Brand & Digital Design Associate Manager

📌 Core Information

🔹 Job Title: Brand & Digital Design Associate Manager

🔹 Company: Foundervine

🔹 Location: Accra, Greater Accra, Ghana

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Design

🔹 Date Posted: May 23, 2025

🔹 Experience Level: Mid-Senior level (3-5+ years)

🔹 Remote Status: Remote OK (UK, Ghana, US)

🚀 Job Overview

Key aspects of this role include:

• Leading design and digital brand delivery across Foundervine’s programmes and ventures
• Creating and maintaining a consistent visual identity for Foundervine
• Overseeing the design of branded materials, websites, and video content
• Supporting the launch of new ventures like Foundervine Spaces and Foundervine USA
• Collaborating with the Marketing Manager to deliver visual assets for various campaigns

ASSUMPTION: This role requires a balance of creative and strategic thinking, with a strong focus on both design and marketing aspects. Candidates should be comfortable working in a dynamic, fast-paced environment and have experience managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Brand Design Strategy & Execution: Oversee the development and consistent application of Foundervine’s visual identity, maintain brand guidelines, design branding for new ventures, and ensure brand consistency across all outputs.

✅ Asset Management: Create and maintain a centralised library of branded assets, ensure programme presentation decks and templates are visually consistent, and maintain structured design documentation.

✅ Website Design & Management: Lead the design, maintenance, and performance optimisation of the Foundervine website, build and manage new websites for ventures, and regularly update programme cohort pages.

✅ Video Editing & Visual Content: Produce and edit video content using tools like Adobe Premiere Pro, Adobe Rush, Canva, or Figma, and design engaging video and social templates.

✅ Marketing Support: Collaborate with the Marketing Manager to deliver visual assets for recruitment campaigns, events, and impact communications, and translate written content into compelling visual formats.

✅ Innovation, UX & Internal Communication: Stay up-to-date with design and marketing trends, translate community insights into user-centred design solutions, contribute to internal process improvements, and communicate updates and process changes clearly to internal teams.

ASSUMPTION: This role requires a mix of creative, technical, and project management skills. Candidates should be comfortable working with various design tools and have a strong understanding of visual design for both digital and print.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Brand Management, Graphic Design, Visual Communication, or a related field (Desirable)

Experience: 3-5+ years of experience in brand management, graphic, or visual design

Required Skills:

• Proficient in Figma, Canva, Adobe Premiere Pro, and Adobe Rush
• Well-versed in working with CMS platforms, Webflow
• Solid understanding of visual design for both digital and print
• Experience with video editing and motion design for social platforms and events
• Highly organised, with strong file and version management habits
• Excellent written and verbal communication skills with strong attention to detail
• Ability to juggle multiple projects and meet deadlines in a dynamic environment
• Collaborative and solutions-focused, with strong stakeholder engagement skills

Preferred Skills:

• Experience working in or with multinational teams, international agencies, or cross-border projects

ASSUMPTION: While a degree in a related field is desirable, Foundervine values practical experience and proven skills over formal qualifications. Candidates with relevant experience but without a degree are encouraged to apply.

💰 Compensation & Benefits

Salary Range: The salary range for this role is GHS 35,000 - GHS 50,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for mid-senior level design roles in Accra, Ghana.

Benefits:

• 25 Days of Annual Leave
• Birthday Off
• Birthday Gift
• Flexible Working Arrangements
• Optical Benefits
• Internet Allowance
• Fitness Benefits for Gym and Sports
• Career Advancement Opportunities
• Commitment to Development
• Performance-Based Bonus
• Peer Recognition Scheme & Team Socials
• Monthly Lunch Allowance
• Office Snacks
• Access to Expert-Led Events

Working Hours: Full-time (40 hours per week) with flexible scheduling options

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Foundervine offers a competitive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Foundervine operates in the accelerator and venture builder ecosystem, empowering entrepreneurs and fostering innovation. The industry is dynamic and fast-paced, with a strong focus on collaboration and impact.

Company Size: Foundervine is a small but dynamic team with a strategic presence in the UK, Ghana, and soon in the US. This means that every team member plays a meaningful role in the organisation's success.

Founded: Foundervine was founded in 2015, with a mission to transform society by making innovation accessible to anyone, anywhere.

Company Description:

• Foundervine stands as one of the largest and most active accelerator ecosystems, successfully designing and delivering business and investment readiness programmes that empower entrepreneurs.
• The company has a strong track record of collaborations with leading organisations such as Barclays, Lloyds Banking Group, Sainsbury’s, Google, and the UK Government.
• Foundervine operates with the energy, agility, and expertise of a much larger organisation, despite its lean team size.

Company Specialties:

• Accelerator and Venture Builder Services
• Entrepreneurship and Innovation Support
• Impact Investing and Social Enterprise Development
• Corporate Social Responsibility (CSR) and Sustainability Consulting

Company Website: foundervine.com

ASSUMPTION: Foundervine's small team size means that candidates should be comfortable working in a lean, agile environment where their contributions will have a significant impact on the organisation's success.

📊 Role Analysis

Career Level: This role is at the mid-senior level, with opportunities for career growth and development within the organisation.

Reporting Structure: The Brand & Digital Design Associate Manager will report directly to the Founder and CEO, with close collaboration with the Marketing Manager and other team members.

Work Arrangement: This role is hybrid, with a mix of on-site and remote work. The primary work location is Accra, Ghana, but the role is also open to remote candidates based in the UK or US.

Growth Opportunities:

• As Foundervine continues to expand its presence and impact, there will be opportunities for the Brand & Digital Design Associate Manager to grow into a leadership role or take on additional responsibilities within the organisation.
• The role also presents opportunities for professional development and skill-building in areas such as brand strategy, digital marketing, and venture building.

ASSUMPTION: Foundervine's growth trajectory and small team size mean that candidates should be proactive, self-motivated, and comfortable taking on new challenges and responsibilities as the organisation evolves.

🌍 Location & Work Environment

Office Type: Foundervine's office in Accra, Ghana, is a collaborative and dynamic workspace that fosters creativity and innovation.

Office Location(s): Accra, Ghana (with remote work options for UK and US-based candidates)

Geographic Context:

• Accra, Ghana, is a vibrant and multicultural city with a thriving startup ecosystem and a strong focus on innovation and entrepreneurship.
• The city offers a high quality of life, with a warm climate, rich cultural heritage, and a diverse range of leisure and entertainment options.
• Foundervine's office is located in the Osu neighbourhood, a bustling commercial and residential district with easy access to public transportation, restaurants, and shopping centres.

Work Schedule: The work schedule is flexible, with core hours between 9:00 AM and 5:00 PM GMT, and the option to work remotely or on a hybrid basis.

ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to manage their time effectively to meet deadlines and maintain work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the Founder and CEO
• Design challenge or case study presentation (remote candidates)
• Final interview with the Marketing Manager and other team members
• Background check and offer

Key Assessment Areas:

• Design skills and portfolio
• Brand strategy and management experience
• Communication and collaboration skills
• Problem-solving and project management skills
• Cultural fit and alignment with Foundervine's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant design and brand management experience, as well as any experience working with multinational teams or international projects.
• Include a portfolio or examples of your design work, showcasing your ability to create and maintain a consistent visual identity across multiple channels.
• Prepare for the design challenge or case study presentation by researching Foundervine's brand and considering how you would approach a branding project for one of the organisation's programmes or ventures.
• Be ready to discuss your approach to brand guardianship and ensuring consistency across all design and communication outputs.

ATS Keywords: Brand management, graphic design, visual communication, Adobe Premiere Pro, Adobe Rush, Figma, Canva, CMS platforms, user experience, digital marketing, video editing, motion design, stakeholder engagement, project management, attention to detail, collaboration, innovation, venture building, accelerator ecosystem

ASSUMPTION: Foundervine's small team size and dynamic environment mean that the interview process may be more flexible and personalised than larger organisations. Candidates should be prepared to adapt to the organisation's unique culture and processes.

🛠️ Tools & Technologies

• Figma
• Canva
• Adobe Premiere Pro
• Adobe Rush
• CMS platforms (e.g., Webflow, WordPress)
• Video editing and motion design tools (e.g., Adobe After Effects, Adobe Animate)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: Candidates should be comfortable working with a range of design and project management tools, and be open to learning and adopting new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Action: Foundervine values proactive, results-driven team members who take initiative and drive impact.
• Impact: The organisation prioritises meaningful, measurable outcomes and focuses on creating lasting change through its programmes and ventures.
• Inclusion: Foundervine is committed to fostering a diverse, equitable, and inclusive work environment where everyone feels valued and respected.
• Innovation: The organisation encourages creativity, experimentation, and continuous learning to stay at the forefront of the accelerator and venture builder ecosystem.
• Courage: Foundervine values team members who are bold, resilient, and willing to take calculated risks to drive growth and impact.
• Integrity: The organisation prioritises transparency, accountability, and ethical decision-making in all aspects of its work.

Work Style:

• Collaborative: Foundervine values a team-based approach to problem-solving and decision-making, with a strong emphasis on cross-functional collaboration and knowledge-sharing.
• Agile: The organisation operates with the energy, agility, and expertise of a much larger organisation, with a focus on adaptability, flexibility, and continuous improvement.
• Results-driven: Foundervine prioritises tangible, measurable outcomes and focuses on creating lasting impact through its programmes and ventures.
• Dynamic: The organisation's small team size and fast-paced environment mean that candidates should be comfortable working in a lean, adaptable, and ever-evolving context.

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment where you can take initiative and drive impact?
• Are you comfortable working with a diverse range of stakeholders, including entrepreneurs, partners, and internal team members?
• Do you have a strong commitment to Foundervine's mission and values, and a passion for creating lasting change through your work?
• Are you proactive, self-motivated, and comfortable taking on new challenges and responsibilities as the organisation evolves?

ASSUMPTION: Foundervine's small team size and dynamic environment mean that candidates should be proactive, self-motivated, and comfortable taking on new challenges and responsibilities as the organisation evolves. The ideal candidate will be a strong cultural fit with the organisation's values and work style.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities.
• Foundervine's small team size means that candidates should be comfortable taking on a wide range of responsibilities and wearing multiple hats as needed.
• The organisation's growth trajectory and dynamic environment may present challenges in terms of role definition, scope, and evolution over time.
• The role may require occasional travel to Foundervine's offices in the UK or US, or to attend industry events and conferences.

ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be prepared to adapt to the organisation's unique challenges and opportunities as it continues to grow and evolve.

📈 Similar Roles Comparison

• This role is similar to a Brand Manager or Senior Graphic Designer role in a creative agency or marketing consultancy, but with a stronger focus on digital brand delivery and venture building.
• The role requires a unique blend of brand management, graphic design, and digital marketing skills, with a strong emphasis on innovation, user experience, and stakeholder engagement.
• Career progression in this role may lead to opportunities in brand strategy, digital marketing, or venture building, depending on the candidate's interests and skills.

ASSUMPTION: Candidates should have a strong understanding of the accelerator and venture builder ecosystem, as well as relevant experience in brand management, graphic design, or digital marketing to succeed in this role.

📝 Sample Projects

• Developing and implementing a new visual identity for Foundervine Spaces, including logo design, colour scheme, and brand guidelines
• Creating a series of animated explainer videos to showcase Foundervine's programmes and impact for social media and website use
• Designing and managing the launch of a new website for Foundervine USA, including user research, UX design, and SEO optimisation

ASSUMPTION: These sample projects are intended to illustrate the range of responsibilities and challenges that candidates may face in this role. The actual projects and priorities may vary depending on the organisation's needs and the candidate's skills and interests.

❓ Key Questions to Ask During Interview

• How does Foundervine support the professional development and growth of its team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Foundervine measure the impact and success of its programmes and ventures?
• What are the key challenges and opportunities facing Foundervine in the next 1-2 years, and how does this role contribute to addressing them?
• How does Foundervine foster a culture of inclusion and diversity, both internally and in its programmes and ventures?

ASSUMPTION: Candidates should use the interview process to assess the organisation's culture, values, and growth trajectory, as well as to understand the specific priorities and challenges facing the Brand & Digital Design Associate Manager role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant design and brand management experience, as well as any experience working with multinational teams or international projects.
• Include a portfolio or examples of your design work, showcasing your ability to create and maintain a consistent visual identity across multiple channels.
• Prepare for the design challenge or case study presentation by researching Foundervine's brand and considering how you would approach a branding project for one of the organisation's programmes or ventures.
• Be ready to discuss your approach to brand guardianship and ensuring consistency across all design and communication outputs.
• Follow up with Foundervine's People Team (people@foundervine.com) one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.