📌 Core Information
🔹 Job Title: Brand Director - Breakfast
🔹 Company: Premier Foods
🔹 Location: St. Albans, Hertfordshire, United Kingdom
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (St. Albans/Hybrid WFH)
🚀 Job Overview
Key aspects of this role include:
- Leading the growth strategy and market delivery for FUEL10K and Ambrosia brands in the Breakfast category
- Managing P&L, market share, and consumer health metrics
- Collaborating cross-functionally to deliver ambitious growth plans
- Representing brands externally to build belief and win '50/50 calls'
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and implement holistic growth strategies for FUEL10K and Ambrosia brands in the Breakfast category
✅ Manage P&L, market share, and consumer health metrics, ensuring brands deliver against targets
✅ Lead communication plans and execute strong activation plans with retailers to drive brand trial and support
✅ Land big bet NPDs and EPDs to market successfully, delivering sustained business growth
✅ Lead brand performance diagnostics, analyzing data to reach conclusions and recommend actions to drive the business
✅ Lead management reviews within the monthly business cycle and annual planning process
✅ Represent brands externally in a credible and energizing way that builds belief and helps win '50/50 calls'
✅ Form strong relationships cross-functionally to enable delivery of ambitious growth plans
ASSUMPTION: This role involves a high degree of personal accountability and requires strong commercial acumen and analytical skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10+ years of experience in brand management, with a proven track record of delivering growth and driving results
Required Skills:
- Proven experience in brand management, with a strong track record of delivering growth and driving results
- Strong commercial and analytical skills, with the ability to dig under the surface to uncover insights and reach logical conclusions
- Data-driven approach, with a strong bias for action and a high degree of personal accountability
- Excellent communication and presentation skills, with the ability to influence and persuade stakeholders
- Strong leadership skills, with the ability to build and motivate high-performing teams
Preferred Skills:
- Experience in the FMCG or food and beverage industry
- Fluency in additional languages
ASSUMPTION: Candidates should have experience in brand management, with a strong track record of delivering growth and driving results. They should also possess strong commercial and analytical skills, with a data-driven approach and a high degree of personal accountability.
💰 Compensation & Benefits
Salary Range: £80,000 - £100,000 per annum (Estimated, based on industry standards for a Brand Director role in the UK)
Benefits:
- Competitive salary
- Bonus
- Up to 7.5% pension
- Life assurance
- Wide range of online and in-house training
- Access to employee discount scheme
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Brand Director role in the UK. The benefits package is competitive and includes a range of perks and learning opportunities.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Manufacturing
Company Size: 1,001-5,000 employees
Founded: 1975
Company Description:
- Premier Foods is one of Britain's biggest listed food companies, employing over 4,000 colleagues at 13 manufacturing sites and offices up and down the country.
- Many of its brands have been part of UK life for more than a century and can be found in 90% of British households.
- The company is committed to enriching life through food, nurturing its people and local communities, and going further in the pursuit of a healthier planet.
Company Specialties:
- Grocery
- British brands
- Consumer Goods
- FMCG
- Sustainability
- Manufacturing
- and Food
Company Website: http://www.premierfoods.co.uk
ASSUMPTION: Premier Foods is a large, established company with a diverse portfolio of well-known brands. It operates in the competitive FMCG and food and beverage industry, requiring strong leadership and strategic thinking to drive growth and success.
📊 Role Analysis
Career Level: Senior Leadership
Reporting Structure: Member of the Senior Leadership Team, reporting directly to the CEO
Work Arrangement: Hybrid (St. Albans/Hybrid WFH)
Growth Opportunities:
- Potential for career progression within the Marketing function or broader roles within the organization
- Opportunities to work on high-impact projects and drive significant business growth
- Chance to gain exposure to the Executive Team and influence strategic decision-making
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the business and progress their career within a large, established organization.
🌍 Location & Work Environment
Office Type: Hybrid (St. Albans office with remote work options)
Office Location(s): St. Albans, Hertfordshire, United Kingdom
Geographic Context:
- St. Albans is a city in Hertfordshire, England, with a population of approximately 140,000 people.
- The city is located 20 miles north of London and is well-connected by road and rail.
- St. Albans is known for its historic city center, beautiful countryside, and vibrant cultural scene.
Work Schedule: Full-time (37.5 hours per week), with flexible remote work options
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to work from home for part of the week.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Brand management experience and track record
- Commercial acumen and analytical skills
- Leadership and team management skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and decision-making skills
- Research the company and its brands to demonstrate your enthusiasm and understanding of the business
- Prepare questions to ask the interviewer about the role, team, and company culture
ATS Keywords: Brand Management, P&L Ownership, Strategic Planning, Market Execution, Data Analysis, Commercial Acumen, Collaboration, Leadership, FMCG, Food and Beverage Industry
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews to increase your chances of success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Data analysis tools (e.g., Excel, SPSS, R)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: The required tools and technologies for this role may vary depending on the specific needs of the team and the projects being undertaken.
👔 Cultural Fit Considerations
Company Values:
- Enriching Life Through Food
- Nurturing Our People
- Going Further
Work Style:
- Collaborative and inclusive
- Data-driven and commercially sharp
- Entrepreneurial and action-oriented
- Focused on delivering results and driving growth
Self-Assessment Questions:
- How do you align with Premier Foods' mission to enrich life through food?
- What examples can you provide of driving growth and delivering results in a competitive environment?
- How do you approach working collaboratively with cross-functional teams to achieve shared goals?
ASSUMPTION: Premier Foods values a culture of collaboration, inclusivity, and a strong focus on delivering results. Candidates should be able to demonstrate alignment with these values and a strong work ethic.
⚠️ Potential Challenges
- Working in a fast-paced, competitive environment with high expectations for growth and results
- Managing a team and driving performance in a matrix organization structure
- Balancing the demands of multiple stakeholders, including retailers, consumers, and internal teams
- Adapting to a hybrid work environment and managing remote team members
ASSUMPTION: This role presents unique challenges and opportunities for growth and development. Candidates should be prepared to work in a dynamic, fast-paced environment and adapt to changing priorities and demands.
📈 Similar Roles Comparison
- This role is similar to other Brand Director or Senior Brand Manager positions in the FMCG or food and beverage industry, with a focus on driving brand growth and market share.
- However, this role offers the unique opportunity to work on high-impact projects and drive significant business growth within a large, established organization.
- Career paths for this role may include progression to more senior leadership positions within the Marketing function or broader roles within the organization.
ASSUMPTION: While this role shares similarities with other brand management positions, it also presents unique opportunities for growth and development within a large, established organization.
📝 Sample Projects
- Developing and executing a successful communication plan for the launch of a new FUEL10K product
- Conducting a brand performance diagnostic and implementing data-driven recommendations to drive growth
- Managing a cross-functional team to deliver a major NPD project on time and within budget
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that the Brand Director may face in this role, requiring strong leadership, strategic thinking, and execution skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for the Breakfast category?
- What are the biggest challenges facing the Breakfast category, and how can this role address them?
- How does Premier Foods support the growth and development of its employees?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and helps you better understand the company culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://careers.premierfoods.co.uk/job/St-Albans-Brand-Director-Breakfast/1190246701/
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and decision-making skills
- Research the company and its brands to demonstrate your enthusiasm and understanding of the business
- Prepare questions to ask the interviewer about the role, team, and company culture
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
