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Brand Designer

Fastly
Full-time
On-site
San Francisco, California, United States
🎨 Brand & Creative Marketing
πŸ“Œ Core Information

- Job Title: Brand Designer
- Company: Fastly
- Location: San Francisco, CA
- Job Type: Hybrid (2-3 days/week in office)
- Category: Branding & Design
- Date Posted: May 7, 2025
- Experience Level: Mid-Senior Level (5+ years)
- Remote Status: Hybrid

πŸš€ Job Overview

Key aspects of this role include:

- Collaborating with a dynamic team to create compelling brand assets
- Working on diverse projects, from event assets to campaign materials
- Evolving and maintaining the brand's visual identity
- Staying current with design trends and best practices
- Managing multiple projects and ensuring timely delivery

ASSUMPTION: This role requires a strong portfolio showcasing brand projects and a proactive approach to problem-solving.

πŸ“‹ Key Responsibilities

- Design, shape, and execute marketing assets across diverse channels (events, in-person brand experiences, Fastly.com, digital assets, and presentations)
- Collaborate with internal teams to strategize and execute projects effectively
- Advocate for the brand's visual identity, ensuring consistency and alignment across all touchpoints
- Stay current with design best practices, emerging trends, and innovative techniques
- Actively participate in design critiques to foster a culture of continuous improvement
- Manage multiple projects simultaneously, ensuring timely delivery while maintaining high design standards

ASSUMPTION: This role may involve creating unique illustrations and icons, working on SaaS marketing, and producing motion graphics, depending on the candidate's skills.

🎯 Required Qualifications

- Education: Bachelor's degree in Graphic Design or a related field (or equivalent experience)
- Experience: A minimum of 5 years of professional design experience
- Required Skills:
- Strong understanding of design principles, typography, digital design, and layout composition
- Proficiency in Figma, with the ability to enhance existing design systems, create and edit vector graphics, and navigate component libraries
- Excellent communication skills, with the capability to present design concepts and ideas clearly and persuasively to stakeholders
- Preferred Skills:
- Experience in creating unique illustrations and icons
- Experience in SaaS marketing
- Skilled in creating motion graphics

ASSUMPTION: Candidates with experience in these preferred skills will have an advantage but are not strictly required.

πŸ’° Compensation & Benefits

- Salary Range: $114,200 to $137,040 per year (estimated, based on role, experience level, and location)
- Benefits:
- Medical, dental, and vision insurance
- Family planning and mental health support
- Life, disability, and accident insurance
- Flexible vacation policy and up to 18 days of accrued paid sick leave
- 401(k) with company match and Employee Stock Purchase Program
- 11 paid local holidays and 11 paid company wellness days
- Working Hours: Full-time (40 hours/week), with core business hours required

ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level Brand Designer role in San Francisco.

πŸ“Œ Applicant Insights

πŸ” Company Context

- Industry: Software Development
- Company Size: 501-1,000 employees
- Founded: 2011
- Company Description: Fastly helps people stay better connected with the things they love. Fastly’s edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers’ applications as close to their end-users as possible β€” at the edge of the Internet.
- Company Specialties: CDN, Web Performance, Video and Streaming, Cloud Security, Load Balancing, Cloud, edge cloud platform, and Edge computing

πŸ“Š Role Analysis

- Career Level: Mid-Senior Level
- Reporting Structure: This role reports directly to the Creative Director
- Work Arrangement: Hybrid (2-3 days/week in the San Francisco office)
- Growth Opportunities:
- Potential to grow within the design team as the company expands
- Opportunities to work on diverse projects and gain experience in various aspects of branding

🌍 Location & Work Environment

- Office Type: Hybrid (San Francisco office)
- Office Location(s): 475 Brannan Street, San Francisco, CA 94107, US
- Geographic Context: San Francisco, California, United States
- Work Schedule: Core business hours required, with flexibility for the rest of the week

πŸ’Ό Interview & Application Insights

- Typical Process:
1. Phone or video screen with the hiring manager
2. Design challenge or case study presentation
3. Final interview with the creative director and/or other team members
- Key Assessment Areas:
- Design skills and portfolio
- Problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with company values
- Application Tips:
- Tailor your resume and portfolio to highlight relevant skills and experiences
- Prepare a case study or design challenge presentation showcasing your problem-solving skills
- Research the company and be ready to discuss how your skills and experiences align with the role and company mission

πŸ› οΈ Tools & Technologies

- Figma (required)
- Adobe Creative Suite (preferred)
- Sketch or other design tools (as needed)

πŸ‘” Cultural Fit Considerations

- Company Values:
- Customer-centric
- Transparent and open
- Inclusive and diverse
- Passionate and curious
- Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and accountable
- Self-Assessment Questions:
- How do you stay current with design trends and best practices?
- Can you provide an example of a time when you advocated for a brand's visual identity?
- How do you handle feedback and incorporate it into your design process?

⚠️ Potential Challenges

- Managing multiple projects simultaneously and meeting tight deadlines
- Working in a fast-paced, dynamic environment with frequent changes and priorities
- Collaborating with various teams and stakeholders with differing design opinions and preferences

πŸ“ˆ Similar Roles Comparison

- Brand Designer vs. Graphic Designer: Brand Designer focuses more on maintaining brand consistency and evolving the brand's visual identity, while Graphic Designer may work on a broader range of design projects.
- Industry-specific context: Fastly operates in the tech industry, so candidates should be comfortable working in a fast-paced, dynamic environment and be familiar with tech industry design trends and best practices.
- Career path comparison: This role can lead to senior design roles within the company or related roles in other organizations.

πŸ“ Sample Projects

- Rebranding a product or service
- Creating event materials for a tech conference
- Designing a marketing campaign for a new product launch
- Evolving the brand's visual identity to reflect company growth and changes

❓ Key Questions to Ask During Interview

- Can you describe a typical day or week in this role?
- How does the design team collaborate with other departments, such as marketing and product?
- What are the biggest challenges facing the design team currently, and how can this role help address them?
- How does the company support the growth and development of its designers?
- What are the next steps for this role as the company continues to grow?

πŸ“Œ Next Steps for Applicants

To apply for this position:

- Submit your application through [this link](https://www.fastly.com/about/jobs/apply?gh_jid=6867765)
- Tailor your resume and portfolio to highlight relevant skills and experiences
- Prepare a case study or design challenge presentation showcasing your problem-solving skills
- Follow up with the hiring manager after submitting your application, expressing your interest in the role and asking about the next steps in the interview process
- Research the company and be ready to discuss how your skills and experiences align with the role and company mission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.