Brand Designer

📌 Core Information

🔹 Job Title: Brand Designer

🔹 Company: Shiftmove

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Design

🔹 Date Posted: July 16, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (2 days remote, 3 days on-site)

🚀 Job Overview

Key aspects of this role include:

• Evolving and maintaining the Shiftmove brand expression across all channels
• Collaborating with cross-functional teams to design assets for various formats
• Bringing the brand to life through motion design and animation
• Managing design workstreams and timelines
• Guiding non-designers through the creative process

ASSUMPTION: This role requires a high level of creativity, collaboration, and adaptability. The ideal candidate will be comfortable working in a fast-paced environment and able to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Own and evolve the Shiftmove brand expression, ensuring visual consistency across all channels

✅ Bring our brand to life with motion. We’re serious about animation, transitions, and small delightful moments. Motion design is a core part of this role.

✅ Work hand-in-hand with our Brand Director, Growth Marketing team, Product Designers, and external partners.

✅ Design assets for a wide range of formats: presentations, infographics, illustrations, animations, social media visuals, performance marketing, and more.

✅ Apply and push our design language across all assets, identifying where we can scale and where we can be bold.

✅ Own timelines and manage design workstreams across departments.

ASSUMPTION: This role requires a strong understanding of brand design principles and the ability to apply them consistently across various touchpoints.

🎯 Required Qualifications

Education: Bachelor's degree in Design or a related field (or equivalent experience)

Experience: 3+ years of experience in brand design, with a strong portfolio showcasing identity systems, campaigns, and motion work.

Required Skills:

• Fluent in Figma and comfortable using it for everything from high-fidelity mockups to scalable design systems and collaborative workflows
• Confident using motion and animation to elevate storytelling
• A strong eye for detail and typography, with the ability to think both conceptually and in systems
• Comfortable collaborating across teams and guiding non-designers through the creative process
• German language skills are a plus, and you’re comfortable engaging with external stakeholders in German when required

Preferred Skills:

• Skills in 3D, Webflow, or front-end implementation

ASSUMPTION: Candidates with experience in brand design and a strong portfolio showcasing their skills will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for mid-level brand designers in Berlin)

Benefits:

• Autonomy: We want to hire you because of your expertise and knowledge and we’ll give you the space to do your best work
• Impact: Make a real impact in a post-merge set-up and use your expertise to build scalable processes
• We invest in your growth: wherever you want to take your career, we’ll support you along the way
• Learning & Development: A €2,000 annual learning budget to invest in your skills
• Work-life balance: 30 paid vacation days per year + 12 weeks of remote work (work from anywhere!)
• Flexible work setup: We offer a hybrid model with a beautiful office in Berlin Friedrichshain, we believe that frequent, in-person interactions are an important part of our team culture
• Free Lunch: one free lunch per week, with the option to purchase a second meal at a discounted rate through Bella & Bona
• Mental health support: Access to the Nilo.health platform for therapy sessions + 1 mental health day per year
• Perks & benefits: Memberships like Urban Sports Club, JobRad, or a subsidized BVG ticket
• Dog-friendly office: Because furry coworkers make everything better!

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level brand designers in Berlin. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (Fleet Tech)

Company Size: 51-200 employees

Founded: 2015 (as Avrios, now part of Shiftmove)

Company Description:

• Shiftmove is a European fleet tech company, formed by the merger of Avrios and Vimcar
• The company aims to reshape fleet tech by uniting two of the most respected SaaS platforms in mobility
• Shiftmove is focused on creating something entirely new, tailored to the complex needs of today’s fleets

Company Specialties:

• Big Data
• Machine Learning
• Mobility
• Fleet Management
• Fleet Management Software

Company Website: shiftmove.com/de/careers

ASSUMPTION: Shiftmove is a growing company in the fleet tech industry, with a focus on data-driven solutions for fleet management. The company values innovation and collaboration, as evidenced by its merger and the creation of a new brand.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Brand Director

Work Arrangement: Hybrid (2 days remote, 3 days on-site in Berlin Friedrichshain)

Growth Opportunities:

• As Shiftmove is a growing company, there may be opportunities for the Brand Designer to take on more responsibility and advance their career
• The company invests in its employees' growth and offers a €2,000 annual learning budget
• The Brand Designer may have the opportunity to work on high-impact projects and make a real impact on the company's success

ASSUMPTION: This role offers opportunities for growth and development within a dynamic and innovative company. The Brand Designer will have the chance to work on high-impact projects and make a significant contribution to the company's success.

🌍 Location & Work Environment

Office Type: Hybrid (2 days remote, 3 days on-site)

Office Location(s): Berlin Friedrichshain

Geographic Context:

• Berlin is the capital and largest city of Germany, with a population of approximately 3.7 million people
• The city is known for its vibrant culture, nightlife, and diverse communities
• Berlin is a major hub for technology and startup companies, making it an ideal location for a fleet tech company like Shiftmove

Work Schedule: Full-time (40 hours per week)

ASSUMPTION: The hybrid work arrangement offers a good balance between remote work and in-person collaboration. The location in Berlin Friedrichshain provides a vibrant and dynamic work environment.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Hiring Manager
• Design challenge or case study presentation
• Final interview with the Brand Director and/or other team members

Key Assessment Areas:

• Portfolio review and discussion
• Design challenge or case study presentation
• Cultural fit and team dynamics
• Problem-solving skills and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your brand design experience and relevant skills
• Prepare a strong portfolio showcasing your brand design work, including identity systems, campaigns, and motion work
• Be ready to discuss your design process and how you approach brand design challenges
• Research Shiftmove and be prepared to discuss why you're interested in the role and the company

ATS Keywords: Brand Design, Figma, Motion Design, Animation, Collaboration, Typography, Detail Orientation, Adaptability, 3D Skills, Webflow, Front-end Implementation

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's brand design skills and cultural fit. Candidates should be prepared to discuss their design process and approach to brand design challenges.

🛠️ Tools & Technologies

• Figma
• Canva
• Lottielab
• 3D software (if applicable)
• Webflow (if applicable)
• Front-end implementation tools (if applicable)

ASSUMPTION: The required tools and technologies for this role are Figma and Canva. Candidates with experience in 3D, Webflow, or front-end implementation may have an advantage.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Impact

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on making a real impact

Self-Assessment Questions:

• Do you thrive in fast-paced environments and enjoy working on multiple projects simultaneously?
• Are you comfortable collaborating with cross-functional teams and guiding non-designers through the creative process?
• Do you have a strong eye for detail and a passion for pushing design language across all assets?

ASSUMPTION: Shiftmove values innovation, collaboration, and impact. Candidates who are comfortable working in a fast-paced environment, collaborating with cross-functional teams, and making a real impact will be a good fit for this role.

⚠️ Potential Challenges

• The role requires managing multiple projects and workstreams simultaneously, which can be challenging in a fast-paced environment
• The role may require engaging with external stakeholders in German, which could be challenging for non-German speakers
• The role may require working with non-designers, which can present unique challenges in the creative process
• The role may require working with a wide range of formats and channels, which can be challenging in terms of maintaining visual consistency

ASSUMPTION: The potential challenges in this role are related to the fast-paced nature of the work, the need to collaborate with cross-functional teams, and the requirement to maintain visual consistency across a wide range of formats and channels.

📈 Similar Roles Comparison

• This role is similar to a Senior Brand Designer or Brand Manager role, but with a stronger focus on motion design and animation
• Unlike some brand design roles, this role requires a strong understanding of both brand design principles and motion design techniques
• This role offers opportunities for growth and development within a dynamic and innovative company

ASSUMPTION: This role is similar to Senior Brand Designer or Brand Manager roles, but with a stronger focus on motion design and animation. The role offers opportunities for growth and development within a dynamic and innovative company.

📝 Sample Projects

• Revising and evolving the Shiftmove brand expression to ensure visual consistency across all channels
• Designing assets for a wide range of formats, including presentations, infographics, illustrations, animations, social media visuals, performance marketing, and more
• Bringing the Shiftmove brand to life through motion design and animation, including animations, microinteractions, and social content

ASSUMPTION: These sample projects are representative of the types of tasks the Brand Designer may be asked to complete in this role. The specific projects may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader organization?
• How does Shiftmove support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Shiftmove approach collaboration and communication between design and non-design teams?
• What are the most challenging aspects of working in a fast-paced, post-merge environment?

ASSUMPTION: These key questions are designed to help the candidate better understand the role, the team, and the company culture. The specific questions may vary depending on the candidate's interests and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: Shiftmove Brand Designer
• Tailor your resume and cover letter to highlight your brand design experience and relevant skills
• Prepare a strong portfolio showcasing your brand design work, including identity systems, campaigns, and motion work
• Be ready to discuss your design process and approach to brand design challenges during the interview
• Research Shiftmove and be prepared to discuss why you're interested in the role and the company
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.