📌 Core Information
🔹 Job Title: Brand Development Manager
🔹 Company: eBay
🔹 Location: Salt Lake City, Portland, Austin, Bellevue, San Jose
🔹 Job Type: Full-Time, Remote OK
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving enterprise sales and acquiring new, high-value brand relationships
- Building and expanding eBay’s brand portfolio through strategic partnerships
- Developing and executing advertising strategies to meet brand objectives
- Collaborating cross-functionally to ensure seamless integration and alignment across campaigns
- Maximizing revenue potential for brands through innovative and creative solutions
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a proven track record in enterprise sales and brand advertising to succeed.
📋 Key Responsibilities
✅ Drive enterprise sales by acquiring new, high-value brand relationships with established brands and leading industry players across verticals
✅ Build and maintain strategic partnerships with brands, focusing on aligning eBay’s ad products with their unique business objectives
✅ Design brand advertising solutions by partnering with brands to define their advertising objectives and create holistic media plans
✅ Execute campaign strategy by defining campaign objectives, setting clear budgets, and overseeing the development of creative assets
✅ Maximize value through ads by constantly innovating and applying creative solutions to maximize revenue potential for brands
✅ Collaborate cross-functionally with merchandising, business development, and product teams to ensure seamless integration and alignment across campaigns
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to thrive in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years in performance marketing, digital advertising, or e-commerce
Required Skills:
- Proven track record in driving new business acquisition, particularly through cold calling, networking, and establishing brand relationships
- Experience with enterprise-level sales and building long-term partnerships with established brands
- Strong organizational skills, attention to detail, and ability to thrive in a fast-paced environment
- Positive, results-oriented attitude with a drive to innovate and achieve business goals
- Experience in setting and measuring advertising KPIs
Preferred Skills:
- Experience with both Search and Display advertising
ASSUMPTION: Candidates with a strong background in enterprise sales, brand advertising, and client relationship management will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $90,400 - $176,200 (varies by location)
Benefits:
- Medical
- Financial
- Paid Time Off
- Parental Leave
- Target Bonus
- Restricted Stock Units
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on location, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: eBay operates in the global e-commerce industry, connecting millions of sellers and buyers worldwide through its online marketplace and advertising platforms.
Company Size: eBay is a large corporation with over 10,000 employees, providing ample opportunities for career growth and collaboration.
Founded: eBay was founded in 1995 and has since grown into a global leader in e-commerce, revolutionizing the way people buy and sell items online.
Company Description:
- eBay is committed to creating pathways to connect people and build communities to create economic opportunity for all.
- The company's technology empowers customers, providing everyone the opportunity to grow and thrive, regardless of their background or location.
- eBay's work creates waves of change for its customers, the company, its communities, and the planet.
Company Specialties:
- e-commerce
- retail
- internet
- and technology
Company Website: www.ebayinc.com
ASSUMPTION: eBay's large size and global presence offer applicants a dynamic and diverse work environment with numerous opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and strong communication skills to drive results and manage brand relationships.
Reporting Structure: The Brand Development Manager will report directly to the Head of Brand Partnerships or a similar role within the organization.
Work Arrangement: This role is remote OK, offering flexibility for candidates to work from various locations within the United States.
Growth Opportunities:
- Advancement to senior or director-level roles within the brand partnerships team
- Expansion into other areas of eBay's advertising business, such as search or display advertising
- Potential to lead or contribute to strategic initiatives that drive eBay's advertising growth and innovation
ASSUMPTION: This role provides a strong foundation for career growth within eBay's advertising business, with opportunities to expand into different areas and take on more senior responsibilities over time.
🌍 Location & Work Environment
Office Type: eBay offers a hybrid work environment, with the option to work remotely or from one of their offices located across the United States.
Office Location(s): Salt Lake City, Portland, Austin, Bellevue, San Jose
Geographic Context:
- eBay's offices are located in major metropolitan areas, providing access to diverse cultural experiences, vibrant communities, and ample professional networking opportunities.
- The remote work option allows for flexibility and work-life balance, with the ability to work from home or a preferred location.
- eBay's global presence enables collaboration with teams and brands from around the world, exposing employees to diverse perspectives and ideas.
Work Schedule: Full-time, with flexibility for remote work
ASSUMPTION: eBay's hybrid work environment and remote OK policy provide employees with the flexibility to balance their personal and professional lives while still enjoying the benefits of working for a global e-commerce leader.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- Virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and onboarding
Key Assessment Areas:
- Sales and negotiation skills
- Brand advertising knowledge and strategy development
- Client relationship management and communication skills
- Cultural fit and alignment with eBay's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your enterprise sales experience, brand advertising knowledge, and client relationship management skills.
- Prepare examples of successful brand partnerships and advertising campaigns you've managed in the past.
- Research eBay's advertising business and be ready to discuss how your skills and experience align with the company's goals and objectives.
ATS Keywords: Enterprise Sales, Brand Advertising, Client Relationship Management, Strategic Thinking, Cross-functional Collaboration, eBay, Advertising, Brand Partnerships
ASSUMPTION: eBay's interview process focuses on assessing candidates' sales and negotiation skills, brand advertising knowledge, and cultural fit within the organization.
🛠️ Tools & Technologies
- Salesforce
- Google Workspace (Gmail, Google Drive, Google Docs)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator)
- Social media platforms (LinkedIn, Facebook, Twitter)
ASSUMPTION: eBay's brand partnerships team uses a variety of tools and technologies to manage client relationships, develop advertising strategies, and track campaign performance.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inclusive
- Empowered
- One Team
- Innovative
Work Style:
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and open to change
- Customer-focused and committed to excellence
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have strong communication skills and the ability to build and maintain relationships with key decision-makers?
- Are you passionate about eBay's mission to connect people and build communities to create economic opportunity for all?
ASSUMPTION: eBay values candidates who are customer-obsessed, inclusive, empowered, collaborative, and innovative, with a strong commitment to the company's mission and values.
⚠️ Potential Challenges
- Managing a high volume of brand relationships and ensuring each brand's unique needs are met
- Balancing the need to drive revenue growth with the desire to maintain strong, long-term brand partnerships
- Keeping up with the latest trends in advertising and e-commerce to ensure brand strategies remain relevant and competitive
- Navigating a large, global organization and building effective relationships with internal stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, strategic thinking, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other brand development roles, this position offers a unique opportunity to drive enterprise sales and expand eBay's brand portfolio through strategic partnerships
- eBay's global presence and extensive advertising platform provide brands with unparalleled reach and visibility, making it an attractive partner for brands looking to grow their businesses
- This role offers a clear career path for growth within eBay's advertising business, with opportunities to take on more senior responsibilities over time
ASSUMPTION: This role offers a unique blend of enterprise sales, brand advertising, and client relationship management, making it an attractive opportunity for candidates with relevant experience and skills.
📝 Sample Projects
- Developing and executing a comprehensive advertising strategy for a major retail brand, driving a 25% increase in brand awareness and a 15% increase in online sales within the first six months
- Building and maintaining a strong, long-term relationship with a leading technology brand, resulting in a 30% increase in ad spend and a 20% increase in revenue for eBay over a three-year period
- Managing a team of brand partnerships managers to drive revenue growth and expand eBay's brand portfolio, achieving a 15% increase in advertising revenue within the first year
ASSUMPTION: These sample projects demonstrate the strategic thinking, client relationship management, and revenue growth skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role?
- How does eBay support the growth and development of its brand partnerships team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does eBay measure the success of its brand partnerships, and how will my performance be evaluated?
- What opportunities are there for growth and advancement within eBay's advertising business?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and eBay's advertising business, enabling you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your enterprise sales experience, brand advertising knowledge, and client relationship management skills
- Prepare examples of successful brand partnerships and advertising campaigns you've managed in the past
- Research eBay's advertising business and be ready to discuss how your skills and experience align with the company's goals and objectives
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
