- Job Title: Brand Development Manager
- Company: Southern Glazer’s Wine and Spirits, LLC
- Location: Syosset, New York
- Job Type: Full-time, On-site
- Category: Beverage Alcohol Distribution
- Date Posted: April 9, 2025
- Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Achieving customer objectives and targets through strategic planning and execution.
- Driving brand success within trade channels through leadership selling and team collaboration.
- Managing customer relationships to deliver measurable results.
- Monitoring and tracking wholesaler performance against agreed supplier objectives.
ASSUMPTION: This role requires a strong understanding of the beverage alcohol industry, trade channels, and customer management strategies.
📋 Key Responsibilities
- Support accounts in trade channels, including off-premise, regional, and national customers.
- Drive brand success through leadership selling and actively supporting sales reps, district managers, and key account specialists.
- Lead the sales process, including targeting appropriate accounts, lead selling, education, and positioning brands for success within the account.
- Monitor field implementation and execution of programs within assigned accounts to ensure product pricing and promotion.
- Regularly interact with field management to update programming, brand priorities, and best practices.
- Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives.
- Develop key account relationships that deliver measurable results.
- Work with key assigned teams to deliver monthly goals (work-withs, product training samples, etc.).
- Create, coordinate, and attend on-site promotional functions at established customer accounts.
- Perform other job-related duties as assigned.
ASSUMPTION: This role involves frequent travel to customer accounts and requires strong communication, problem-solving, and negotiation skills.
🎯 Required Qualifications
- Education: Bachelor's Degree or equivalent combination of education and experience.
- Experience: Five years of industry-related sales experience within the distribution, hospitality, or supplier community.
- Required Skills:
- Proven sales experience and a track record of achieving targets.
- Strong customer relationship management skills.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in Microsoft Office Suite and CRM software.
- Valid state motor vehicle operator’s license and ability to obtain and maintain auto liability insurance by State laws.
- Must be at least 21 years of age.
Preferred Skills:
- Experience with beverage alcohol industry or related field.
- Bilingual or multilingual skills.
ASSUMPTION: Candidates with relevant industry experience and a strong sales background are likely to be the most successful in this role.
💰 Compensation & Benefits
- Salary Range: $65,000 - $80,000 per year (annual base salary range provided by the company, not AI-estimated)
- Benefits:
- Comprehensive medical and prescription drug coverage.
- Dental and vision plans.
- Tax-saving Flexible Spending Accounts.
- Disability coverage.
- Life insurance plans.
- 401(k) plan.
- Tuition reimbursement.
- Wellness program.
- Parental leave.
- Vacation accrual.
- Paid sick leave.
- Car Allowance: $7,200 per year.
- Sales Incentives: Eligible.
- Working Hours: Full-time, typically 40 hours per week, with flexibility based on business needs.
ASSUMPTION: The provided salary range is an average range for this position, and the final offer will be evaluated based on the specific candidate's education, skills, and experience.
📌 Applicant Insights
🔍 Company Context
- Industry: Beverage Manufacturing
- Company Size: 10,001+ employees
- Founded: 1968
- Company Description: Southern Glazer’s Wine & Spirits is the world’s pre-eminent distributor of beverage alcohol, and proud to be a multi-generational, family-owned company. They have operations in 47 states and Canada, offering a wide range of careers focused on delivering a captivating and rewarding experience.
- Company Specialties: Transportation, distribution, beverage, and wine & spirits.
ASSUMPTION: Working for a large, family-owned company like Southern Glazer’s offers opportunities for career growth and development within a stable and established organization.
📊 Role Analysis
- Career Level: Mid-level to senior-level management position.
- Reporting Structure: This role reports directly to the Vice President of Brand Development.
- Work Arrangement: On-site, with frequent travel to customer accounts.
- Growth Opportunities:
- Advancement to senior-level management positions within the brand development team or other departments.
- Expansion of responsibilities and account management as the company grows and enters new markets.
ASSUMPTION: This role offers opportunities for career progression within the company, as well as the chance to work with a diverse range of customers and brands.
🌍 Location & Work Environment
- Office Type: Corporate office environment with a sales-focused culture.
- Office Location: Syosset, New York
- Geographic Context: Syosset is located on Long Island, approximately 30 miles east of New York City, offering a suburban environment with easy access to urban amenities.
- Work Schedule: Full-time, with flexible hours based on business needs and customer demands.
ASSUMPTION: The suburban location of the office provides a balance between work and personal life, while still offering access to the resources and opportunities of a major metropolitan area.
💼 Interview & Application Insights
- Typical Process: Phone or video screening, followed by in-person interviews with the hiring manager and other key stakeholders.
- Key Assessment Areas: Sales skills, customer management, industry knowledge, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant sales experience and industry-specific skills.
- Prepare examples of your sales achievements and customer management strategies.
- Research the company and industry to demonstrate your knowledge and enthusiasm.
ASSUMPTION: The interview process will focus on assessing your sales skills, industry knowledge, and cultural fit, with a strong emphasis on your ability to build and maintain customer relationships.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Microsoft Dynamics 365)
- Presentation software (e.g., PowerPoint, Keynote)
- Project management tools (e.g., Asana, Trello)
- Industry-specific software and platforms (e.g., beverage alcohol industry databases, market research tools)
ASSUMPTION: Proficiency in Microsoft Office Suite and CRM software is essential for this role, while experience with industry-specific tools and platforms is a plus.
👔 Cultural Fit Considerations
- Company Values: Family-owned, customer-focused, innovative, and collaborative.
- Work Style: Fast-paced, dynamic, and team-oriented, with a strong emphasis on sales and customer management.
- Self-Assessment Questions:
- How do you align with the company's family-owned values and culture?
- How do you approach building and maintaining strong customer relationships?
- How do you balance a fast-paced work environment with a focus on customer management and sales targets?
ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style, as well as a proven track record of success in sales and customer management, are likely to be the most successful in this role.
⚠️ Potential Challenges
- Managing a large portfolio of customer accounts and brands, requiring strong organizational skills and time management.
- Balancing the needs and priorities of multiple stakeholders, including customers, field management, and internal teams.
- Navigating a dynamic and competitive industry, with a constant need to adapt to market trends and customer demands.
ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize their workload, and adapt to the unique challenges and opportunities presented by the beverage alcohol industry.
📈 Similar Roles Comparison
- Brand Manager: Responsible for brand strategy, marketing, and product development, with a focus on long-term brand growth and market share.
- National Account Manager: Manages relationships with large, national customers, focusing on volume sales and strategic partnerships.
- Regional Sales Manager: Oversees a team of sales representatives, responsible for achieving sales targets and managing customer relationships within a specific geographic region.
ASSUMPTION: The Brand Development Manager role is distinct from these similar roles, with a focus on driving brand success within trade channels and managing customer relationships to achieve profitable long-term growth.
📝 Sample Projects
- Developing and implementing a strategic plan to increase market share for a specific brand within a targeted trade channel.
- Coordinating and executing a national promotional campaign, including event planning, logistics, and vendor management.
- Conducting market research and analysis to identify trends, opportunities, and threats within the beverage alcohol industry.
ASSUMPTION: These sample projects illustrate the strategic, tactical, and analytical aspects of the Brand Development Manager role, requiring a strong understanding of the beverage alcohol industry and customer management strategies.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as marketing and operations?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
- How does the company support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role, your understanding of its requirements, and your commitment to setting yourself up for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://recruiting.southernglazers.com/job/Syosset-Brand-Development-Manager-NY-11791/1280682700/).
- Tailor your resume and cover letter to highlight your relevant sales experience, industry-specific skills, and cultural fit with the company.
- Prepare examples of your sales achievements and customer management strategies to discuss during the interview process.
- Research the company and industry to demonstrate your knowledge and enthusiasm.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
