• MSD values diversity, inclusion, and collaboration in its workforce

Company Specialties:

• Pharmaceutical manufacturing
• Biopharmaceuticals
• Vaccines
• Consumer health

Company Website: www.msd.com

ASSUMPTION: MSD is a well-established pharmaceutical company with a strong global presence and a commitment to improving patient lives through innovative medicines and vaccines.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: Reports to the Sales & Marketing organization within the Marketing Planning group

Work Arrangement: Hybrid (2-3 days in the office per week, with the remaining days working remotely)

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the marketing organization
• Opportunities to work on different brands and therapy areas
• Chance to develop leadership and management skills

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing function at MSD.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Paço de Arcos, Lisbon, Portugal

Geographic Context:

• Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
• The city is known for its historic sites, including the Belém Tower and Jerónimos Monastery
• Lisbon offers a mild Mediterranean climate, with warm, dry summers and cool, rainy winters

Work Schedule: Full-time, with a hybrid work arrangement (2-3 days in the office per week)

ASSUMPTION: The Lisbon office provides a modern and collaborative work environment, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview or assessment, if applicable

Key Assessment Areas:

• Communication and presentation skills
• Marketing strategy and project management skills
• Industry knowledge and understanding of the pharmaceutical landscape
• Cultural fit and alignment with MSD’s values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your marketing strategies and projects to discuss during the interview
• Research MSD and the pharmaceutical industry to demonstrate your knowledge and enthusiasm

ATS Keywords: Brand Management, Customer Segmentation, Marketing Strategy, Oncology, Women’s Cancers, Breast Cancer, Gynecological Cancers, Agile Methodology, Pharmaceutical Industry

ASSUMPTION: The application process for this role is likely to be competitive, so it is essential to tailor your application materials and prepare thoroughly for the interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Excel, SQL, Tableau)
• Marketing automation and CRM platforms (e.g., Marketo, Salesforce)

ASSUMPTION: Familiarity with relevant marketing and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Inventing for Life
• Patients First, Profits Later
• Diversity & Inclusion
• Collaboration
• Integrity

Work Style:

• Collaborative and team-oriented
• Data-driven and strategic
• Adaptable and responsive to change
• Focused on delivering results and achieving objectives

Self-Assessment Questions:

• How have you demonstrated your commitment to patient-centric care in your previous roles?
• Can you provide an example of a time when you had to adapt your marketing strategy due to changes in the competitive landscape or customer needs?
• How do you approach working collaboratively with cross-functional teams to achieve shared goals?

ASSUMPTION: Success in this role requires a strong cultural fit with MSD’s values and a work style that aligns with the company’s collaborative and data-driven approach.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced, dynamic environment
• Developing and implementing segmentation strategies in a competitive market
• Working effectively with cross-functional teams and stakeholders
• Adapting to changes in the pharmaceutical landscape and regulatory environment

ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills.

📈 Similar Roles Comparison

• Compared to other Brand Manager roles, this position has a stronger focus on customer segmentation and a more significant emphasis on oncology brands
• In the pharmaceutical industry, this role is more specialized than general marketing or brand management positions, requiring a deeper understanding of the pharmaceutical landscape and oncology therapy areas
• Career progression in this role may involve moving into more senior marketing positions, taking on additional responsibilities, or transitioning into other functions within the pharmaceutical industry

ASSUMPTION: This role offers a unique opportunity to specialize in oncology brand management and develop expertise in customer segmentation strategies within the pharmaceutical industry.

📝 Sample Projects

• Developing and implementing a customer segmentation strategy for a new oncology brand launch
• Conducting market research and competitive analysis to inform marketing strategy and tactics
• Managing a multichannel branded program for an established oncology product, including content creation and adaptation
• Collaborating with scientific leaders to develop and execute speaker programs and congress attendance plans

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that a Brand Customer Manager might undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing Planning group and the Sales & Marketing organization?
• How does MSD support the professional development and growth of its marketing employees?
• What are the key priorities for this role in the first 90 days?
• How does MSD approach collaboration and information sharing across different functions and regions?
• What are the most rewarding aspects of working on oncology brands at MSD?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and helps you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your marketing strategies and projects to discuss during the interview
• Research MSD and the pharmaceutical industry to demonstrate your knowledge and enthusiasm
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.