🔹 Job Title: Brand Development Manager
🔹 Company: Southern Glazer’s Wine and Spirits, LLC
🔹 Location: Syosset, New York
🔹 Job Type: On-site
🔹 Category: Beverage Manufacturing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.
✅ Support accounts in trade channels including Off-Premise, regional, and national customers
✅ Drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, district managers, and key account specialists within the wholesaler
✅ Lead all parts of the sales process including targeting appropriate accounts, lead selling, education and positioning brands for success within the account
✅ Monitor field implementation and execution of programs within assigned accounts to ensure product pricing and promotion
✅ Regularly interact with field management for updating programming and brand priorities, brand standards and best practices leading to successful execution in the market
✅ Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives
✅ Develop key account relationships that deliver measurable results
✅ Work with key assigned teams to deliver monthly goals (work-withs, product training samples, etc.)
✅ Create, coordinate, and attend on-site promotional functions at established customer accounts (e.g., winemaker dinners, product launches, and tastings)
✅ Perform other job-related duties as assigned
ASSUMPTION: This role involves a mix of strategic planning, sales, and customer relationship management, with a focus on driving brand success and achieving customer objectives.
Education: Bachelor's Degree or an equivalent combination of education and experience
Experience: Five years of industry-related sales experience within the distribution, hospitality or supplier community
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong sales background, preferably in the beverage industry, and demonstrate excellent communication and interpersonal skills.
Salary Range: $65,000 - $80,000/Year plus an Annual $7,200 Car Allowance plus Sales Incentives Eligible
Benefits:
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an average range for this position. In determining a final offer, the company will evaluate a specific candidate's education, skills, and experience and will make an offer appropriately.
Industry: Beverage Manufacturing. Southern Glazer’s Wine and Spirits is the world’s pre-eminent distributor of beverage alcohol, with operations in 47 states and Canada.
Company Size: 10,001+ employees. As a large company, Southern Glazer’s offers extensive resources and opportunities for career growth.
Founded: 1968. Southern Glazer’s is a multi-generational, family-owned company with a rich history in the beverage industry.
Company Description:
Company Specialties:
Company Website: https://www.southernglazers.com
ASSUMPTION: Southern Glazer’s Wine and Spirits is a well-established company with a strong presence in the beverage industry. As a family-owned business, it prioritizes a culture of growth and success for its employees.
Career Level: Mid-level. This role requires a balance of strategic thinking, sales experience, and customer relationship management skills.
Reporting Structure: The Brand Development Manager reports directly to the Sales Director and works closely with sales reps, district managers, and key account specialists.
Work Arrangement: On-site. This role requires frequent travel to customer accounts and regular interaction with field management.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth and development within the company, based on performance and market demands.
Office Type: Corporate office. The Syosset office is one of Southern Glazer’s many locations across the United States and Canada.
Office Location(s): Syosset, New York
Geographic Context:
Work Schedule: Full-time, typically 40 hours per week, with occasional overtime based on business needs
ASSUMPTION: The Syosset office provides a professional work environment with ample opportunities for collaboration and growth.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Sales, Beverage, Alcohol, Distribution, Customer Relationship Management, Strategic Planning, Brand Development, Trade Channels, Wholesaler, Performance Tracking
ASSUMPTION: The application process for this role is typical for the beverage industry, with a focus on assessing sales experience, skills, and cultural fit.
ASSUMPTION: The specific tools and technologies required for this role may vary based on the company's internal systems and processes.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Southern Glazer’s Wine and Spirits values candidates who are results-driven, adaptable, and strong communicators, with a passion for the beverage industry.
ASSUMPTION: This role may present challenges related to travel, managing diverse customers and teams, and adapting to industry changes.
ASSUMPTION: This role is similar to other sales and brand development roles within the beverage industry, with a focus on trade channels and wholesaler management.
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative aspects of the Brand Development Manager role.
ASSUMPTION: These interview questions help candidates better understand the role, the company culture, and the opportunities for growth and development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.