📌 Core Information
🔹 Job Title: Brand Design Manager
🔹 Company: Gensler
🔹 Location: New York, NY, US
🔹 Job Type: Full-Time
🔹 Category: Architecture & Planning
🔹 Date Posted: 2025-04-16
🔹 Experience Level: 15+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading experiential design projects from master plans to buildings, spaces, exhibits, and products.
- Cultivating and maintaining positive client and team relationships to deliver strategic and design results.
- Managing multidisciplinary project teams and overseeing project work, including scopes, budgets, and work-plans.
- Collaborating in the strategic development of new business and assisting in proposal development.
- Working with varied clients to deliver experiential design solutions that enhance brand and business performance.
ASSUMPTION: This role requires a high level of experience and leadership in brand design and project management within a design consultancy setting.
📋 Key Responsibilities
✅ Facilitate great experiential, strategic, and design results by cultivating and maintaining positive client and team relationships.
✅ Overall project responsibility for client management and development, client satisfaction, quality control, and financial performance of projects.
✅ Lead relationships with clients, partners, and vendors.
✅ Manage multidisciplinary project team workload for multiple projects.
✅ Create and manage project scopes, budgets, and work-plans.
✅ Manage project financial performance and regularly update internal reporting.
✅ Assist in the development of proposals and collaborate in the strategic development of new business.
✅ Interact with internal/external team members, including designers & project managers from other practice areas, representatives from accounting and external vendors.
✅ Manage coordination between studios.
✅ Manage project staffing/hours.
ASSUMPTION: This role involves a high degree of client interaction and project management, requiring strong leadership, communication, and organizational skills.
🎯 Required Qualifications
Education: Bachelor’s degree or higher in a relevant discipline.
Experience: 15+ years’ experience in a design consultancy, architecture/interiors or related field, with 10+ years leading creative teams and overseeing project work.
Required Skills:
- Excellent verbal and written communication skills.
- Strong leadership, organization, communication, and relationship management skills.
- Proficient in Adobe Creative Suite, Microsoft Word and Excel.
- Knowledge of project management tools and methods.
- Organized and detail-oriented, able to manage multiple projects and deadlines.
- Comfortable in internal and external client facing situations.
- Ability to read architectural drawings.
Preferred Skills:
- Experience in organizing, writing and delivering proposals for project work.
ASSUMPTION: This role requires a high level of experience and expertise in brand design and project management, with a strong focus on client relationship management and team leadership.
💰 Compensation & Benefits
Salary Range: The base salary will be estimated between $130,000 - $150,000 plus bonuses and benefits, contingent on relevant experience.
Benefits:
- Medical
- Dental
- Vision
- Disability
- Wellness Programs
- Flex Spending
- Paid Holidays
- Paid Time Off
- 401k
- Profit Sharing
- Employee Stock Ownership
- Bonus Opportunities
- Tuition Reimbursement
Working Hours: Full-time, typically 40 hours per week.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Design Manager role with the given experience level and location. Benefits are comprehensive and include health, wellness, and financial benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Gensler is a global architecture, design, and planning firm with 57 locations across the Americas, Europe, Greater China, Asia Pacific, and the Middle East. They focus on creating a better world through the power of design.
Company Size: Gensler has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Gensler was founded in 1965 and has since grown into a global leader in its industry.
Company Description:
- Gensler is committed to creating a better world through the power of design.
- Their mission is to promote equity, resilience, and wellbeing for everyone through their design work.
- Their culture is people-first, centered on diversity empowerment, impact, community, respect, and growth.
Company Specialties:
- Architecture
- Brand Design
- Consulting
- Interior Design
- Planning + Urban Design
- Product Design
- Sustainability Consulting
- Digital Experience Design
- Hospitality
- and Workplace Design
Company Website: http://www.gensler.com
ASSUMPTION: Gensler's global presence and extensive experience in the industry make it an attractive option for experienced brand design professionals seeking a challenging and impactful role.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a high degree of experience and expertise in brand design and project management.
Reporting Structure: The Brand Design Manager reports directly to the Experiential Design Practice and works closely with clients, partners, and vendors.
Work Arrangement: This is an on-site role based in New York, NY, with potential for hybrid or remote work arrangements depending on project needs and client preferences.
Growth Opportunities:
- Potential to lead and mentor junior team members.
- Opportunities to work on diverse and high-profile projects across various industries.
- Possibility to advance to a leadership role within the Experiential Design Practice or other practice areas within Gensler.
ASSUMPTION: This role offers significant growth opportunities for experienced brand design professionals looking to advance their careers in a dynamic and global design firm.
🌍 Location & Work Environment
Office Type: Gensler's New York office is a collaborative and creative workspace designed to foster innovation and teamwork.
Office Location(s): 1700 Broadway, Suite 400, New York, NY 10019, US
Geographic Context:
- New York City is a major global hub for design, architecture, and culture.
- The office is conveniently located in the heart of Midtown Manhattan, close to public transportation and various amenities.
- The city offers a diverse range of cultural, recreational, and dining options.
Work Schedule: The work schedule is typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility based on project needs and client demands.
ASSUMPTION: The New York office provides a vibrant and stimulating work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission.
- Phone or video screening with the HR department.
- In-person or video interview with the hiring manager and/or team members.
- Final interview with the Experiential Design Practice leader.
- Background check and offer extension.
Key Assessment Areas:
- Design and project management skills.
- Client relationship management and communication skills.
- Leadership and team management abilities.
- Cultural fit and alignment with Gensler's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare a portfolio showcasing your brand design and project management work.
- Research Gensler's company culture and mission to demonstrate your alignment with their values.
- Be prepared to discuss your experience leading creative teams and managing project work.
- Follow up with the hiring manager after your interview to express your interest in the role.
ATS Keywords: Brand Design, Project Management, Client Relationship Management, Leadership, Team Management, Adobe Creative Suite, Microsoft Word, Microsoft Excel, Architecture, Interior Design, Design Consultancy
ASSUMPTION: The application process for this role is competitive, and applicants should be prepared to demonstrate their experience and skills in brand design and project management.
🛠️ Tools & Technologies
- Adobe Creative Suite
- Microsoft Word
- Microsoft Excel
- Project management tools and methods
ASSUMPTION: This role requires proficiency in industry-standard design and project management tools, with a focus on Adobe Creative Suite and Microsoft Office Suite.
👔 Cultural Fit Considerations
Company Values:
- Diversity Empowerment
- Impact
- Community
- Respect
- Growth
Work Style:
- Collaborative and team-oriented.
- Client-focused and results-driven.
- Innovative and creative.
- Adaptable and responsive to change.
Self-Assessment Questions:
- How do you embody Gensler's commitment to diversity empowerment in your work?
- Can you provide an example of a time when you drove significant impact through your brand design work?
- How do you balance the demands of multiple projects and clients while maintaining a high level of quality and efficiency?
- How do you foster a collaborative and inclusive work environment that promotes growth and development for your team members?
ASSUMPTION: Applicants should be prepared to demonstrate their alignment with Gensler's values and work style, with a strong focus on diversity empowerment, impact, and collaboration.
⚠️ Potential Challenges
- Managing multiple projects and clients simultaneously may require long hours and tight deadlines.
- The role may involve frequent travel to client sites and project locations.
- Gensler's competitive and fast-paced work environment may present challenges for those not accustomed to a high-pressure, dynamic work environment.
- The role may require working with diverse and sometimes demanding clients, requiring strong communication and relationship management skills.
ASSUMPTION: Applicants should be prepared to manage the demands of a fast-paced, dynamic work environment and demonstrate strong project management, communication, and leadership skills.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on brand design and experiential design, rather than traditional architectural or interior design services.
- Gensler's global presence and extensive experience in the industry set it apart from other design consultancies.
- Career progression in this role may lead to leadership positions within the Experiential Design Practice or other practice areas within Gensler, rather than focusing on technical expertise in a specific design discipline.
ASSUMPTION: This role offers unique opportunities for experienced brand design professionals seeking to advance their careers in a global design firm with a strong focus on experiential design.
📝 Sample Projects
- Leading the design and implementation of a comprehensive brand identity system for a global hospitality client, including logo design, brand guidelines, and application across various touchpoints.
- Managing a multidisciplinary team to deliver an immersive and innovative visitor experience for a cultural institution, including exhibition design, wayfinding, and interactive installations.
- Collaborating with a cross-functional team to develop and implement a strategic master plan for a mixed-use urban development, incorporating branding, placemaking, and experiential design elements to enhance the project's identity and appeal.
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the Brand Design Manager role at Gensler, requiring strong leadership, project management, and design skills.
❓ Key Questions to Ask During Interview
- Can you describe the typical project lifecycle for experiential design projects at Gensler?
- How does the Experiential Design Practice collaborate with other practice areas within Gensler?
- What opportunities are there for professional development and growth within this role and the Experiential Design Practice?
- How does Gensler support work-life balance for its employees, particularly in a role with potential for long hours and tight deadlines?
- Can you provide an example of a successful brand design project at Gensler, and how the team overcame any challenges they faced?
ASSUMPTION: Applicants should be prepared to ask insightful questions about the role, the team, and the company to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on brand design, project management, and leadership.
- Prepare a portfolio showcasing your brand design and project management work, with a focus on your experience leading creative teams and overseeing project work.
- Research Gensler's company culture and mission to demonstrate your alignment with their values and commitment to creating a better world through the power of design.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications and fit for the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
