📌 Core Information
🔹 Job Title: Brand Development Manager - Beam
🔹 Company: Southern Glazer’s Wine and Spirits, LLC
🔹 Location: Richmond, Virginia, United States
🔹 Job Type: Full-time, On-site
🔹 Category: Sales & Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: Mid-level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving brand success through leadership selling and supporting sales efforts within trade channels.
- Managing customer relationships to achieve customer objectives and targets.
- Collaborating with cross-functional teams to deliver monthly goals and promotional functions.
- Monitoring wholesaler performance and providing detailed tracking reports.
- Developing key account relationships that deliver measurable results.
ASSUMPTION: This role requires a balance of sales, marketing, and account management skills, with a focus on driving brand success within the beverage alcohol industry.
📋 Key Responsibilities
✅ Support accounts in trade channels including Off-Premise, regional, and national customers.
✅ Drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, district managers, and key account specialists within the wholesaler.
✅ Lead all parts of the sales process including targeting appropriate accounts, lead selling, education and positioning brands for success within the account.
✅ Monitor field implementation and execution of programs within assigned accounts to ensure product pricing and promotion.
✅ Regularly interact with field management for updating programming and brand priorities, brand standards and best practices leading to successful execution in the market.
✅ Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives.
✅ Develop key account relationships that deliver measurable results.
✅ Work with key assigned teams to deliver monthly goals (work-withs, product training samples, etc.).
✅ Create, coordinate, and attend on-site promotional functions at established customer accounts (e.g., winemaker dinners, product launches, and tastings).
✅ Perform other job-related duties as assigned.
ASSUMPTION: This role involves a high degree of customer interaction, requiring strong communication and interpersonal skills, as well as the ability to manage multiple priorities and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's Degree or an equivalent combination of education and experience
Experience: Five years of industry-related sales experience within the distribution, hospitality, or supplier community
Required Skills:
- Proven sales experience, preferably in the beverage alcohol industry.
- Strong customer relationship management skills.
- Excellent communication and presentation skills.
- Ability to analyze and interpret data to drive decision-making.
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
- Valid state motor vehicle operator’s license and ability to obtain and maintain auto liability insurance by State laws.
Preferred Skills:
- Experience with Salesforce or other CRM platforms.
- Knowledge of the beverage alcohol industry and its trends.
- Fluency in a second language (Spanish).
ASSUMPTION: While not explicitly stated, proficiency in data analysis and presentation tools may be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Estimated based on industry standards for a mid-level sales role in the beverage alcohol industry in Richmond, VA)
Benefits:
- Comprehensive medical coverage
- Prescription drug coverage
- Dental plans
- Vision plans
- Flexible spending accounts
- Disability coverage
- Life insurance plans
- 401(k) plan
- Tuition assistance
- Wellness program
- Parental leave
- Vacation accrual
- Paid sick leave
Working Hours: Full-time, Monday - Friday, with occasional evenings and weekends for promotional events
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1968
Company Description:
- Southern Glazer’s Wine & Spirits is the world’s pre-eminent distributor of beverage alcohol, and proud to be a multi-generational, family-owned company.
- Operates in 47 states and Canada, offering a wide range of careers focused on delivering a captivating and rewarding experience.
- Challenges employees and provides tools to grow, succeed, and accomplish personal and professional goals.
Company Specialties:
- Transportation
- Distribution
- Beverage and Wine & Spirits
Company Website: www.southernglazers.com
ASSUMPTION: Southern Glazer’s Wine & Spirits is a well-established company with a strong reputation in the beverage alcohol industry, offering a range of career opportunities and comprehensive benefits.
📊 Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: Reports directly to the Senior Brand Development Manager or similar role
Work Arrangement: On-site, full-time position with occasional evenings and weekends for promotional events
Growth Opportunities:
- Progression to Senior Brand Development Manager or other senior sales roles within the company.
- Expansion of responsibilities to include additional brands or market segments.
- Potential cross-functional moves to marketing, category management, or other related fields.
ASSUMPTION: This role offers opportunities for career growth and development within the company, with a focus on building expertise in sales and brand management.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Richmond, Virginia
Geographic Context:
- Richmond is the capital of Virginia and the fourth-most populous city in the state.
- The city is known for its historic sites, museums, and cultural attractions, as well as its vibrant food and craft beer scenes.
- Richmond offers a mix of urban and suburban living options, with a cost of living that is generally lower than other major East Coast cities.
Work Schedule: Full-time, Monday - Friday, with occasional evenings and weekends for promotional events
ASSUMPTION: Richmond, Virginia, offers a diverse and dynamic work environment, with a rich cultural scene and a lower cost of living compared to other major East Coast cities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a member of the HR team
- In-person or video interview with the hiring manager and/or other team members
- Final interview with senior leadership
- Background check and reference check
Key Assessment Areas:
- Sales experience and track record
- Customer relationship management skills
- Communication and presentation skills
- Industry knowledge and trends
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume to highlight relevant sales experience and achievements.
- Prepare for behavioral interview questions that focus on your sales experience and customer relationship management skills.
- Research the company and the beverage alcohol industry to demonstrate your knowledge and enthusiasm for the role.
ATS Keywords: Brand Development, Sales, Trade Channels, Customer Relationship Management, Leadership Selling, Account Management, Promotional Functions, Wholesaler Performance, Beverage Alcohol Industry
ASSUMPTION: The interview process for this role will focus on assessing the candidate's sales experience, customer relationship management skills, and industry knowledge, with a strong emphasis on behavioral interview questions.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Salesforce or other CRM platforms (preferred)
- Data analysis and presentation tools (beneficial)
ASSUMPTION: Proficiency in Microsoft Office Suite is required, while experience with Salesforce or other CRM platforms and data analysis tools would be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Family-owned and operated
- Customer-focused
- Innovative and entrepreneurial
- Collaborative and inclusive
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Results-driven and accountable
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working in a team-oriented, collaborative setting?
- Do you have a proven track record of driving results and achieving targets in a sales role?
- Are you adaptable and responsive to change, with a strong customer focus?
ASSUMPTION: Southern Glazer’s Wine & Spirits values a strong work ethic, a customer-focused mindset, and the ability to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Occasional evenings and weekends for promotional events may impact work-life balance.
- The role requires a valid state motor vehicle operator’s license and the ability to obtain and maintain auto liability insurance by State laws.
- The beverage alcohol industry can be competitive and challenging, with a need to stay up-to-date on industry trends and regulations.
- The role may involve travel to other markets or regions, depending on the brand and customer needs.
ASSUMPTION: While this role offers a unique opportunity to drive brand success in the beverage alcohol industry, it also presents potential challenges related to work-life balance, industry competition, and travel requirements.
📈 Similar Roles Comparison
- Brand Development Manager vs. Brand Manager: Both roles focus on driving brand success, but the Brand Development Manager role places a greater emphasis on sales and customer relationship management.
- Brand Development Manager vs. National Account Manager: While both roles involve managing key accounts, the Brand Development Manager role focuses on driving brand success within trade channels, while the National Account Manager role focuses on managing national accounts and driving revenue growth.
- Career progression: The Brand Development Manager role offers opportunities for career growth and development within the company, with a focus on building expertise in sales and brand management.
ASSUMPTION: The Brand Development Manager role is unique in its focus on driving brand success through leadership selling and customer relationship management within trade channels, offering a distinct career path compared to similar roles in the beverage alcohol industry.
📝 Sample Projects
- Developing and executing a trade channel-specific marketing plan to drive brand awareness and sales in a target market.
- Conducting a competitive analysis of key brands within a specific trade channel and developing strategies to maintain market share and drive growth.
- Collaborating with cross-functional teams to deliver a successful promotional event, including planning, execution, and post-event analysis.
ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Brand Development Manager role, with a focus on driving brand success through leadership selling, customer relationship management, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging sales situation you've faced in a previous role and how you overcame it?
- How do you prioritize and manage multiple projects and deadlines simultaneously?
- Can you provide an example of a time when you successfully developed and executed a marketing plan to drive brand awareness and sales?
- How do you approach building and maintaining strong relationships with key customers?
- What strategies do you use to stay up-to-date on industry trends and regulations?
ASSUMPTION: These key questions will help you assess your fit for the Brand Development Manager role, as well as gain insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant sales experience and achievements, with a focus on leadership selling, customer relationship management, and brand development.
- Prepare a cover letter that demonstrates your enthusiasm for the role and the beverage alcohol industry, as well as your relevant skills and experience.
- If applicable, prepare examples of your portfolio or previous work that showcases your ability to drive brand success and manage customer relationships.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
