Brand Designer

📌 Core Information

🔹 Job Title: Brand Designer

🔹 Company: Secoda

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Design

🔹 Date Posted: 2025-05-02

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Tuesdays, Thursdays, and every other Friday in-office)

🚀 Job Overview

Key aspects of this role include:

• Supporting Sales and Marketing teams with marketing assets and sales collateral
• Shaping the visual representation of Secoda's brand and products
• Collaborating with cross-functional teams to ensure design elements align with brand identity
• Staying up-to-date with design trends and industry best practices
• Managing multiple design projects simultaneously and meeting deadlines

ASSUMPTION: This role requires a strong focus on brand consistency and the ability to work well with various teams to ensure visual assets effectively communicate Secoda's value.

📋 Key Responsibilities

✅ Create captivating marketing assets and collaterals, including website graphics, landing pages, social media visuals, email templates, and promotional materials, to support marketing campaigns and initiatives.

✅ Maintain and enforce brand guidelines across all design deliverables, ensuring consistency and cohesiveness in the visual representation of Secoda.

✅ Use design elements to effectively communicate complex ideas and features, making it easier for users and potential customers to understand the value of Secoda.

✅ Gather feedback from stakeholders and iterate on designs to continuously improve the effectiveness and impact of visual assets.

✅ Stay up-to-date with design trends, industry best practices, and competitor analysis to infuse fresh and innovative design ideas into your work.

✅ Manage multiple design projects simultaneously, prioritize tasks, and meet deadlines to support ongoing product and marketing initiatives.

ASSUMPTION: This role requires a high level of attention to detail, strong communication skills, and the ability to manage multiple projects effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Graphic Design, or a related field (or equivalent experience)

Experience: Proven experience as a Designer (3-5+ years industry experience), with a strong portfolio showcasing expertise in product interface design and marketing materials.

Required Skills:

• Proficiency in design software, particularly Figma, Webflow, and Adobe Creative Suite (Photoshop, Illustrator)
• Strong command of typography, color theory, and composition in both product and marketing design contexts
• Experience in designing brand assets for SaaS products or technology-related projects is a plus

Preferred Skills:

• Experience working in a fast-paced startup environment

ASSUMPTION: Candidates with a strong portfolio demonstrating their ability to create visually appealing and innovative designs will be prioritized.

💰 Compensation & Benefits

Salary Range: CAD 70,000 - 90,000 per year (based on industry standards for a mid-level Brand Designer in Toronto)

Benefits:

• Competitive salary and equity
• Medical, dental, and vision coverage from day 1
• $1,000 Healthcare Spending Account
• $500 Taxable Spending Account
• Unlimited time off policy
• Mat and Pat leave top-up
• Learning & Development benefit ($1,000)
• Team activities and retreats to connect with your fellow teammates
• A challenging and fulfilling opportunity to join a fast-growing start-up

Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (Tuesdays, Thursdays, and every other Friday in-office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Toronto. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on data governance and analytics

Company Size: Small (11-50 employees) - This means a more intimate work environment with closer collaboration and faster decision-making processes.

Founded: 2021 - Secoda is a relatively new company, which can offer opportunities for growth and impact on the organization's development.

Company Description:

• Secoda is the unified data governance platform, offering an all-in-one, AI-powered data catalog, observability, lineage, access, and governance platform built for modern data teams.
• The company aims to automate data governance at scale and deliver secure, trusted data to its clients.
• Secoda serves data teams at companies like Remitly, Cardinal Health, and Vanta.

Company Specialties:

• Data
• Analytics
• Data Lineage
• Data Catalog
• AI
• Data Governance
• RBAC
• Data Engineering
• Modern Data Stack
• Metadata
• Active Metadata
• LLM
• Data Mesh
• Data Ops
• Data Monitoring
• Data Observability
• Monitoring and Observability
• Data Sprawl
• Infrastructure Cost Containment
• Data Team
• Data Culture
• Data Literacy
• Data Enablement
• and Metadata Management

Company Website: https://www.secoda.co/

ASSUMPTION: Secoda's focus on data governance and analytics makes this role an excellent fit for candidates interested in working on innovative solutions for modern data teams.

📊 Role Analysis

Career Level: Mid-level - This role offers an opportunity to grow and make a significant impact on Secoda's brand and marketing efforts.

Reporting Structure: This role reports directly to the Design Team Lead and collaborates closely with Sales and Marketing teams.

Work Arrangement: Hybrid - This role offers a balance between remote work and in-office collaboration, with Tuesdays, Thursdays, and every other Friday spent in the office.

Growth Opportunities:

• As Secoda continues to grow, there may be opportunities for the Brand Designer to take on more responsibilities or move into a leadership role.
• Working closely with cross-functional teams can provide exposure to various aspects of the business, fostering personal and professional growth.
• Secoda's commitment to learning and development benefits can help the Brand Designer enhance their skills and advance their career.

ASSUMPTION: This role offers ample opportunities for growth and development within a dynamic and expanding organization.

🌍 Location & Work Environment

Office Type: Hybrid - Secoda's office is located in Liberty Village (109 Atlantic Ave) and offers a flexible work arrangement with in-office days on Tuesdays, Thursdays, and every other Friday.

Office Location(s): 170, Sudbury St, Toronto, Ontario M4S 1T4, CA and 5th St, San Francisco, California, US

Geographic Context:

• Toronto is a multicultural city with a vibrant arts and culture scene, offering a high quality of life with numerous amenities and attractions.
• The Liberty Village neighborhood is known for its trendy restaurants, shops, and proximity to downtown Toronto.
• Secoda's office is conveniently located near public transportation, making it easily accessible for employees.

Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement, allowing for a healthy work-life balance.

ASSUMPTION: Secoda's hybrid work arrangement and convenient office location cater to employees seeking a flexible and accessible work environment.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Hiring Manager
• Design challenge or case study
• Final interview with the Design Team and other stakeholders
• Background check and offer

Key Assessment Areas:

• Design skills and portfolio
• Branding and marketing design experience
• Collaboration and communication skills
• Problem-solving and adaptability
• Cultural fit and alignment with Secoda's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant design experience and skills.
• Include a link to your portfolio or attach samples of your work.
• Be prepared to discuss your design process and how you approach branding and marketing design challenges.
• Research Secoda's brand and values to demonstrate your understanding of the company and how you can contribute to its success.

ATS Keywords: Brand Design, Figma, Webflow, Adobe Creative Suite, Typography, Color Theory, Composition, Marketing Assets, Sales Collateral, Design Trends, Project Management, Collaboration, Feedback Incorporation, Analytical Mindset, Adaptability

ASSUMPTION: Secoda's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Figma
• Webflow
• Adobe Creative Suite (Photoshop, Illustrator)
• Other design tools and software as needed

ASSUMPTION: Proficiency in the listed design tools and software is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Curious: Secoda leads with a genuine interest in customers, data, and the unknown, working hard to understand other points of view and ask great questions to investigate what is right.
• Humble: Secoda embodies humility, eschewing arrogance and complacency while fostering an inclusive atmosphere for all. The company remains open to change, recognizing that many of its existing practices may require improvement.
• Analytical: Secoda is data-driven, relying on data to guide its strategies and measure its success.
• Ambitious: Secoda aims for excellence with ambition, not arrogance, nurturing inclusivity and remaining open to improving its practices on its journey to be its best.
• Tough: Resilience is key in the unpredictable startup landscape. Secoda embraces audacious goals, understanding that occasional setbacks serve as opportunities to refine its abilities.

Work Style:

• Secoda encourages collaboration and cross-functional teamwork, with a focus on winning together and putting the customer first.
• The company values a positive attitude and spreading warmth and optimism, assuming good intentions and approaching situations with a bright, hopeful outlook.
• Secoda believes in moving fast and taking prompt and decisive action to achieve its goals efficiently and effectively.
• The company encourages innovative thinking and challenges the status quo, setting ambitious goals and continuously seeking better ways to do things.
• Secoda nurtures growth and continuous learning, with a focus on knowledge sharing and curiosity.
• The company takes pride in its work and strives for excellence, taking accountability and paying attention to details.

Self-Assessment Questions:

• Do you align with Secoda's values, particularly curiosity, humility, and a data-driven approach?
• Are you comfortable working in a hybrid environment and collaborating with cross-functional teams?
• Do you have a proven track record of creating visually appealing and innovative designs that effectively communicate complex ideas?

ASSUMPTION: Secoda's values and work style emphasize collaboration, continuous learning, and a data-driven approach, making it an excellent fit for candidates who thrive in dynamic, innovative environments.

⚠️ Potential Challenges

• Working in a fast-paced startup environment may require adaptability and the ability to manage multiple projects simultaneously.
• Secoda's focus on data governance and analytics may require candidates to quickly learn and apply new tools and technologies.
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully in-office work environment.
• Toronto's competitive job market may present challenges for candidates seeking to enter or advance their careers in the design field.

ASSUMPTION: These potential challenges can be mitigated by candidates who are adaptable, proactive, and committed to continuous learning and growth.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on brand design for a SaaS product, requiring a strong understanding of both product and marketing design contexts.
• Secoda's industry-specific context requires candidates to have a solid grasp of data governance and analytics, as well as the ability to create visually appealing designs that communicate complex ideas effectively.
• Career paths for Brand Designers in the SaaS industry may include progression to Senior Brand Designer, Art Director, or even transitioning into product design or UX roles, depending on the candidate's interests and skills.

ASSUMPTION: This role offers unique opportunities for growth and development within the dynamic and expanding SaaS industry.

📝 Sample Projects

• Redesigning Secoda's website to better reflect the company's brand and values, while improving user experience and accessibility.
• Creating a comprehensive brand style guide to ensure consistency and cohesion in Secoda's visual representation across various platforms and materials.
• Developing a series of marketing campaigns to promote Secoda's products and services, targeting specific industries or customer segments.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the successful Brand Designer at Secoda.

❓ Key Questions to Ask During Interview

• Can you describe the design team's structure and how this role fits into the broader organization?
• How does Secoda approach collaboration and communication between design and other teams, such as product and marketing?
• What are the most significant challenges facing the design team currently, and how can this role contribute to addressing them?
• How does Secoda support the professional development and growth of its design team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company, enabling them to make informed decisions about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant design experience and skills, emphasizing your ability to create visually appealing and innovative designs that effectively communicate complex ideas.
• Prepare a portfolio or attach samples of your work, showcasing your brand and marketing design expertise.
• Be ready to discuss your design process and how you approach branding and marketing design challenges during the interview.
• Research Secoda's brand and values to demonstrate your understanding of the company and how you can contribute to its success.
• Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.