C

Brand Director, Organic Growth

CookUnity
Full-time
On-site
New York, United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Marketing Director, Organic Growth

πŸ”Ή Company: CookUnity

πŸ”Ή Location: New York, United States

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Brand Marketing

πŸ”Ή Date Posted: June 18, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Leading organic customer acquisition efforts
  • Developing and executing integrated brand campaigns
  • Monitoring and optimizing performance metrics
  • Collaborating with cross-functional teams to align campaigns with business priorities
  • Managing the social media function to amplify earned reach and organic growth

ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on data-driven decision making and collaboration.

πŸ“‹ Key Responsibilities

βœ… Own the development of integrated brand campaigns from strategy to launch

βœ… Translate audience insights, brand strategy, and business goals into breakthrough creative

βœ… Develop strategic & creative frameworks for upper-funnel brand expressions

βœ… Own performance monitoring and assessment of key brand metrics

βœ… Evaluate performance data to inform campaign plans and broader marketing strategies

βœ… Collaborate closely with partners in Growth, Product Marketing, Engagement Marketing, PR, Social, Chef Success, and Product

βœ… Co-lead semi-annual strategic planning process with Brand leadership

βœ… Manage the social media function to accelerate and amplify earned reach and organic growth

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple complex projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of relevant work experience in high-growth premium consumer and/or technology brands

Required Skills:

  • Proven track record leading brand campaigns with creative excellence and measurable business impact
  • Ability to proactively create solutions and manage multiple complex projects
  • Outstanding management and leadership skills
  • Data-driven, insight-inspired analytical thinker
  • Highly collaborative partner with strong communication skills

Preferred Skills:

  • Experience in the food and beverage industry
  • Fluency in Spanish

ASSUMPTION: Candidates with experience in brand marketing, integrated campaigns, and data analysis will be well-suited for this role.

πŸ’° Compensation & Benefits

Salary Range: $170,000 - $180,000 per year

Benefits:

  • Health Insurance Coverage
  • 401k Plan
  • Stock Options Plan Granted on Day 1
  • Eligible for a Bi-annual Performance Bonus
  • PTO Policy and Paid Sick Days / Unlimited PTO
  • 5-year Sabbatical
  • Paid Family Leave
  • Compassionate Leave
  • CookUnity Credits
  • Wellness Perks
  • Personalized Spanish Coach

Working Hours: Full-time, with flexibility for remote work

ASSUMPTION: The salary range provided is based on market data and internal equity. Final pay rates will be determined by the candidate's experience, knowledge, skills, and abilities.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Food and Beverage Manufacturing

Company Size: 501-1,000 employees

Founded: 2015

Company Description:

  • CookUnity is a chef-direct subscription service connecting talented chefs with food lovers
  • Offers small-batch, restaurant-quality meals for an elevated at-home dining experience
  • Focused on empowering chefs to nourish the world through great food

Company Specialties:

  • Foodtech
  • Technology
  • D2C
  • Chefs
  • Subscription and marketplace

Company Website: https://www.cookunity.com

ASSUMPTION: CookUnity is a rapidly growing startup with a strong focus on innovation and empowering chefs.

πŸ“Š Role Analysis

Career Level: Mid-level to senior management

Reporting Structure: Reports directly to the VP of Brand Marketing

Work Arrangement: Remote OK, with flexibility for remote work

Growth Opportunities:

  • Potential to grow into a leadership role within the Brand team
  • Opportunity to shape the brand strategy and narrative for a rapidly growing company
  • Chance to work with a diverse collective of all-star chefs and collaborate with cross-functional teams

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid (New York, NY)

Office Location(s): 630 Flushing Avenue, Brooklyn, New York 11206, US

Geographic Context:

  • New York City is a major hub for the food and beverage industry
  • CookUnity's headquarters is located in Brooklyn, NY
  • The company delivers meals to homes across the country

Work Schedule: Full-time, with flexibility for remote work

ASSUMPTION: The hybrid work arrangement allows for flexibility and a balance between remote work and in-person collaboration.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the Hiring Manager
  • In-depth interview with the Brand team
  • Final interview with the VP of Brand Marketing

Key Assessment Areas:

  • Strategic thinking and creative problem-solving
  • Data analysis and interpretation skills
  • Collaboration and communication skills
  • Leadership and management skills

Application Tips:

  • Tailor your resume and cover letter to highlight your brand marketing experience and achievements
  • Prepare examples of successful brand campaigns you've led and the impact they had on business metrics
  • Demonstrate your understanding of CookUnity's mission and how your skills and experience align with the role

ATS Keywords: Brand Marketing, Integrated Campaigns, Business Strategy, Creative Strategy, Data Analysis, Leadership, Collaboration, Performance Monitoring, Audience Insights, Creative Experimentation, Project Management, Communication, Problem Solving, Analytical Thinking, Creativity, Teamwork

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, creativity, and leadership skills, as well as their ability to work collaboratively with cross-functional teams.

πŸ› οΈ Tools & Technologies

  • Google Workspace (G Suite)
  • Social media platforms (Instagram, Facebook, Twitter, etc.)
  • Brand management tools (e.g., Brandfolder, Frontify)
  • Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The tools and technologies required for this role are standard for brand marketing and can be learned quickly by candidates with relevant experience.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Empowering chefs to nourish the world
  • Crafting great food with passion
  • Fostering a diverse and inclusive community

Work Style:

  • Collaborative and team-oriented
  • Data-driven and results-focused
  • Adaptable and open to feedback

Self-Assessment Questions:

  • How do you align with CookUnity's mission to empower chefs to nourish the world?
  • How do you approach creative problem-solving and strategic thinking in brand marketing?
  • How do you collaborate effectively with cross-functional teams to achieve shared goals?

ASSUMPTION: Candidates who share CookUnity's values and can demonstrate a strong work ethic, creativity, and adaptability will be well-suited for this role.

⚠️ Potential Challenges

  • Managing multiple complex projects simultaneously
  • Balancing creative excellence with data-driven decision making
  • Adapting to a fast-paced, dynamic work environment
  • Collaborating effectively with remote team members

ASSUMPTION: These challenges can be overcome by strong project management skills, a strategic mindset, and effective communication and collaboration.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on organic customer acquisition and upper-funnel brand marketing for a chef-direct subscription service
  • Similar roles in the food and beverage industry may focus on product marketing, engagement marketing, or other aspects of the marketing mix
  • Career progression in this role could lead to leadership positions within the Brand team or broader marketing organization

ASSUMPTION: This role offers a unique opportunity to shape the brand strategy and narrative for a rapidly growing company in the food and beverage industry.

πŸ“ Sample Projects

  • Developing and executing a successful integrated brand campaign to drive organic customer acquisition
  • Analyzing performance data to optimize campaign strategies and improve key brand metrics
  • Collaborating with cross-functional teams to align brand campaigns with business priorities and GTM strategies

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

  • How does this role fit into the broader marketing strategy for CookUnity?
  • What are the biggest challenges facing the Brand team in the next 6-12 months, and how can this role help address them?
  • How does CookUnity support the professional development and growth of its employees?
  • What are the key priorities for the first 90 days in this role?
  • How does the Brand team collaborate with other departments to ensure consistent branding and messaging across all customer touchpoints?

ASSUMPTION: These questions demonstrate a strategic mindset and a strong interest in the role and company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your brand marketing experience and achievements
  • Prepare examples of successful brand campaigns you've led and the impact they had on business metrics
  • Demonstrate your understanding of CookUnity's mission and how your skills and experience align with the role
  • Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.