📌 Core Information
🔹 Job Title: Brand Designer
🔹 Company: Cresta
🔹 Location: United States, Remote
🔹 Job Type: Full-Time
🔹 Category: Design
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Designing and refining marketing materials for various platforms
- Implementing and managing design standards
- Collaborating with a small team on multiple projects
- Continuously learning and improving design processes
ASSUMPTION: This role requires a strong understanding of marketing design and the ability to work independently and collaboratively.
📋 Key Responsibilities
✅ Design, build, and refine marketing materials for web, ads, events, presentations, and collateral
✅ Implement existing design standards and manage their implementation in outsourced works
✅ Help build new design standards that set Cresta above competitive noise
✅ Have a point of view and contribute thoughtfully to all creative efforts
✅ Stay organized and communicate effectively with creative partners and stakeholders
✅ Continuously trial new tools and services to elevate creative work or production efficiency
✅ Be a team player and support colleagues as needed
✅ Learn from results and use what you learn to improve future deliverables
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work well under pressure.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: At least 1 year of marketing design experience, ideally for a SaaS or B2B business
Required Skills:
- Excellent communication skills: Comfort presenting work and articulating design decisions
- Excellent organization skills and experience managing complex projects
- Proficiency in design production tools including Adobe Suite
- A portfolio of design work that demonstrates design excellence
- Experience marketing software or AI products
- Experience in software categories related to contact centers, customer experience, and virtual agents
- Web or interactive design expertise
- Agency experience relevant to marketing, such as advertising or brand development
Preferred Skills:
- Experience with design systems and style guides
- Familiarity with design thinking methodologies
ASSUMPTION: While not explicitly stated, experience with design systems and design thinking methodologies would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $125,000 + equity
Benefits:
- Medical, dental, and vision plans
- Flexible vacation time
- Paid parental leave
- Monthly gym and phone allowance
- Work from home office stipend
- Lunches and dinners included for in-office employees
Working Hours: Full-time, with flexible hours
ASSUMPTION: The salary range provided is based on industry standards for a Brand Designer role with 0-2 years of experience and is subject to change based on the candidate's qualifications and the company's discretion.
📌 Applicant Insights
🔍 Company Context
Industry: AI and Machine Learning
Company Size: Small (less than 50 employees)
Founded: 2021
Company Description:
- Cresta is on a mission to turn every customer conversation into a competitive advantage
- Born from the prestigious Stanford AI lab, Cresta's co-founder and chairman is Sebastian Thrun
- Led by CEO Ping Wu, the co-founder of Google Contact Center AI and Vertex AI platform
Company Specialties:
- AI-powered customer conversation platform
- Contact center automation and optimization
- AI-driven customer insights and behavioral best practices
Company Website: cresta.ai
ASSUMPTION: Cresta is a startup with a strong focus on innovation and growth, which may impact the work environment and culture.
📊 Role Analysis
Career Level: Entry-level to mid-level
Reporting Structure: Reports to the Creative Director
Work Arrangement: Remote OK, with flexible hours
Growth Opportunities:
- Potential to grow within the design team as the company expands
- Opportunity to work on a wide range of marketing materials and projects
- Chance to learn from and collaborate with experienced designers and industry experts
ASSUMPTION: As a small company, Cresta may offer more opportunities for growth and career advancement than larger organizations.
🌍 Location & Work Environment
Office Type: Remote, with no physical office
Office Location(s): United States
Geographic Context:
- Cresta is a remote-first company, allowing employees to work from anywhere in the United States
- The company is headquartered in the United States, with no mention of additional offices
- The company's remote work policy may impact the work environment and collaboration
Work Schedule: Full-time, with flexible hours
ASSUMPTION: The remote work environment may require strong self-motivation and time management skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Design challenge or test project
- Final interview with the Creative Director
Key Assessment Areas:
- Design skills and portfolio quality
- Communication and presentation skills
- Project management and organizational skills
- Cultural fit and alignment with Cresta's mission
Application Tips:
- Highlight relevant marketing design experience and projects in your resume
- Tailor your cover letter to demonstrate your understanding of Cresta's mission and values
- Prepare a strong design portfolio showcasing your best work and explaining your design process
- Be ready to discuss your design philosophy and approach to marketing materials
ATS Keywords: Marketing design, Adobe Suite, project management, design standards, creative feedback, web design, interactive design, agency experience, SaaS experience, B2B experience, customer experience, AI products, presentation skills
ASSUMPTION: Cresta may use an Applicant Tracking System (ATS) to screen and rank applications based on relevant keywords.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, etc.)
- Project management tools (e.g., Asana, Trello, Jira)
- Design collaboration tools (e.g., Figma, InVision, Zeplin)
- Design systems and style guides (e.g., ZeroHeight, Frontify)
ASSUMPTION: The required tools and technologies may change or evolve as the company grows and adapts.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Customer focus and empathy
Work Style:
- Remote and flexible work arrangements
- Strong self-motivation and time management skills
- Ability to work independently and collaboratively
Self-Assessment Questions:
- Do you thrive in a remote work environment with minimal supervision?
- Are you comfortable managing multiple projects and deadlines simultaneously?
- Do you enjoy learning from and collaborating with experienced designers and industry experts?
ASSUMPTION: Cresta values candidates who are self-motivated, organized, and able to work well in a remote environment.
⚠️ Potential Challenges
- Working remotely may require strong self-motivation and time management skills
- Managing multiple projects and deadlines may be challenging at times
- Cresta is a growing startup, which may result in changes to the role or company structure
- As a small company, there may be limited resources or support for certain tasks or projects
ASSUMPTION: These challenges are common to many remote and startup environments and can be mitigated with strong communication, organization, and adaptability.
📈 Similar Roles Comparison
- Brand Designer vs. Graphic Designer: Brand Designers focus more on establishing and maintaining a company's visual identity, while Graphic Designers may work on a wider range of projects
- AI and Machine Learning industry context: Cresta's focus on AI and Machine Learning may require candidates to have some understanding of these technologies and their applications
- Career path comparison: Brand Designers may progress to roles such as Senior Brand Designer, Design Manager, or Art Director, with potential opportunities in related fields such as UX/UI design or product design
ASSUMPTION: This role may be similar to other Brand Designer or Graphic Designer positions, but with a focus on marketing design and a strong emphasis on project management and collaboration.
📝 Sample Projects
- Redesigning Cresta's website to better reflect the company's brand and values
- Creating a comprehensive design system and style guide for Cresta's marketing materials
- Designing and implementing a consistent visual identity for Cresta's trade show booths and event materials
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be representative of the specific projects assigned to the Brand Designer.
❓ Key Questions to Ask During Interview
- Can you describe the design team's structure and how this role fits into it?
- How does Cresta approach design collaboration and feedback within the team?
- What are the most important qualities and skills for success in this role, according to the Creative Director?
- How does Cresta support the professional development and growth of its designers?
- What are the biggest challenges facing the design team in the next 6-12 months, and how can this role help address them?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing design experience and skills
- Prepare a strong design portfolio showcasing your best work and explaining your design process
- Be ready to discuss your design philosophy and approach to marketing materials
- Follow up with Cresta one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
