Brand Designer

📌 Core Information

🔹 Job Title: Brand Designer

🔹 Company: Shiftmove

🔹 Location: Berlin, Germany (Remote)

🔹 Job Type: Full-time, Hybrid (3 days in-office)

🔹 Category: Design

🔹 Date Posted: July 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote-friendly)

🚀 Job Overview

Key aspects of this role include:

• Evolving and maintaining the Shiftmove brand across all touchpoints
• Collaborating with cross-functional teams to bring the brand to life
• Designing assets for various formats, including motion graphics
• Managing design workstreams and timelines

ASSUMPTION: This role requires a strong portfolio showcasing brand identity systems, campaigns, and motion work. The ideal candidate will have experience working in a fast-paced environment and collaborating with multiple teams.

📋 Key Responsibilities

✅ Own and evolve the Shiftmove brand expression, ensuring visual consistency across all channels

✅ Bring our brand to life with motion, creating animations, transitions, and small delightful moments

✅ Work hand-in-hand with the Brand Director, Growth Marketing team, Product Designers, and external partners

✅ Design assets for a wide range of formats, including presentations, infographics, illustrations, animations, social media visuals, performance marketing, and more

✅ Apply and push our design language across all assets, identifying where we can scale and where we can be bold

✅ Own timelines and manage design workstreams across departments

ASSUMPTION: The role involves a mix of creative and project management tasks, requiring strong organizational skills and the ability to work independently.

🎯 Required Qualifications

Education: Bachelor's degree in Design or a related field (or equivalent experience)

Experience: 3+ years of experience in brand design

Required Skills:

• Expertise in Figma for design systems, collaborative workflows, and high-fidelity mockups
• Proficient in motion and animation to elevate storytelling
• Strong eye for detail and typography, with the ability to think both conceptually and in systems
• Comfortable collaborating across teams and guiding non-designers through the creative process
• Fluency in German for engaging with external stakeholders

Preferred Skills:

• Skills in 3D, Webflow, or front-end implementation

ASSUMPTION: While not explicitly stated, proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects) may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Estimated based on industry standards for a mid-level brand designer in Berlin)

Benefits:

• Autonomy and impact in a post-merge setup
• €2,000 annual learning budget
• 30 paid vacation days per year
• 12 weeks of remote work
• Free lunch (one per week, with the option to purchase a second meal at a discounted rate)
• Memberships like Urban Sports Club, JobRad, or a subsidized BVG ticket
• Mental health support (access to Nilo.health platform and 1 mental health day per year)
• Dog-friendly office

Working Hours: Full-time (40 hours/week), with flexible hours and the option to work remotely

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level brand designer in Berlin. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Shiftmove operates in the IT Services and IT Consulting industry, focusing on fleet management and telematics. The company is known for its comprehensive mobility operations software, which integrates fleet management, GPS tracking, and logbook solutions into a single, user-friendly platform.

Company Size: Shiftmove has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Shiftmove was founded in 2021 through the merger of Avrios and Vimcar, with a mission to simplify mobility operations for businesses.

Company Description:

• Shiftmove unites Avrios, Vimcar, and Optimum under one roof to provide a holistic mobility operations software
• The company aims to eliminate data silos, streamline procedures, and empower businesses to enhance profitability while delivering top services to their customers
• Shiftmove fosters a culture of creativity and dynamism, believing that they are truly better together

Company Specialties:

• Fleet Management and Telematics

Company Website: shiftmove.com

ASSUMPTION: Shiftmove's focus on fleet management and telematics makes it an attractive option for candidates interested in the automotive or logistics industries. The company's culture of creativity and dynamism may appeal to designers seeking a fast-paced, innovative environment.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Brand Director and collaborates with various teams, including Growth Marketing and Product Design.

Work Arrangement: Hybrid (3 days in-office), with the option to work remotely for the remaining days

Growth Opportunities:

• Potential to grow within the design team or explore other areas of the business
• Opportunity to work on a wide range of projects and formats, expanding skills and expertise
• Chance to make a real impact in a post-merge setup and build scalable processes

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to expand their skills and make a meaningful impact on the company's brand.

🌍 Location & Work Environment

Office Type: Modern, dog-friendly office in Berlin Friedrichshain

Office Location(s): Warschauer Straße 57, Berlin, BE 10243, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• The office is located in the trendy Friedrichshain neighborhood, known for its nightlife, street art, and diverse food scene
• Berlin offers a high quality of life, with affordable housing, excellent public transportation, and numerous parks and green spaces

Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely

ASSUMPTION: Berlin's vibrant tech industry and high quality of life make it an attractive location for designers seeking a dynamic work environment and an enjoyable city to live in.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the Hiring Manager
• Design challenge or case study presentation
• Final interview with the Brand Director and/or other team members

Key Assessment Areas:

• Portfolio and design skills
• Collaboration and communication skills
• Cultural fit and alignment with company values
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and portfolio to highlight relevant skills and experiences for this role
• Prepare a design challenge or case study that demonstrates your ability to evolve and maintain a brand across various touchpoints
• Research Shiftmove's brand and values to ensure a strong cultural fit
• Prepare questions about the role, the team, and the company to ask during the interview

ATS Keywords: Brand Design, Motion Design, Figma, Collaboration, Typography, Animation, Adaptability, 3D Skills, Webflow, Front-end Implementation, Hybrid, Berlin, Germany

ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing the candidate's design skills, collaboration abilities, and cultural fit.

🛠️ Tools & Technologies

• Figma
• Adobe Creative Suite (Photoshop, Illustrator, After Effects)
• Canva
• Lottielab
• Webflow (preferred, not required)
• Front-end implementation tools (preferred, not required)

ASSUMPTION: While not explicitly stated, proficiency in Adobe Creative Suite and familiarity with Webflow and front-end implementation tools may be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Dynamism
• Collaboration

Work Style:

• Autonomous and self-driven
• Collaborative and team-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in fast-paced environments and enjoy working on a wide range of projects?
• Are you comfortable collaborating with multiple teams and guiding non-designers through the creative process?
• Do you have a strong eye for detail and a passion for pushing design language across various assets?

ASSUMPTION: Candidates who are autonomous, adaptable, and comfortable working in a fast-paced environment are likely to be a strong fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and timelines simultaneously
• Working with stakeholders who may have varying levels of design expertise
• Adapting to a post-merge setup and navigating potential changes in processes and priorities
• Balancing remote work and in-office collaboration effectively

ASSUMPTION: These challenges can be overcome with strong organizational skills, clear communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Unlike traditional brand designer roles, this position places a strong emphasis on motion design and collaboration with various teams
• Shiftmove's focus on fleet management and telematics sets it apart from other design roles in the IT Services and IT Consulting industry
• This role offers significant growth opportunities and the chance to make a real impact in a post-merge setup

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Evolving and maintaining the Shiftmove brand across various touchpoints, including web, social, campaigns, print, and environments
• Creating animations, transitions, and small delightful moments to bring the brand to life
• Designing assets for presentations, infographics, illustrations, social media visuals, performance marketing, and more

ASSUMPTION: These sample projects provide a sense of the day-to-day tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• Can you describe the design team's structure and how this role fits into it?
• How does the company support the growth and development of its designers?
• What are the biggest challenges facing the brand currently, and how can this role address them?
• How does the company approach remote work and collaboration?
• What are the next steps for the brand in the coming months and years, and how can this role contribute to that vision?

ASSUMPTION: These questions can help candidates better understand the role, the team, and the company's vision for the brand.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight relevant skills and experiences for this role
• Prepare a design challenge or case study that demonstrates your ability to evolve and maintain a brand across various touchpoints
• Research Shiftmove's brand and values to ensure a strong cultural fit
• Prepare questions about the role, the team, and the company to ask during the interview
• Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.