Brand Designer

📌 Core Information

🔹 Job Title: Brand Designer

🔹 Company: Warp

🔹 Location: New York, NY

🔹 Job Type: Full-Time

🔹 Category: Design

🔹 Date Posted: April 25, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site (New York, NY)

🚀 Job Overview

Key aspects of this role include:

• Defining and evolving Warp’s visual language across typography, color, iconography, and motion
• Creating marketing assets for web, social, email, and paid campaigns
• Designing sales decks, one-pagers, and event collateral that tell Warp’s story
• Collaborating with Product and Engineering teams to translate design into code
• Managing brand guidelines and external vendors

ASSUMPTION: This role requires a strong background in brand design for B2B or SaaS companies, with a focus on creating clean, simple, and seamless visuals that resonate with founders.

📋 Key Responsibilities

✅ Define and evolve Warp’s visual language across typography, color, iconography, and motion

✅ Build marketing assets for web, social, email, and paid campaigns

✅ Design sales decks, one-pagers, and event collateral that tell Warp’s story

✅ Turn complex payroll and compliance ideas into simple visuals and short-form videos

✅ Keep brand guidelines up to date in Figma and Notion for company-wide use

✅ Work with Product and Engineering to translate design into code

✅ Monitor design trends and pitch experiments that help Warp stand out

✅ Manage external illustrators, photographers, and vendors where needed

ASSUMPTION: This role requires a high level of ownership and the ability to work independently on tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Design or related field (or equivalent experience)

Experience: 3+ years of experience in design for B2B or SaaS companies

Required Skills:

• Mastery of type, color, layout, and storytelling
• Fluency in Figma and other creative design tools
• Strong verbal communication skills to explain design decisions
• Ability to quickly move from idea to polished asset on tight deadlines

Preferred Skills:

• Experience doing design at a high-growth startup
• Front-end design skills in TypeScript and ReactJS
• Familiarity with tools like Linear and Notion

ASSUMPTION: Candidates with a strong portfolio showcasing their design skills and experience working in a fast-paced environment will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience and industry standards for mid-senior level designers in New York, NY)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible PTO and company-wide holidays
• Commuter benefits
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with the expectation of working additional hours as needed to meet project deadlines

ASSUMPTION: Salary range is estimated based on industry standards for mid-senior level designers in New York, NY, with a focus on B2B and SaaS companies.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services (specifically, automated back-office platform for startups)

Company Size: Small (11-50 employees), which means a more intimate work environment with high ownership and impact on the company's growth

Founded: 2020, with a mission to modernize the command-line experience for developers and teams

Company Description:

• Warp is an automated back-office platform for startups, letting founders set up HR, payroll, and tax compliance for their team in just 10 minutes
• Uses AI Agents to automate state tax registrations and filings, monitoring for compliance across hundreds of tax jurisdictions
• Backed by top investors like Y Combinator, A-Star, Elad Gil, Drew Houston (CEO, Dropbox), Arash Ferdowsi (CTO, Dropbox), Balajis, Kyle Vogt (CEO, Cruise Automation), and SV Angel

Company Specialties:

• Automated back-office platform for startups
• AI-driven tax compliance and registration
• Modernizing the command-line experience for developers and teams

Company Website: warp.dev

ASSUMPTION: Warp is a growing startup with a strong focus on product development and a commitment to understanding its users deeply.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Design and works closely with the CEO

Work Arrangement: On-site, working 5 days in person at the company's office in SoHo, New York

Growth Opportunities:

• As one of the first brand hires, this role has the opportunity to build and scale Warp's visual identity as the company grows
• Potential to take on more responsibilities and grow into a leadership role as the design team expands
• Chance to work on a wide range of projects, from marketing assets to product design, and gain experience in various aspects of brand design

ASSUMPTION: This role offers significant growth potential as Warp continues to grow and expand its product offerings.

🌍 Location & Work Environment

Office Type: Beautiful office in SoHo, New York

Office Location(s): 740 Broadway, New York, NY 11373, US

Geographic Context:

• New York, NY is a vibrant and diverse city with a thriving tech industry
• The SoHo neighborhood is known for its art galleries, shopping, and dining options
• Warp's office is conveniently located near numerous public transportation options

Work Schedule: Full-time, with the expectation of working additional hours as needed to meet project deadlines

ASSUMPTION: Working on-site in New York, NY allows for better collaboration and communication with the team, as well as easier access to local resources and networking opportunities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• Design challenge or portfolio review to evaluate design skills and problem-solving abilities
• Final on-site or video interview with the Head of Design and/or CEO to discuss the role and company culture in more detail

Key Assessment Areas:

• Design skills and portfolio
• Communication skills and ability to explain design decisions
• Cultural fit and alignment with Warp's mission and values
• Problem-solving abilities and adaptability to tight deadlines

Application Tips:

• Tailor your resume and cover letter to highlight your relevant design experience and skills
• Include a link to your design portfolio, showcasing your best work and explaining your design process
• Prepare for the design challenge or portfolio review by selecting your strongest work and being ready to discuss your design choices
• Research Warp's mission, values, and products to demonstrate your enthusiasm for the role and company

ATS Keywords: Brand Design, Visual Identity, Typography, Color Theory, Layout, Storytelling, Marketing Assets, Sales Decks, Video Production, Collaboration, Project Management, Illustration, Photography, Figma, B2B, SaaS

ASSUMPTION: Warp's hiring process is designed to evaluate candidates' design skills, communication abilities, and cultural fit, with a focus on finding the best fit for the company's growing team.

🛠️ Tools & Technologies

• Figma (primary design tool)
• Other creative design tools (e.g., Adobe Creative Suite, Sketch)
• TypeScript and ReactJS (for front-end design, if applicable)
• Linear and Notion (for project management and collaboration)

ASSUMPTION: Proficiency in Figma and other creative design tools is essential for this role, while familiarity with front-end design tools and project management software is a plus.

👔 Cultural Fit Considerations

Company Values:

• High craftsmanship and attention to detail
• Giving it our best and obsessing over details
• Working alongside an incredibly driven and top-tier team

Work Style:

• High ownership and responsibility for projects
• Collaborative and communicative team environment
• Flexibility to work additional hours as needed to meet project deadlines

Self-Assessment Questions:

• Do you have a strong portfolio showcasing your brand design skills and experience working in a fast-paced environment?
• Are you comfortable working independently and taking ownership of projects?
• Do you thrive in a collaborative and communicative team environment?
• Are you able to work additional hours as needed to meet project deadlines?

ASSUMPTION: Warp values candidates who are highly skilled in brand design, able to work independently, and committed to giving their best in a collaborative team environment.

⚠️ Potential Challenges

• Working on tight deadlines and managing multiple projects simultaneously
• Balancing the need for simplicity and seamlessness in design with the complexity of payroll and compliance concepts
• Keeping up with design trends and continuously evolving Warp's visual language
• Managing external illustrators, photographers, and vendors

ASSUMPTION: These challenges are inherent to the role and require a strong, adaptable designer who can thrive in a fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional brand design roles, this position focuses specifically on the B2B SaaS industry and the unique needs of startup founders
• This role requires a strong understanding of both marketing and product design, with a focus on creating simple, clean, and seamless visuals that resonate with founders
• Career progression in this role could lead to a leadership position within Warp's design team as the company grows

ASSUMPTION: This role is unique in its focus on the B2B SaaS industry and the need to balance marketing and product design, offering a challenging and rewarding opportunity for the right candidate.

📝 Sample Projects

• Redesigning Warp's website to better showcase its products and services
• Creating a comprehensive brand style guide to ensure consistency across all marketing and product materials
• Designing a series of short-form videos explaining complex payroll and compliance concepts in a simple and engaging way

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks they might encounter in this role, but the specific projects will vary based on Warp's ongoing needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the design team's structure and how this role fits into it?
• How does Warp approach collaboration and communication between design, product, and engineering teams?
• What are the most significant challenges facing the design team in the coming months, and how can this role help address them?
• How does Warp support the professional development and growth of its design team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's priorities, allowing them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant design experience and skills
• Prepare a portfolio showcasing your best brand design work and explaining your design process
• Prepare for the design challenge or portfolio review by selecting your strongest work and being ready to discuss your design choices
• Follow up with Warp one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.