Brand Development Mgr - On Premiise, Control States (Cleveland Metro)

📌 Core Information - Job Title: Brand Development Manager - On-Premise, Control States (Cleveland Metro) - Company: Southern Glazer’s Wine and Spirits, LLC - Location: Cleveland, Ohio - Job Type: Full-time, On-site - Category: Beverage Distribution - Date Posted: May 22, 2025 - Experience Level: Mid-level (5-10 years of experience) 🚀 Job Overview - Key aspects of this role include: - Achieving customer objectives and targets through strategic planning and execution - Driving brand success through leadership selling and supporting sales efforts within the wholesaler - Managing customer accounts and building key account relationships - Monitoring field implementation and execution of programs within assigned accounts - Coordinating promotional events and product training samples - ASSUMPTION: This role requires a strong understanding of the beverage alcohol industry, sales experience, and the ability to build and maintain effective customer relationships. 📋 Key Responsibilities - ✅ Support accounts in trade channels including Off-Premise, regional, and national customers - ✅ Drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, district managers, and key account specialists within the wholesaler - ✅ Lead all parts of the sales process including targeting appropriate accounts, lead selling, education, and positioning brands for success within the account - ✅ Monitor field implementation and execution of programs within assigned accounts to ensure product pricing and promotion - ✅ Regularly interact with field management for updating programming and brand priorities, brand standards, and best practices leading to successful execution in the market - ✅ Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives - ✅ Develop key account relationships that deliver measurable results - ✅ Work with key assigned teams to deliver monthly goals (work-withs, product training samples, etc.) - ✅ Create, coordinate, and attend on-site promotional functions at established customer accounts (e.g., winemaker dinners, product launches, and tastings) - ✅ Perform other job-related duties as assigned - ASSUMPTION: This role involves frequent travel to customer accounts and may require working flexible hours to accommodate promotional events. 🎯 Required Qualifications - Education: Bachelor's Degree or equivalent combination of education and experience - Experience: Five years of industry-related sales experience within the distribution, hospitality, or supplier community - Required Skills: - Proven sales experience and a track record of achieving targets - Strong communication and presentation skills - Excellent organizational and time management skills - Proficiency in Microsoft Office Suite and CRM software - Valid state motor vehicle operator’s license and ability to obtain and maintain auto liability insurance by State laws - Must be at least 21 years of age - Preferred Skills: - Experience in the beverage alcohol industry - Knowledge of the Cleveland market and customer base - Familiarity with Southern Glazer’s Wine and Spirits’ products and portfolio - ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage. 💰 Compensation & Benefits - Salary Range: $70,000 - $90,000 per year (based on industry standards for a mid-level sales role in the beverage alcohol industry) - Benefits: - Comprehensive medical coverage - Prescription drug coverage - Dental and vision plans - Flexible spending accounts - Disability coverage - Life insurance plans - 401(k) plan - Tuition assistance - Wellness program - Parental leave - Vacation accrual - Paid sick leave - Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends to accommodate promotional events and customer needs - ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context - Industry: Beverage Manufacturing - Company Size: 10,001+ employees - Founded: 1968 - Company Description: Southern Glazer’s Wine & Spirits is the world’s pre-eminent distributor of beverage alcohol, and proud to be a multi-generational, family-owned company. We have operations in 47 states and Canada, offering an array of careers focused on delivering a captivating and rewarding experience. - Company Specialties: Transportation, distribution, beverage, and wine & spirits - Company Website: https://www.southernglazers.com/careers - ASSUMPTION: Southern Glazer’s Wine and Spirits is a well-established company with a strong reputation in the beverage alcohol industry, offering a comprehensive benefits package and opportunities for career growth. 📊 Role Analysis - Career Level: Mid-level, with opportunities for growth and advancement within the company - Reporting Structure: This role reports directly to the Regional Sales Manager - Work Arrangement: On-site, with occasional travel to customer accounts and promotional events - Growth Opportunities: - Advancement to a Senior Brand Development Manager or other leadership roles within the company - Opportunities to expand product knowledge and expertise within the beverage alcohol industry - ASSUMPTION: This role offers a clear career path for candidates looking to grow within the beverage alcohol industry. 🌍 Location & Work Environment - Office Type: Corporate office environment with a casual dress code - Office Location(s): Cleveland, Ohio - Geographic Context: Cleveland is a mid-sized city with a diverse economy, offering a range of cultural, recreational, and entertainment options - Work Schedule: Full-time, with flexible hours to accommodate customer needs and promotional events - ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic sales environment and be willing to travel to customer accounts as needed. 💼 Interview & Application Insights - Typical Process: Phone or video screen, in-person interviews, and a final presentation or case study - Key Assessment Areas: Sales experience, industry knowledge, communication skills, and cultural fit - Application Tips: - Tailor your resume and cover letter to highlight your relevant sales experience and industry knowledge - Prepare for behavioral interview questions that focus on your sales experience and customer relationship management skills - Research Southern Glazer’s Wine and Spirits’ products and portfolio to demonstrate your enthusiasm for the role and company - ATS Keywords: Sales experience, beverage alcohol industry, customer relationship management, brand positioning, trade channel management, performance tracking, promotional event coordination, team collaboration, market execution, account management, product training, leadership selling, strategic planning, communication skills, problem-solving, analytical skills, time management - ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the company's hiring timeline. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - CRM software (e.g., Salesforce, Microsoft Dynamics) - Presentation software (e.g., Prezi, Keynote) - Project management tools (e.g., Asana, Trello) - ASSUMPTION: Candidates should be comfortable using a range of software tools to support their sales efforts and manage their workload. 👔 Cultural Fit Considerations - Company Values: Integrity, passion, innovation, collaboration, and excellence - Work Style: Fast-paced, dynamic, and customer-focused, with a strong emphasis on teamwork and collaboration - Self-Assessment Questions: - How do you demonstrate integrity in your sales approach and customer interactions? - Can you provide an example of a time when you went above and beyond to support a customer or colleague? - How do you stay up-to-date with industry trends and market developments? - ASSUMPTION: Candidates who align with Southern Glazer’s Wine and Spirits’ company values and work style will be a strong fit for this role. ⚠️ Potential Challenges - Challenge 1: Managing a large portfolio of customer accounts and prioritizing sales efforts effectively - Challenge 2: Balancing the demands of customer needs and company objectives - Challenge 3: Adapting to a dynamic and evolving market landscape - Challenge 4: Maintaining a strong work-life balance in a fast-paced sales environment - ASSUMPTION: Candidates should be proactive in seeking support and resources to overcome these challenges and achieve success in the role. 📈 Similar Roles Comparison - Comparison point 1: This role differs from a traditional sales representative role in its focus on brand development and leadership selling, as well as its broader scope of responsibilities and customer base - Comparison point 2: The beverage alcohol industry is highly competitive and dynamic, with a strong emphasis on customer relationships and market execution - Comparison point 3: Career paths in the beverage alcohol industry may vary depending on the company's size, structure, and growth opportunities - ASSUMPTION: Candidates should research the beverage alcohol industry and Southern Glazer’s Wine and Spirits' competitors to gain a better understanding of the market landscape and career opportunities. 📝 Sample Projects - Project example 1: Developing and executing a strategic sales plan for a new product launch in the Cleveland market - Project example 2: Conducting a market analysis to identify trends and opportunities in the beverage alcohol industry - Project example 3: Coordinating a promotional event for a key customer account, including vendor management, logistics, and on-site support - ASSUMPTION: Candidates should be prepared to discuss their relevant sales experience and project management skills in their interview, providing specific examples of their achievements and the outcomes they delivered. ❓ Key Questions to Ask During Interview - Question 1: Can you describe the company's sales strategy and how this role contributes to its overall success? - Question 2: How does the company support the professional development and growth of its sales team members? - Question 3: What are the key priorities for this role in the first 90 days? - Question 4: How does the company measure the success of its sales team members and provide feedback on their performance? - Question 5: What are the most rewarding aspects of working in the beverage alcohol industry, and how does this role offer those experiences? - ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and market landscape. 📌 Next Steps for Applicants - To apply for this position: - Submit your application through the following link: https://recruiting.southernglazers.com/job/Cleveland-Brand-Development-Mgr-On-Premise%2C-Control-States-%28Cleveland-Metro%29-OH-44101/1293465500/ - Tailor your resume and cover letter to highlight your relevant sales experience and industry knowledge - Prepare for behavioral interview questions that focus on your sales experience and customer relationship management skills - Research Southern Glazer’s Wine and Spirits’ products and portfolio to demonstrate your enthusiasm for the role and company - Follow up with the hiring manager one week after submitting your application to inquire about the status of your application - ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.