📌 Core Information
🔹 Job Title: Brand Development Manager
🔹 Company: Southern Glazer’s Wine and Spirits, LLC
🔹 Location: Syosset, New York
🔹 Job Type: Full-Time, On-Site
🔹 Category: Sales & Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Achieving customer objectives and targets through strategic implementation
- Driving brand success through leadership selling and supporting sales efforts
- Managing customer relationships and developing key account strategies
- Monitoring field execution and providing detailed performance tracking reports
ASSUMPTION: This role requires a high level of sales experience and industry knowledge to effectively manage customer relationships and drive brand success.
📋 Key Responsibilities
✅ Support accounts in trade channels including Off-Premise, regional, and national customers
✅ Drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, district managers, and key account specialists within the wholesaler
✅ Lead all parts of the sales process including targeting appropriate accounts, lead selling, education and positioning brands for success within the account
✅ Monitor field implementation and execution of programs within assigned accounts to ensure product pricing and promotion
✅ Regularly interact with field management for updating programming and brand priorities, brand standards and best practices leading to successful execution in the market
✅ Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives
✅ Develop key account relationships that deliver measurable results
✅ Work with key assigned teams to deliver monthly goals (work-withs, product training samples, etc.)
✅ Create, coordinate, and attend on-site promotional functions at established customer accounts (e.g., winemaker dinners, product launches, and tastings)
ASSUMPTION: This role involves frequent travel to customer accounts and may require working non-standard hours to attend promotional events.
🎯 Required Qualifications
Education: Bachelor’s Degree or an equivalent combination of education and experience
Experience: Five years of industry-related sales experience within the distribution, hospitality, or supplier community
Required Skills:
- Proven sales experience with a focus on customer relationship management
- Strong brand positioning and trade channel management skills
- Excellent communication, analytical, and problem-solving skills
- Proficiency in performance tracking and reporting
- Ability to work effectively in a team environment and collaborate with cross-functional teams
Preferred Skills:
- Experience with beverage alcohol industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in the beverage alcohol industry or a related field is highly preferred for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $80,000 per year plus an annual $7,200 car allowance plus sales incentives eligible. This salary range is an average range for this position. In determining a final offer, the company will evaluate a specific candidate’s education, skills, and experience and will make an offer appropriately.
Benefits:
- Comprehensive medical and prescription drug coverage
- Dental and vision plans
- Tax-saving Flexible Spending Accounts
- Disability coverage
- Life insurance plans
- 401(k) plan
- Tuition reimbursement
- Wellness program
- Parental leave
- Vacation accrual
- Paid sick leave
Working Hours: Full-time, typically 40 hours per week, with potential for overtime or non-standard hours based on business needs
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate’s specific qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing. Southern Glazer’s Wine and Spirits is the world’s pre-eminent distributor of beverage alcohol, with operations in 47 states and Canada.
Company Size: 10,001+ employees. As a large company, Southern Glazer’s offers extensive resources and opportunities for career growth and development.
Founded: 1968. Southern Glazer’s is a multi-generational, family-owned company with a rich history and strong industry reputation.
Company Description:
- Southern Glazer’s is committed to delivering the highest quality service to each of its customers
- The company offers an array of careers focused on delivering a captivating and rewarding experience to its employees
- Southern Glazer’s challenges its colleagues every step of the way and provides them with tools to grow, succeed, and accomplish their personal and professional goals
Company Specialties:
- Transportation
- Distribution
- Beverage and Wine & Spirits
Company Website: https://www.southernglazers.com
ASSUMPTION: Southern Glazer’s Wine and Spirits is a well-established company with a strong presence in the beverage alcohol industry, offering extensive opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior-level sales role, with potential for career advancement within the company
Reporting Structure: This role reports directly to the Sales Manager or Director of Sales and may have supervisory responsibilities for sales reps, district managers, and key account specialists
Work Arrangement: On-site, with potential for hybrid or remote work arrangements based on business needs and individual performance
Growth Opportunities:
- Advancement to senior sales roles or management positions within the company
- Expansion of responsibilities and leadership opportunities based on individual performance and business needs
- Access to training and development programs to enhance skills and knowledge
ASSUMPTION: This role offers significant opportunities for career growth and development within the company, based on individual performance and business needs.
🌍 Location & Work Environment
Office Type: Corporate office environment with a professional and collaborative work culture
Office Location(s): Syosset, New York
Geographic Context:
- Syosset is a suburban community located on Long Island, approximately 30 miles east of New York City
- The area offers a mix of urban and suburban living, with easy access to New York City and other major metropolitan areas
- The Long Island region is known for its diverse cultural attractions, including museums, theaters, and historical sites
Work Schedule: Full-time, typically 40 hours per week, with potential for overtime or non-standard hours based on business needs and customer demands
ASSUMPTION: The work environment is professional and collaborative, with a strong focus on teamwork and customer service.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or other team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Sales experience and industry knowledge
- Customer relationship management skills
- Brand positioning and trade channel management skills
- Communication, analytical, and problem-solving skills
- Ability to work effectively in a team environment
Application Tips:
- Highlight relevant sales experience and industry-specific achievements in your resume
- Tailor your cover letter to emphasize your fit for the role and the company’s mission and values
- Prepare for behavioral interview questions that focus on your sales experience and customer relationship management skills
- Research the company and its products to demonstrate your enthusiasm and knowledge of the industry
ATS Keywords: Brand Development, Sales Manager, Key Account Management, Customer Relationship Management, Trade Channel Management, Beverage Alcohol Industry, Southern Glazer’s Wine and Spirits
ASSUMPTION: The interview process will focus on assessing the candidate’s sales experience, industry knowledge, and fit with the company’s culture and values.
🛠️ Tools & Technologies
- Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
- Sales performance tracking and reporting tools (e.g., Excel, Power BI)
- Presentation software (e.g., PowerPoint, Google Slides)
- Communication and collaboration tools (e.g., email, instant messaging, video conferencing)
ASSUMPTION: The specific tools and technologies used may vary based on the company’s internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Collaborative
- Innovative
- Respectful
- Accountable
Work Style:
- Professional and collaborative work environment
- Strong focus on teamwork and customer service
- Opportunities for career growth and development
- Flexible work arrangements based on business needs and individual performance
Self-Assessment Questions:
- Do you have a proven track record of success in sales, with a focus on customer relationship management?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on customer service?
- Do you have strong brand positioning and trade channel management skills, with a deep understanding of the beverage alcohol industry?
ASSUMPTION: Successful candidates will demonstrate a strong fit with the company’s values and work style, with a proven track record of success in sales and a deep understanding of the beverage alcohol industry.
⚠️ Potential Challenges
- Managing a large portfolio of customer accounts and maintaining strong relationships with key stakeholders
- Navigating a complex and dynamic industry with frequent changes in customer demands and market trends
- Balancing the demands of multiple customers and internal teams, with a focus on prioritization and time management
- Adapting to a fast-paced and ever-changing work environment, with a strong focus on customer service and continuous improvement
ASSUMPTION: This role presents significant challenges, but also offers substantial opportunities for career growth and development within the company.
📈 Similar Roles Comparison
- Brand Development Manager vs. Key Account Manager: Both roles focus on managing customer relationships and driving brand success, but the Brand Development Manager role has a stronger focus on leadership selling and strategic implementation
- Beverage Alcohol Industry Context: The beverage alcohol industry is highly competitive and dynamic, with a strong focus on customer service and continuous innovation
- Career Path Comparison: This role offers significant opportunities for career advancement within the company, with potential for expansion of responsibilities and leadership opportunities based on individual performance and business needs
ASSUMPTION: This role is unique in its focus on strategic implementation and leadership selling, with significant opportunities for career growth and development within the company.
📝 Sample Projects
- Developing and executing a strategic plan to drive brand success for a key customer account, with a focus on leadership selling and customer relationship management
- Managing a portfolio of customer accounts within a specific trade channel, with a focus on maximizing sales and market share while maintaining strong relationships with key stakeholders
- Coordinating and executing promotional events at established customer accounts, with a focus on driving brand awareness and customer engagement
ASSUMPTION: These sample projects highlight the strategic and leadership-focused nature of this role, with a strong emphasis on customer relationship management and brand positioning.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the company’s long-term growth and expansion plans?
- What opportunities are there for career advancement within the company, based on individual performance and business needs?
- How does the company support work-life balance for its employees?
- What are the key challenges facing the company in the beverage alcohol industry, and how can this role contribute to addressing them?
ASSUMPTION: These interview questions focus on understanding the role’s priorities, career advancement opportunities, and the company’s long-term growth and expansion plans.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant sales experience and industry-specific achievements
- Write a compelling cover letter that emphasizes your fit for the role and the company’s mission and values
- Prepare for behavioral interview questions that focus on your sales experience and customer relationship management skills
- Research the company and its products to demonstrate your enthusiasm and knowledge of the industry
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
