📌 Core Information
🔹 Job Title: Brand Development Lead
🔹 Company: Welltech
🔹 Location: Barcelona, Spain (Remote)
🔹 Job Type: Full-time
🔹 Category: Brand Development, Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand strategy to drive growth
- Collaborating cross-functionally to embed brand direction across teams
- Conducting research and testing to optimize brand equity
- Building and leading a center of excellence for brand equity
ASSUMPTION: This role requires a strategic mindset, strong collaboration skills, and a proven track record in brand development to succeed.
📋 Key Responsibilities
✅ Lead the development of audience strategy and playbook, turning segmentation into practical guidance for audience-led work
✅ Collaborate with research, creative, product design, and UX teams to build a center of excellence on behavior change within the wellness category
✅ Work with teams to research, test, and implement brand positioning and identity across product and marketing teams
✅ Coordinate monthly audience and culture research to provide stimulus to creative, content, and design teams
✅ Design and manage brand operating tools and processes to optimize cross-functional collaboration
✅ Contribute to a diverse and inclusive culture across the organization
ASSUMPTION: This role involves a mix of strategic thinking, project management, and cross-functional collaboration to drive brand-led growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in building effective equity-building strategies in the DTC space for US-based consumers
Required Skills:
- Proven experience leading cross-functional brand development projects
- Strong track record of developing and executing successful brand measurement programs
- Experience working on projects beyond marketing, specifically growth, product, and content
- Proven track record of diversifying growth through brand development within a performance marketing-driven organization
Preferred Skills:
- Experience in wellness or a similar behavior-change category
- Experience in brand building for scale-ups
ASSUMPTION: Candidates with a strong background in brand development, a proven track record in driving brand-led growth, and experience working in a performance marketing-driven organization are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated based on market research for similar roles in Barcelona)
Benefits:
- Remote work opportunities
- Health, dental, and vision insurance
- Retirement savings plan
- Generous vacation and holiday policy
Working Hours: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The salary range is estimated based on market research for similar roles in Barcelona. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Welltech operates in the mobile computing software products industry, focusing on personalized well-being design and preference-driven lifestyle coaching.
Company Size: Welltech is a small company with 2-10 employees, offering a dynamic and agile work environment.
Founded: Welltech was founded in 2023, making it a relatively new player in the wellness technology space.
Company Description:
- Welltech is a global leader in the health and fitness industry, powered by a diverse team of over 700 passionate people across 5 hubs
- The company aims to move every body to start and stay well for life, focusing on people who feel left out or left behind from the mainstream wellness category
- Welltech offers personalized workout guidance and tailored wellness plans designed to fit into unique lives
Company Specialties:
- Personalized well-being design
- Preference-driven lifestyle coaching
- Biohacking for individuality
- Creative well-being solutions
- Intuitive well-being technology
Company Website: https://www.welltech.world
ASSUMPTION: Welltech's small size and focus on innovation and growth present unique opportunities and challenges for employees.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 5-10 years of experience in brand development or a related field.
Reporting Structure: The Brand Development Lead will report directly to the Chief Marketing Officer and collaborate with various teams across the organization.
Work Arrangement: This role is remote-friendly, with flexible working hours and the opportunity to work from home.
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on high-impact projects and drive brand-led growth
- Chance to gain experience working in a fast-growing, innovative company
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Welltech's Barcelona office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Barcelona, Spain
Geographic Context:
- Barcelona is a vibrant, multicultural city with a thriving tech industry
- The city offers a high quality of life, with a mild Mediterranean climate, rich cultural heritage, and numerous recreational opportunities
- Barcelona is well-connected by public transportation, making it easy to commute to the office or work remotely
Work Schedule: Full-time (40 hours per week) with flexible hours and the opportunity to work remotely
ASSUMPTION: Welltech's Barcelona office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site or virtual interview with the hiring manager and relevant team members
- Final decision and offer
Key Assessment Areas:
- Brand development and strategy expertise
- Cross-functional collaboration and project management skills
- Cultural fit and alignment with Welltech's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your brand development experience and relevant skills
- Prepare examples of successful brand campaigns or projects you've led in the past
- Research Welltech's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
ATS Keywords: Brand Development, Brand Strategy, Audience Strategy, Messaging, Brand Identity, Cross-Functional Collaboration, Brand Equity Measurement, Research, Creative, Product Design, UX, Performance Marketing, Growth, Content, Behavior Change, Diversity, Inclusion
ASSUMPTION: Welltech's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, Jira)
- Brand management tools (e.g., Brandfolder, Frontify, Brand24)
- Research and analytics tools (e.g., Google Analytics, SurveyMonkey, Tableau)
ASSUMPTION: Welltech uses a mix of popular and industry-specific tools to support its brand development and management processes.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Diversity & Inclusion
- Customer-centricity
- Continuous Learning
Work Style:
- Agile and dynamic
- Collaborative and cross-functional
- Data-driven and results-oriented
- Customer-focused and user-centric
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment?
- Are you comfortable working collaboratively across multiple teams?
- Do you have a strong customer focus and user-centric mindset?
ASSUMPTION: Welltech values candidates who are innovative, collaborative, and customer-focused, with a strong commitment to continuous learning and growth.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and flexibility
- Collaborating with multiple teams across the organization may present communication and coordination challenges
- The remote work arrangement may require strong self-motivation and time management skills
- Working in a small company may involve wearing multiple hats and taking on diverse responsibilities
ASSUMPTION: While Welltech offers numerous opportunities for growth and innovation, candidates should be prepared to face challenges related to the company's fast-paced environment, cross-functional collaboration, and remote work arrangement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on brand development and strategy, with a strong emphasis on audience research and behavior change
- Welltech's focus on the wellness category sets this role apart from similar positions in other industries
- This role offers significant growth potential, with opportunities to work on high-impact projects and drive brand-led growth
ASSUMPTION: This role is unique in its focus on brand development and strategy within the wellness category, offering candidates the opportunity to make a meaningful impact on the company's success.
📝 Sample Projects
- Developing and implementing a comprehensive brand strategy to drive user acquisition and retention
- Conducting audience research and segmentation to inform brand positioning and messaging
- Collaborating with cross-functional teams to embed brand direction across product and marketing initiatives
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Brand Development Lead role at Welltech.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Welltech?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Welltech support the professional development and growth of its employees?
- What are the biggest challenges facing the brand development team, and how can this role help address them?
- How does Welltech foster a culture of innovation and collaboration?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand development experience and relevant skills
- Prepare examples of successful brand campaigns or projects you've led in the past
- Research Welltech's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
