📌 Core Information
🔹 Job Title: Brand Designer
🔹 Company: ThreeFlow
🔹 Location: United States
🔹 Job Type: Full-Time
🔹 Category: Branding & Design
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Designing and maintaining digital marketing materials
- Guiding the evolution of brand standards and direction
- Collaborating with cross-functional partners to create marketing campaigns
- Establishing and fine-tuning the marketing design process
ASSUMPTION: This role requires a strong background in branding, marketing, and design, with a focus on digital marketing materials and cross-functional collaboration.
📋 Key Responsibilities
✅ Design and maintain templated assets and layouts for various digital marketing materials
✅ Manage and maintain the process for designing and ordering conference and company swag
✅ Create and edit videos for ThreeFlow webinars, social media, and product launches
✅ Conceptualize, create, and strengthen ThreeFlow brand imagery
✅ Work with cross-functional partners to gather and translate business requirements into creative and intuitive cross-marketing campaigns
✅ Establish and fine-tune the marketing design process, exploring new ways to showcase the ThreeFlow brand
✅ Bring others through your process and articulate a clear rationale for your ideas
✅ Collaborate with vendors and contractors as needed
ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively collaborate with cross-functional partners and present ideas.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Marketing, or a related field (or equivalent experience)
Experience: 3+ years of professional design experience, preferably at an in-house design team for a product-driven business, preferably for a SaaS or B2B startup
Required Skills:
- Proficient in design tools (Figma, Adobe Creative Cloud, Google Workspace)
- Experience with branding, image editing, video editing, web layout design, data design, iconography, color theory, typography, campaign design
- Proven ability to present ideas and concepts through presentations and mood boards
- Proven ability to balance multiple projects and pivot when priorities shift
Preferred Skills:
- Proficiency in creating slick animations and/or gifs
ASSUMPTION: Candidates should have a strong portfolio showcasing brand, marketing campaigns, and/or advertising projects executed across multiple channels.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (based on industry standards for a mid-level Brand Designer in the United States)
Benefits:
- Competitive salary and equity
- Comprehensive health benefits for you and your family
- 401(k) plan
- Generous paid time off
- Paid parental leave
- Stipend to improve your work from home experience
- Stipend for learning and development
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level Brand Designer in the United States. Actual compensation may vary based on factors such as skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 51-200 employees
Founded: 2015
Company Description:
- ThreeFlow is a Benefits Placement System, a new category of enterprise software that allows benefits brokers and insurance carriers to manage the entire placement process in one shared system.
- Their platform makes it easier for carriers to win business and brokers to empower employers with the details they need to make better decisions.
- ThreeFlow connects people, systems, and information to enable easier communication, a quicker process, and better decisions, making busy people more productive.
Company Specialties:
- Employee Benefit Insurance Technology
- InsurTech
- Employee Benefit Brokers
- Employee Benefit Carriers
Company Website: http://www.threeflow.com
ASSUMPTION: ThreeFlow is a growing startup focused on improving the benefits placement process for both brokers and carriers. Their culture values collaboration, respect, and continuous learning.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports to the Director of Marketing
Work Arrangement: Remote OK (with the option to work from the company's headquarters in the United States)
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to work on various projects and campaigns, gaining diverse experience
- Chance to contribute to the evolution of the company's brand and marketing strategy
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative team.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from the company's headquarters)
Office Location(s): Remote, US
Geographic Context:
- The United States offers a diverse range of work environments, from bustling cities to quiet suburbs
- ThreeFlow's remote work arrangement allows for flexibility in choosing a suitable work environment
- The company's headquarters are based in the United States, with employees working remotely from various locations
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from various locations within the United States.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Take-home design challenge
- Final interview with the marketing team
Key Assessment Areas:
- Design skills and portfolio
- Communication and presentation skills
- Problem-solving and project management skills
- Alignment with ThreeFlow's company values
Application Tips:
- Tailor your resume and portfolio to highlight relevant skills and experiences for this role
- Prepare a cover letter that demonstrates your understanding of ThreeFlow's mission and values
- Be ready to discuss your design process, rationale, and how you approach challenges
ATS Keywords: Brand Designer, Marketing Design, Digital Marketing, Campaign Design, Brand Evolution, Cross-Functional Collaboration, Figma, Adobe Creative Cloud, Google Workspace
ASSUMPTION: The application process for this role is likely to involve a combination of online assessments, interviews, and a take-home design challenge to evaluate the candidate's skills and cultural fit.
🛠️ Tools & Technologies
- Figma
- Adobe Creative Cloud (Photoshop, Illustrator, After Effects)
- Google Workspace (Google Drive, Google Docs, Google Slides)
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
ASSUMPTION: Proficiency in these tools is required for this role, and candidates should be prepared to demonstrate their skills during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Constantly push boundaries
- Collaborate enthusiastically
- Work with respect
- Grow together
Work Style:
- Collaborative and cross-functional
- Results-driven and problem-solving focused
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you approach pushing boundaries in your design work?
- Can you provide an example of a time when you collaborated enthusiastically with a team to achieve a common goal?
- How do you ensure that you work with respect, even when faced with tight deadlines or challenging projects?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with ThreeFlow's company values and work style during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with remote teams and stakeholders
- Adapting to a fast-paced startup environment
- Balancing creative and strategic thinking with practical constraints
ASSUMPTION: These challenges are common in a fast-paced startup environment and require strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to a Senior Graphic Designer or Marketing Designer, but with a stronger focus on branding and campaign design
- Unlike other design roles, this position requires a strong understanding of the benefits placement process and insurance industry
- Career progression in this role could lead to a leadership position, such as a Design Manager or Creative Director
ASSUMPTION: This role offers unique opportunities and challenges compared to similar design roles in other industries or companies.
📝 Sample Projects
- Revising ThreeFlow's brand guidelines and creating a new brand style guide
- Designing and implementing a marketing campaign for a new product launch
- Creating a series of infographics to explain the benefits placement process to employers
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic branding to tactical design and implementation.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the marketing department?
- How does ThreeFlow support the growth and development of its employees?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does ThreeFlow measure the success of its marketing campaigns, and what metrics are most important for this role?
- What is the company's long-term vision for its brand, and how can this role contribute to its evolution?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company's goals and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight relevant skills and experiences for this role
- Prepare a cover letter that demonstrates your understanding of ThreeFlow's mission and values
- Be ready to discuss your design process, rationale, and how you approach challenges during the interview process
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
