Brand Designer

📌 Core Information 🔹 Job Title: Brand Designer 🔹 Company: Nash 🔹 Location: Remote (United States) 🔹 Job Type: Full-Time 🔹 Category: Design 🔹 Date Posted: May 2, 2025 🔹 Experience Level: Mid-Senior Level (5-10 years) 🚀 Job Overview Nash is revolutionizing the last-mile delivery industry by providing a comprehensive logistics infrastructure for the internet. As the Brand Designer, you'll play a pivotal role in shaping how customers, partners, and the world at large perceive Nash. This high-ownership role combines creative instincts with structure, speed, and craftsmanship to elevate Nash's visual language and storytelling across all touchpoints. 📋 Key Responsibilities ✅ Brand Evolution: Own and evolve Nash's visual identity and brand design system across web, content, and collateral. ✅ Cross-Functional Collaboration: Work closely with the Product Designer to translate UX and product flows into compelling marketing visuals. ✅ Asset Creation: Design high-impact assets such as sales decks, product one-pagers, event visuals, and digital campaigns. ✅ System Building: Build and maintain scalable design systems, templates, and asset libraries to support the broader GTM team. ✅ Content Support: Contribute to product marketing content with launch graphics, blog visuals, case study design, and more. ✅ AI Integration: Leverage AI tools to accelerate concepting, iteration, and production while maintaining authenticity and high design standards. ✅ Creative Direction: Contribute to creative direction and help define how Nash's brand evolves with the business. 🎯 Required Qualifications Education: Bachelor's degree in Design, Visual Arts, or a related field. Experience: - 4+ years of experience in brand, visual, or marketing design, ideally in a high-growth SaaS or B2B environment. - Proven experience in building and maintaining design systems. Required Skills: - Proficiency in Figma and Adobe Creative Suite. - Experience with Webflow development or equivalent. - Strong systems thinking, high-quality execution, and brand impact across channels. - Ability to translate complex ideas into simple, visual stories. - Comfortable working independently with a bias toward execution. Preferred Skills: - Experience with video or motion design using tools like After Effects, Runway, or Premiere. - Familiarity with AI tools for design. 💰 Compensation & Benefits Salary Range: $110,000 - $160,000 per year (based on experience and location) Benefits: - Competitive compensation and opportunity for equity. - Flexible paid time off. - Health, dental, and vision insurance. Working Hours: Full-time (40 hours/week) 📌 Applicant Insights 🔍 Company Context Industry: Nash operates in the fast-paced and innovative software development industry, focusing on last-mile delivery solutions. Company Size: Nash is a small but rapidly growing startup with 11-50 employees, offering an early-stage environment where you can directly impact the company and grow your career. Founded: Nash was founded in 2021 by Mahmoud Ghulman and Aziz Alghunaim, two experienced entrepreneurs with a strong background in logistics and technology. Company Description: - Nash is the leading delivery management platform built to manage, orchestrate, and scale last-mile operations. - They serve some of the largest retailers in the world, such as Walmart, 7-Eleven, and Woolworths. - Nash has raised funding from top investors, including Y-Combinator and a16z. Company Specialties: Last-mile delivery, local delivery, food delivery, catering delivery, retail delivery, e-commerce delivery, and restaurant delivery. Company Website: usenash.com ASSUMPTION: Nash's focus on last-mile delivery and its rapid growth present an exciting opportunity for a Brand Designer to make a significant impact on the company's visual identity and brand perception. 📊 Role Analysis Career Level: Mid-Senior Level (5-10 years) Reporting Structure: This role reports directly to the Head of Marketing & Growth and works closely with the Product Designer. Work Arrangement: Remote (United States) Growth Opportunities: - As Nash grows, there will be opportunities to expand the design team and take on more leadership responsibilities. - This role offers the chance to work on a wide range of projects and gain experience in various aspects of brand design. ASSUMPTION: Given Nash's rapid growth and early-stage nature, there is significant potential for career growth and development in this role. 🌍 Location & Work Environment Office Type: Remote (work from home) Office Location(s): United States Geographic Context: - Nash is headquartered in San Francisco, CA, but this role can be performed remotely from anywhere in the United States. - Working remotely offers flexibility and the opportunity to collaborate with a diverse team spread across the country. Work Schedule: Full-time (40 hours/week) with flexible hours and a focus on results and delivery. ASSUMPTION: Nash's remote work environment allows for a better work-life balance and the opportunity to work with a diverse team across different time zones. 💼 Interview & Application Insights Typical Process: 1. Online application review. 2. Phone or video screen with the Hiring Manager. 3. Design challenge and presentation. 4. Final interview with key stakeholders. Key Assessment Areas: - Portfolio review and discussion. - Design challenge completion and presentation. - Cultural fit and alignment with Nash's mission and values. Application Tips: - Tailor your resume and portfolio to highlight your experience in brand design, design systems, and marketing collateral. - Prepare a design challenge submission that showcases your ability to translate complex ideas into simple, visual stories. - Be ready to discuss your design process, tools, and how you leverage AI to accelerate your work. ATS Keywords: Brand Design, Visual Identity, Marketing Design, Figma, Adobe Creative Suite, Webflow, Design Systems, Template Building, AI Tools, Video Design, Motion Design, Creativity, Collaboration, Execution, Storytelling, Customer Engagement. ASSUMPTION: Nash's hiring process is designed to assess your technical skills, creative problem-solving, and cultural fit, with a focus on finding the best candidate for this high-ownership role. 🛠️ Tools & Technologies - Figma - Adobe Creative Suite (Photoshop, Illustrator, After Effects) - Webflow - AI tools (e.g., Runway ML, Adobe Firefly, Midjourney) - Collaboration tools (e.g., Slack, Google Workspace) ASSUMPTION: Nash's design team uses industry-standard tools and is open to exploring new AI-driven design tools to improve efficiency and creativity. 👔 Cultural Fit Considerations Company Values: - Customer-centric. - Data-driven. - Collaborative. - Innovative. - Ownership-driven. Work Style: - Fast-paced and dynamic. - Results-oriented and focused on delivery. - Collaborative and cross-functional. - Open to feedback and continuous learning. Self-Assessment Questions: 1. How do you ensure your design work aligns with Nash's customer-centric approach? 2. Describe a time when you used data to inform your design decisions. 3. How do you approach collaborating with other designers and non-design stakeholders? 4. How do you stay up-to-date with the latest design trends and tools, particularly AI-driven technologies? ASSUMPTION: Nash values designers who are customer-focused, data-driven, collaborative, and open to learning and growth in a fast-paced environment. ⚠️ Potential Challenges 1. Balancing multiple projects and priorities in a fast-growing startup environment. 2. Working remotely and managing time zones effectively. 3. Keeping up with the latest design trends and AI-driven tools in the industry. ASSUMPTION: Nash's remote work environment and fast-paced growth present unique challenges that require strong time management, communication, and adaptability skills. 📈 Similar Roles Comparison 1. Brand Designer vs. Graphic Designer: While both roles focus on visual communication, a Brand Designer is more focused on creating and maintaining a cohesive visual identity and design system, whereas a Graphic Designer may work on a wider range of projects with less focus on brand consistency. 2. Brand Designer vs. Product Designer: Although both roles require strong design skills, a Brand Designer focuses on creating a consistent visual identity across marketing materials and touchpoints, while a Product Designer focuses on user-centered design and the user experience within a product or service. 3. Career Path: A successful Brand Designer at Nash could progress to a leadership role, such as Head of Design or Creative Director, or transition into a more specialized role, such as a UX/UI Designer or Motion Graphics Designer. ASSUMPTION: Understanding the differences between related roles and career paths can help applicants better assess their fit and long-term goals within Nash. 📝 Sample Projects 1. Brand Style Guide: Develop and maintain a comprehensive brand style guide that outlines color palettes, typography, imagery, and other visual elements to ensure consistency across all touchpoints. 2. Marketing Campaigns: Design visually compelling marketing materials, such as social media graphics, email campaigns, and event signage, to promote Nash's products and services. 3. Sales Decks and Presentations: Create engaging and informative sales decks and presentations that effectively communicate Nash's value proposition to potential clients and partners. ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and deliverables expected from Nash's Brand Designer, showcasing the opportunity to work on both strategic and tactical design tasks. ❓ Key Questions to Ask During Interview 1. How does Nash plan to scale its design team in the next 1-2 years? 2. Can you describe the design team's structure and how this role fits within it? 3. How does Nash approach incorporating user feedback into its design process? 4. What are the most significant challenges facing Nash's brand in the next 6-12 months, and how can this role help address them? 5. How does Nash support its employees' professional development and growth? ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into Nash's design team, culture, and growth plans. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and portfolio to highlight your experience in brand design, design systems, and marketing collateral. 3. Prepare a design challenge submission that showcases your ability to translate complex ideas into simple, visual stories. 4. Practice presenting your design challenge submission and be ready to discuss your design process, tools, and how you leverage AI to accelerate your work. 5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.