📌 Core Information
🔹 Job Title: Brand Marketing Director, Organic Growth
🔹 Company: CookUnity
🔹 Location: New York, United States
🔹 Job Type: Full-Time
🔹 Category: Brand Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading organic customer acquisition efforts
- Developing and executing integrated brand campaigns
- Monitoring and optimizing performance metrics
- Collaborating with cross-functional teams to align campaigns with business priorities
- Managing the social media function to amplify earned reach and organic growth
ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on data-driven decision making and collaboration.
📋 Key Responsibilities
✅ Own the development of integrated brand campaigns from strategy to launch
✅ Translate audience insights, brand strategy, and business goals into breakthrough creative
✅ Develop strategic & creative frameworks for upper-funnel brand expressions
✅ Own performance monitoring and assessment of key brand metrics
✅ Evaluate performance data to inform campaign plans and broader marketing strategies
✅ Collaborate closely with partners in Growth, Product Marketing, Engagement Marketing, PR, Social, Chef Success, and Product
✅ Co-lead semi-annual strategic planning process with Brand leadership
✅ Manage the social media function to accelerate and amplify earned reach and organic growth
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple complex projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of relevant work experience in high-growth premium consumer and/or technology brands
Required Skills:
- Proven track record leading brand campaigns with creative excellence and measurable business impact
- Ability to proactively create solutions and manage multiple complex projects
- Outstanding management and leadership skills
- Data-driven, insight-inspired analytical thinker
- Highly collaborative partner with strong communication skills
Preferred Skills:
- Experience in the food and beverage industry
- Fluency in Spanish
ASSUMPTION: Candidates with experience in brand marketing, integrated campaigns, and data analysis will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $170,000 - $180,000 per year
Benefits:
- Health Insurance Coverage
- 401k Plan
- Stock Options Plan Granted on Day 1
- Eligible for a Bi-annual Performance Bonus
- PTO Policy and Paid Sick Days / Unlimited PTO
- 5-year Sabbatical
- Paid Family Leave
- Compassionate Leave
- CookUnity Credits
- Wellness Perks
- Personalized Spanish Coach
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range provided is based on market data and internal equity. Final pay rates will be determined by the candidate's experience, knowledge, skills, and abilities.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Manufacturing
Company Size: 501-1,000 employees
Founded: 2015
Company Description:
- CookUnity is a chef-direct subscription service connecting talented chefs with food lovers
- Offers small-batch, restaurant-quality meals for an elevated at-home dining experience
- Focused on empowering chefs to nourish the world through great food
Company Specialties:
- Foodtech
- Technology
- D2C
- Chefs
- Subscription and marketplace
Company Website: https://www.cookunity.com
ASSUMPTION: CookUnity is a rapidly growing startup with a strong focus on innovation and empowering chefs.
📊 Role Analysis
Career Level: Mid-level to senior management
Reporting Structure: Reports directly to the VP of Brand Marketing
Work Arrangement: Remote OK, with flexibility for remote work
Growth Opportunities:
- Potential to grow into a leadership role within the Brand team
- Opportunity to shape the brand strategy and narrative for a rapidly growing company
- Chance to work with a diverse collective of all-star chefs and collaborate with cross-functional teams
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid (New York, NY)
Office Location(s): 630 Flushing Avenue, Brooklyn, New York 11206, US
Geographic Context:
- New York City is a major hub for the food and beverage industry
- CookUnity's headquarters is located in Brooklyn, NY
- The company delivers meals to homes across the country
Work Schedule: Full-time, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement allows for flexibility and a balance between remote work and in-person collaboration.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- In-depth interview with the Brand team
- Final interview with the VP of Brand Marketing
Key Assessment Areas:
- Strategic thinking and creative problem-solving
- Data analysis and interpretation skills
- Collaboration and communication skills
- Leadership and management skills
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience and achievements
- Prepare examples of successful brand campaigns you've led and the impact they had on business metrics
- Demonstrate your understanding of CookUnity's mission and how your skills and experience align with the role
ATS Keywords: Brand Marketing, Integrated Campaigns, Business Strategy, Creative Strategy, Data Analysis, Leadership, Collaboration, Performance Monitoring, Audience Insights, Creative Experimentation, Project Management, Communication, Problem Solving, Analytical Thinking, Creativity, Teamwork
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, creativity, and leadership skills, as well as their ability to work collaboratively with cross-functional teams.
🛠️ Tools & Technologies
- Google Workspace (G Suite)
- Social media platforms (Instagram, Facebook, Twitter, etc.)
- Brand management tools (e.g., Brandfolder, Frontify)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The tools and technologies required for this role are standard for brand marketing and can be learned quickly by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Empowering chefs to nourish the world
- Crafting great food with passion
- Fostering a diverse and inclusive community
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you align with CookUnity's mission to empower chefs to nourish the world?
- How do you approach creative problem-solving and strategic thinking in brand marketing?
- How do you collaborate effectively with cross-functional teams to achieve shared goals?
ASSUMPTION: Candidates who share CookUnity's values and can demonstrate a strong work ethic, creativity, and adaptability will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple complex projects simultaneously
- Balancing creative excellence with data-driven decision making
- Adapting to a fast-paced, dynamic work environment
- Collaborating effectively with remote team members
ASSUMPTION: These challenges can be overcome by strong project management skills, a strategic mindset, and effective communication and collaboration.
📈 Similar Roles Comparison
- This role is unique in its focus on organic customer acquisition and upper-funnel brand marketing for a chef-direct subscription service
- Similar roles in the food and beverage industry may focus on product marketing, engagement marketing, or other aspects of the marketing mix
- Career progression in this role could lead to leadership positions within the Brand team or broader marketing organization
ASSUMPTION: This role offers a unique opportunity to shape the brand strategy and narrative for a rapidly growing company in the food and beverage industry.
📝 Sample Projects
- Developing and executing a successful integrated brand campaign to drive organic customer acquisition
- Analyzing performance data to optimize campaign strategies and improve key brand metrics
- Collaborating with cross-functional teams to align brand campaigns with business priorities and GTM strategies
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for CookUnity?
- What are the biggest challenges facing the Brand team in the next 6-12 months, and how can this role help address them?
- How does CookUnity support the professional development and growth of its employees?
- What are the key priorities for the first 90 days in this role?
- How does the Brand team collaborate with other departments to ensure consistent branding and messaging across all customer touchpoints?
ASSUMPTION: These questions demonstrate a strategic mindset and a strong interest in the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand marketing experience and achievements
- Prepare examples of successful brand campaigns you've led and the impact they had on business metrics
- Demonstrate your understanding of CookUnity's mission and how your skills and experience align with the role
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
