Brand Development Manager

📌 Core Information

🔹 Job Title: Brand Development Manager

🔹 Company: Southern Glazer’s Wine and Spirits, LLC

🔹 Location: Middletown, New York, United States

🔹 Job Type: Full-Time, On-Site

🔹 Category: Beverage Manufacturing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Achieving customer objectives and targets through strategic implementation
• Managing customer relationships and driving brand success
• Collaborating with cross-functional teams to deliver monthly goals
• Creating and coordinating promotional functions at customer accounts
• Performing other job-related duties as assigned

ASSUMPTION: This role requires a high level of autonomy and strategic thinking to achieve customer objectives and drive brand success.

📋 Key Responsibilities

✅ Support accounts in trade channels including Off-Premise, regional, and national customers

✅ Drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, district managers, and key account specialists within the wholesaler

✅ Lead all parts of the sales process including targeting appropriate accounts, lead selling, education and positioning brands for success within the account

✅ Monitor field implementation and execution of programs within assigned accounts to ensure product pricing and promotion

✅ Regularly interact with field management for updating programming and brand priorities, brand standards and best practices leading to successful execution in the market

✅ Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives

✅ Develop key account relationships that deliver measurable results

✅ Work with key assigned teams to deliver monthly goals (work-withs, product training samples, etc.)

✅ Create, coordinate, and attend on-site promotional functions at established customer accounts (e.g., winemaker dinners, product launches, and tastings)

✅ Perform other job-related duties as assigned

ASSUMPTION: This role involves a mix of strategic planning, customer management, and on-site event coordination, requiring strong organizational skills and adaptability.

🎯 Required Qualifications

Education: Bachelor's Degree or an equivalent combination of education and experience

Experience: Five years of industry-related sales experience within the distribution, hospitality, or supplier community

Required Skills:

• Proven sales experience and customer relationship management
• Brand positioning and market execution skills
• Performance tracking and analytical skills
• Strong communication, negotiation, and problem-solving skills
• Valid state motor vehicle operator’s license and ability to maintain auto liability insurance

Preferred Skills:

• Experience in the beverage alcohol industry
• Fluency in additional languages

ASSUMPTION: While industry-specific experience is preferred, candidates with transferable skills from related industries may also be considered.

💰 Compensation & Benefits

Salary Range: $65,000 - $80,000 per year plus an annual $7,200 car allowance plus sales incentives eligible. This salary range is an average range for this position. In determining a final offer, the company will evaluate a specific candidate’s education, skills, and experience and will make an offer appropriately.

Benefits:

• Comprehensive medical and prescription drug coverage
• Dental and vision plans
• Tax-saving Flexible Spending Accounts
• Disability coverage
• Life insurance plans
• 401(k) plan
• Tuition reimbursement
• Wellness program
• Parental leave
• Vacation accrual
• Paid sick leave

Working Hours: Full-time, typically 40 hours per week, with flexibility based on business needs

ASSUMPTION: The provided salary range is an estimate based on industry standards for this role, experience level, and location. The final offer may vary based on the candidate's specific qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing. Southern Glazer’s Wine and Spirits is the world’s pre-eminent distributor of beverage alcohol, with operations in 47 states and Canada.

Company Size: 10,001+ employees. As a large company, Southern Glazer’s offers extensive resources and opportunities for career growth and development.

Founded: 1968. The company is a multi-generational, family-owned business with a rich history and strong industry presence.

Company Description:

• Southern Glazer’s is committed to delivering a captivating and rewarding experience to both customers and employees
• The company challenges its colleagues and provides them with tools to grow, succeed, and accomplish their personal and professional goals
• Southern Glazer’s offers an array of careers focused on delivering the highest quality service to each of its customers

Company Specialties:

• Transportation
• Distribution
• Beverage and Wine & Spirits

Company Website: www.southernglazers.com

ASSUMPTION: Southern Glazer’s Wine and Spirits is a well-established company with a strong reputation in the beverage alcohol industry, offering extensive opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-Senior level. This role requires a high level of experience and strategic thinking to achieve customer objectives and drive brand success.

Reporting Structure: The Brand Development Manager reports directly to the Sales Manager or a similar role within the organization.

Work Arrangement: On-site, with occasional travel to customer accounts and events. Some flexibility in working hours may be available based on business needs.

Growth Opportunities:

• Progression to senior sales roles or management positions within the company
• Expansion of responsibilities and account management based on performance
• Potential opportunities in other regions or business units within the organization

ASSUMPTION: This role offers significant opportunities for career growth and development within the company, based on performance and individual goals.

🌍 Location & Work Environment

Office Type: Corporate office environment with a casual dress code and collaborative work culture.

Office Location(s): Middletown, New York, United States

Geographic Context:

• Middletown is located in the Hudson Valley region of New York, approximately 60 miles north of New York City
• The area offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions
• Middletown has a population of approximately 30,000 people and a median household income of around $75,000

Work Schedule: Full-time, typically 40 hours per week, with flexibility based on business needs and customer demands.

ASSUMPTION: The Middletown office offers a collaborative and dynamic work environment, with easy access to outdoor recreation and cultural attractions in the surrounding Hudson Valley region.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening
• Phone or video screening with the HR department
• In-person or video interview with the hiring manager and/or team members
• Background check and reference check
• Final decision and offer

Key Assessment Areas:

• Sales experience and customer relationship management skills
• Brand positioning and market execution skills
• Performance tracking and analytical skills
• Communication, negotiation, and problem-solving skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight specific sales achievements and customer success stories in your resume
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
• Prepare for behavioral interview questions that focus on your sales experience and problem-solving skills
• Research the company and industry to show your enthusiasm and knowledge during the interview

ATS Keywords: Brand Development, Sales Experience, Customer Relationship Management, Brand Positioning, Market Execution, Performance Tracking, Promotional Functions, Account Management, Trade Channel Support, Product Training, Lead Selling, Program Implementation, Communication Skills, Analytical Skills, Problem Solving, Negotiation Skills

ASSUMPTION: The interview process for this role will focus on assessing the candidate's sales experience, customer relationship management skills, and cultural fit with the company.

🛠️ Tools & Technologies

• Salesforce or similar CRM software
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Zoom or similar video conferencing software

ASSUMPTION: The specific tools and technologies used in this role may vary based on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Family-owned and family-focused
• Customer-centric and committed to delivering exceptional service
• Collaborative and inclusive work environment
• Focused on growth and continuous improvement

Work Style:

• Casual dress code and flexible work arrangements
• Dynamic and fast-paced work environment
• Strong emphasis on teamwork and collaboration
• Opportunities for professional development and growth

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working independently and managing multiple priorities?
• Do you have strong communication and negotiation skills?
• Are you passionate about delivering exceptional customer service?

ASSUMPTION: Southern Glazer’s Wine and Spirits values a diverse and inclusive work environment, with a strong emphasis on collaboration and customer service.

⚠️ Potential Challenges

• Managing multiple customer accounts and priorities simultaneously
• Working in a fast-paced and dynamic sales environment
• Occasional travel and on-site event coordination
• Adapting to changes in customer demands and market trends

ASSUMPTION: This role may present challenges in managing multiple priorities, working in a fast-paced environment, and adapting to changes in customer demands and market trends.

📈 Similar Roles Comparison

• Brand Development Manager vs. Brand Manager: Both roles focus on driving brand success, but the Brand Development Manager has a stronger emphasis on sales and customer management
• Industry-specific context: Beverage alcohol industry trends and regulations may impact the role's responsibilities and priorities
• Career path comparison: This role offers opportunities for progression to senior sales roles or management positions within the company

ASSUMPTION: While this role shares some similarities with other brand management positions, it has a unique focus on sales and customer management within the beverage alcohol industry.

📝 Sample Projects

• Developing and executing a strategic sales plan for a new product launch
• Conducting market research and analysis to identify growth opportunities for an established brand
• Managing a promotional event or tasting for a key customer account, including logistics, vendor coordination, and on-site execution

ASSUMPTION: These sample projects demonstrate the strategic planning, customer management, and event coordination aspects of the Brand Development Manager role.

❓ Key Questions to Ask During Interview

• Can you describe the typical sales cycle for a brand in our portfolio?
• How does the company support the growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure and track performance against supplier objectives?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your sales experience, customer success stories, and relevant skills
• Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
• Prepare for behavioral interview questions that focus on your sales experience and problem-solving skills
• Research the company and industry to show your enthusiasm and knowledge during the interview
• Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.