Brand Designer

📌 Core Information

🔹 Job Title: Brand Designer

🔹 Company: Kickbase GmbH

🔹 Location: Germany (Remote)

🔹 Job Type: Full-Time

🔹 Category: Design

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Germany)

🚀 Job Overview

Key aspects of this role include:

• Evolving the design system to maximize impact
• Conceptualizing, developing, and executing designs for all communication measures
• Implementing brand consistency across all deliverables
• Owning the creative process from idea to implementation
• Mentoring junior designers and collaborating with cross-functional teams

ASSUMPTION: This role requires a high level of creativity, independence, and strong communication skills to manage projects and collaborate effectively.

📋 Key Responsibilities

✅ Evolve our design system to maximize our impact

✅ Conceptualize, develop, and execute designs for all communication measures to promote the brand to the outside world

✅ Implement brand consistency across all deliverables

✅ Own the creative process, taking briefs from idea to implementation

✅ Actively communicate with teamlead, design team, and other departments

✅ Serve as a mentor to more junior designers by assisting with research and feedback

ASSUMPTION: This role involves a mix of independent work and collaboration, requiring strong project management skills and the ability to work well under deadlines.

🎯 Required Qualifications

Education: Bachelor of Arts in Communication Design or similar

Experience: 3-5 years of working experience in brand design

Required Skills:

• Proven ability to work independently and manage mid-sized projects from start to finish
• Demonstrable portfolio with state-of-the-art work examples
• Knowledge of brand design systems, brand identity, and typographic systems
• Great experience in Figma and Adobe CC programs
• Comfortable working with deadlines and managing multiple tasks
• Team player with a proactive mindset and a good dose of empathy
• Great communication skills – in German and English

Preferred Skills:

• An interest in football – or at least in the chaos around it
• Experience in the sports, gaming, or entertainment industries
• You live in or close to Düsseldorf
• Knowledge about material design, human interface guidelines, and basic animation
• Experience working with Asana and Notion

ASSUMPTION: While not explicitly stated, proficiency in German is likely required for this role due to the company's location and the need for strong communication skills in the local language.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on experience level and industry standards for brand designers in Germany)

Benefits:

• Company-funded pension plan
• Continuous training possibilities
• Additional vacation day on top of contractual holidays for each year with the company
• X-Mas-closing-week
• Team events
• Jobrad
• Wellpass
• Urban Sports Club

Working Hours: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for brand designers in Germany with 3-5 years of experience. Actual compensation may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Kickbase operates in the spectator sports industry, focusing on creating immersive football experiences for fans.

Company Size: Kickbase has 11-50 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and impact.

Founded: Kickbase was founded in 2013 and is headquartered in Munich, Germany.

Company Description:

• Kickbase is on a mission to revolutionize the way fans experience football
• The company offers two main products: Kickbase Manager and Kickbase Challenges
• Kickbase aims to provide a unique football experience by combining more leagues, features, and community engagement

Company Specialties:

• Football fan engagement
• Sports gaming
• Community building

Company Website: http://kickbase.com

ASSUMPTION: Kickbase's focus on football and fan engagement may appeal to applicants who are passionate about the sport and eager to contribute to innovative fan experiences.

📊 Role Analysis

Career Level: This role is suitable for a mid-level brand designer with 3-5 years of experience, looking to take ownership of projects and mentor junior designers.

Reporting Structure: The Brand Designer will report directly to the Design Team Lead and collaborate with various departments, including marketing and product.

Work Arrangement: This role is remote-friendly, with the option to work from home or use co-working spaces provided by the company.

Growth Opportunities:

• Mentoring junior designers and contributing to their professional growth
• Evolving the design system and implementing brand consistency across all deliverables
• Potential career advancement within the design team or the company

ASSUMPTION: As a mid-sized company, Kickbase offers opportunities for growth and impact, allowing the Brand Designer to make a significant contribution to the company's success.

🌍 Location & Work Environment

Office Type: Remote-friendly with co-working spaces available

Office Location(s): Munich, Germany

Geographic Context:

• Munich is the third-largest city in Germany and the capital of the state of Bavaria
• The city is known for its vibrant culture, rich history, and strong economy
• Munich is home to several major sports teams and events, including the annual Oktoberfest

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: While the role is remote-friendly, applicants should be prepared to work in Central European Time (CET) and be comfortable working with a team based in Munich, Germany.

💼 Interview & Application Insights

Typical Process:

• Online application and portfolio review
• Phone or video screening with the Design Team Lead
• On-site or virtual interview with the Design Team and other stakeholders
• Final decision and offer

Key Assessment Areas:

• Portfolio and work samples
• Design skills and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant work samples in your portfolio that demonstrate your ability to manage projects and mentor junior designers
• Tailor your resume and cover letter to emphasize your experience in brand design and relevant industry experience
• Prepare for behavioral and scenario-based interview questions that assess your problem-solving skills, communication abilities, and cultural fit

ATS Keywords: Brand Design, Visual Storytelling, Mentoring, Communication Design, Figma, Adobe CC, Brand Consistency, Project Management, Team Collaboration, Empathy, German, English

ASSUMPTION: Applicants should tailor their application materials to include relevant keywords and demonstrate their qualifications for the role, while also showcasing their personality and cultural fit.

🛠️ Tools & Technologies

• Figma
• Adobe Creative Cloud (Photoshop, Illustrator, etc.)
• Asana (for project management)
• Notion (for collaboration and documentation)

ASSUMPTION: Applicants should be proficient in the listed tools and technologies, with a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Passion for football and fan engagement
• Innovation and continuous improvement
• Collaboration and teamwork
• Empathy and user-centered design

Work Style:

• Proactive and independent
• Collaborative and team-oriented
• Adaptable and open to feedback
• Results-driven and focused on delivering high-quality work

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in brand design?
• Can you describe a time when you had to manage a project and mentor junior designers? What was the outcome?
• How do you approach working with cross-functional teams and stakeholders?

ASSUMPTION: Applicants should carefully consider their alignment with Kickbase's company values and work style, as well as their ability to thrive in a remote and collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working remotely and collaborating with a team based in a different time zone
• Adapting to a fast-paced and ever-changing work environment
• Balancing independent work with mentoring and collaboration

ASSUMPTION: Applicants should be prepared to address these potential challenges in their application and interview, demonstrating their ability to thrive in a dynamic and remote work environment.

📈 Similar Roles Comparison

• Unlike traditional brand design roles, this position requires a strong focus on football and fan engagement
• Applicants should consider their interest in and knowledge of the football industry and its unique challenges
• This role offers the opportunity to mentor junior designers and contribute to the growth and development of the design team

ASSUMPTION: Applicants should carefully consider the unique aspects of this role and how their skills and experiences align with the specific requirements and challenges of the position.

📝 Sample Projects

• Revising and expanding Kickbase's design system to accommodate new features and products
• Developing a comprehensive brand style guide and tone of voice guidelines
• Creating visually appealing and on-brand marketing materials, such as social media graphics, event posters, and email campaigns

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached them, demonstrating their ability to tackle the responsibilities outlined in the job description.

❓ Key Questions to Ask During Interview

• How does Kickbase support the professional growth and development of its designers?
• Can you describe the design team's structure and how it collaborates with other departments?
• How does Kickbase approach remote work and collaboration, particularly with team members in different time zones?
• What are the most significant challenges facing the design team in the next 6-12 months, and how can this role contribute to addressing them?
• How does Kickbase measure the success of its brand design efforts, and how will my performance be evaluated?

ASSUMPTION: Applicants should prepare thoughtful and insightful questions that demonstrate their interest in the role and their commitment to Kickbase's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in brand design, project management, and mentoring
• Prepare a portfolio showcasing your best work, with a focus on brand design projects and examples of your ability to manage projects and mentor junior designers
• Follow up with Kickbase within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.