📌 Core Information
🔹 Job Title: Brand Director
🔹 Company: Rubrik
🔹 Location: Palo Alto, California, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 12+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the development of marketing plans and activations to create brand love and deliver business impact
- Building and leading a brand team, ensuring effective brand strategy and amplification across various channels
- Collaborating with global communications teams to drive earned media coverage and thought leadership opportunities
- Monitoring and managing brand equity, including brand awareness and loyalty
- Conducting market research to understand customer preferences and industry trends
ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on customer obsession and brand amplification.
📋 Key Responsibilities
✅ Lead the development of breakthrough marketing plans and activations that create brand love and deliver marketing results and business impact for the Rubrik brand
✅ Build and lead a world-class brand team including the Creative and Content Marketing teams, and deploy the Brand budget the most effective and efficient ways
✅ Partner closely with the Global Comms team to help drive earned media coverage and thought leadership opportunities reinforcing our credibility and market position
✅ Monitor and manage brand equity, including brand awareness and loyalty
✅ Conduct market research to understand customer preferences and industry trends
✅ Be a knowledgeable authority on the audiences and personas we support including those in the offices of the CIO and CISO, and industries in which we compete
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and team leadership, with a focus on driving brand awareness and customer engagement.
🎯 Required Qualifications
Education: Bachelor’s Degree or equivalent
Experience: 12+ years’ experience in brand marketing
Required Skills:
- Proven experience building brands and results-oriented marketing plans
- Familiarity with brand fundamentals (architecture, identity, and competitive positioning) of global brands
- Applied use of consumer insights, market research, marketing analytics and measurement models
- Understanding of full-funnel marketing; diverse marketing channels, associated goals, and metrics
- Confident storytelling; executive presence combined with communication and social skills that authentically engage all levels of the organization
- Strong business knowledge and results orientation
Preferred Skills:
- Experience in the IT or security industry
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong background in brand marketing, with a proven track record of driving brand awareness and customer engagement.
💰 Compensation & Benefits
Salary Range: $204,400 - $286,400 USD (based on U.S. location, subject to work location and additional factors)
Benefits:
- Bonus Potential
- Equity
- Benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on the role's requirements and the company's size. The actual salary may vary based on work location and additional factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on data security and cyber resilience
Company Size: 1,001-5,000 employees (mid-size enterprise)
Founded: 2014 (11 years ago)
Company Description:
- Rubrik is on a mission to secure the world’s data with its Zero Trust Data Security™ platform
- The company helps organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions
- Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications
Company Specialties:
- Ransomware Recovery
- Cloud Data Management
- Cyber Resiliency Solutions
- Backup and Recovery
- Ransomware Detection
Company Website: Rubrik.com
ASSUMPTION: Rubrik is a well-established company in the data security industry, with a strong focus on innovation and customer success.
📊 Role Analysis
Career Level: Senior-level management role, reporting directly to the Chief Marketing Officer
Reporting Structure: This role will lead the Brand Marketing team and collaborate with other marketing teams, including Global Communications and Content Marketing
Work Arrangement: On-site, with the possibility of occasional remote work
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on high-impact projects and initiatives
- Chance to develop skills in brand strategy, marketing planning, and team leadership
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's brand and marketing efforts.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 3495 Deer Creek Rd, Suite 200, Palo Alto, California 94304, US
Geographic Context:
- Palo Alto is located in the heart of Silicon Valley, with a vibrant tech industry and a high cost of living
- The area offers a diverse range of cultural attractions, outdoor activities, and culinary experiences
- Palo Alto is well-connected by public transportation, with easy access to major highways and the San Francisco International Airport
Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The Palo Alto office provides a dynamic and innovative work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-depth interview with the hiring manager and other team members
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Strategic thinking and brand vision
- Creativity and innovation in marketing planning
- Leadership and team management skills
- Understanding of the IT and security industry
Application Tips:
- Highlight relevant brand marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Rubrik's brand and marketing efforts
- Prepare examples of successful brand campaigns or initiatives you've led in the past
ATS Keywords: Brand Strategy, Brand Marketing, Marketing Planning, Team Leadership, IT Security, Cyber Resiliency
ASSUMPTION: The application process for this role is competitive, with a strong focus on strategic thinking, creativity, and leadership skills.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Jira)
- Brand management platforms (e.g., Brandfolder, Frontify)
ASSUMPTION: This role requires proficiency in marketing automation, CRM, and project management tools, as well as familiarity with brand management platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovative
- Integrity
- One Rubrik
- Resilient
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and resilient in the face of change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you align with Rubrik's customer-obsessed approach to brand marketing?
- How do you stay innovative and adaptable in a rapidly changing industry?
- How do you foster a collaborative and inclusive work environment?
ASSUMPTION: Rubrik values candidates who are customer-focused, innovative, and committed to fostering a collaborative and inclusive work environment.
⚠️ Potential Challenges
- Managing a team in a fast-paced, dynamic work environment
- Balancing strategic planning with day-to-day tactical execution
- Adapting to changes in the market and industry trends
- Working with a diverse range of stakeholders, including internal teams and external partners
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong leadership, adaptability, and strategic thinking.
📈 Similar Roles Comparison
- This role is unique in its focus on brand marketing for a data security company, with a strong emphasis on customer obsession and innovation
- Compared to other brand marketing roles, this position offers a unique opportunity to work in a niche industry with a strong focus on technology and security
- Career progression in this role may lead to leadership positions within the marketing department or other areas of the organization
ASSUMPTION: This role offers a unique blend of brand marketing, industry-specific context, and career growth opportunities.
📝 Sample Projects
- Developing and executing a comprehensive brand refresh strategy for Rubrik
- Launching a targeted brand awareness campaign to reach CIOs and CISOs in key verticals
- Conducting market research to identify gaps in the competitive landscape and opportunities for Rubrik to differentiate its brand
ASSUMPTION: These sample projects illustrate the strategic, creative, and data-driven approach required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role support Rubrik's overall business strategy and growth objectives?
- What are the key priorities for the Brand Marketing team in the first 90 days?
- How does Rubrik foster a culture of innovation and continuous learning?
- What opportunities are there for growth and development within the marketing department and the organization as a whole?
- How does Rubrik measure and track the success of its brand marketing efforts?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the company's goals and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant brand marketing experience and achievements
- Write a compelling cover letter that demonstrates your understanding of Rubrik's brand and marketing efforts
- Prepare examples of successful brand campaigns or initiatives you've led in the past
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
