📌 Core Information
🔹 Job Title: Brand Executive (Below the Line, FMCG)
🔹 Company: StreSERT Integrated Limited
🔹 Location: Ikeja, Lagos, Nigeria
🔹 Job Type: Full Time
🔹 Category: FMCG
🔹 Date Posted: April 6, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing targeted BTL marketing initiatives to engage consumers directly and drive brand loyalty
- Planning and coordinating promotional events, in-store activations, and product launches
- Collaborating with cross-functional teams to create engaging marketing materials
- Analyzing campaign performance and consumer feedback to optimize future initiatives
- Managing relationships with vendors, agencies, and partners to ensure successful execution
ASSUMPTION: This role requires a strong focus on creative strategy, project management, and stakeholder communication. It's ideal for candidates with a proven track record in BTL marketing and a passion for driving consumer engagement.
📋 Key Responsibilities
✅ Develop and execute BTL marketing campaigns that align with overall brand objectives
✅ Plan and coordinate promotional events, in-store activations, and product launches
✅ Collaborate with cross-functional teams to create engaging marketing materials
✅ Analyze campaign performance and consumer feedback to optimize future initiatives
✅ Manage relationships with vendors, agencies, and partners to ensure successful execution
✅ Monitor industry trends and competitor activities to identify new opportunities for engagement
✅ Create detailed reports on campaign effectiveness and ROI
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with various teams to deliver successful marketing campaigns.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: 3+ years of experience in BTL marketing or a similar role
Required Skills:
- Strong project management skills with the ability to multitask and meet deadlines
- Excellent communication and interpersonal skills
- Creative thinker with a passion for innovative marketing strategies
- Proficiency in marketing analytics tools and software
Preferred Skills:
- Experience in the FMCG industry
- Fluency in additional languages
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio of successful BTL campaigns will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: NGN 150,000 - 300,000 per month (Estimated based on market research for mid-level marketing roles in Lagos)
Benefits:
- Health insurance
- Retirement benefits
- Performance-based bonuses
Working Hours: 40 hours per week, with flexibility for project demands
ASSUMPTION: The salary range is estimated based on market research for mid-level marketing roles in Lagos. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services. StreSERT Integrated Limited (SIL) focuses on providing solutions that deliver real and measurable outcomes for clients through lean, agile, and innovative methodologies.
Company Size: 201-500 employees. This size allows for a structured yet flexible work environment, offering opportunities for growth and collaboration.
Founded: 2011. SIL has been supporting clients through genuine partnerships that prioritize fact-based decision making and collaborations for over a decade.
Company Description:
- SIL supports clients through systematic diagnosis of specific challenges and develops solutions tailored to their needs
- The company integrates its competencies in learning, consulting, and insight generation to design and implement best-fit strategies
- SIL undertakes projects in various sectors, including strategy, organizational design, business process outsourcing, and education management
Company Specialties:
- Strategy
- Organizational Design
- Business Process Outsourcing
- Education Management
- Program Management
- Performance Improvement
- Human Resources Consulting
Company Website: http://www.stresertintegrated.com
ASSUMPTION: SIL's diverse range of specialties and client-focused approach create an environment where professionals can gain exposure to various industries and projects.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers opportunities for growth and leadership within the marketing department.
Reporting Structure: The Brand Executive will report directly to the Marketing Manager and collaborate with cross-functional teams, including sales, product, and creative teams.
Work Arrangement: On-site, with flexibility for remote work based on project needs and company policies.
Growth Opportunities:
- Progression to senior marketing roles, such as Marketing Manager or Marketing Director
- Expansion into related fields, such as brand management or product marketing
- Development of leadership and mentoring skills through managing junior team members
ASSUMPTION: Successful candidates will have opportunities to grow within the marketing department and take on increased responsibilities as they develop their skills and demonstrate their value to the organization.
🌍 Location & Work Environment
Office Type: Modern, professional office environment with collaborative workspaces and meeting rooms.
Office Location(s): 1st Floor, The Alpha Plaza, Obafemi Awolowo Way, Central Business District, Alausa, Ikeja, Lagos 101212, NG
Geographic Context:
- Ikeja is a bustling commercial hub in Lagos, offering easy access to public transportation, shopping, and dining options
- Lagos is Nigeria's largest city and economic center, providing ample opportunities for professional growth and networking
- The office is located in the Alausa district, which is home to many corporate headquarters and government institutions
Work Schedule: Standard work hours are 8:00 AM to 5:00 PM, Monday through Friday, with flexibility for project demands and company policies.
ASSUMPTION: The work environment at SIL is collaborative and dynamic, with a focus on driving results through innovative solutions and strategic partnerships.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening to assess communication skills and cultural fit
- In-depth behavioral interviews to discuss past experiences and problem-solving abilities
- Case study or presentation to evaluate creative thinking and strategic planning
- Final interviews with senior leadership to discuss career aspirations and fit within the organization
Key Assessment Areas:
- Candidates' ability to develop and execute successful BTL marketing campaigns
- Project management skills and ability to multitask and meet deadlines
- Communication and interpersonal skills, both written and verbal
- Cultural fit and alignment with SIL's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant BTL marketing experience and achievements
- Prepare examples of successful BTL campaigns you've led or contributed to, focusing on results and ROI
- Demonstrate your understanding of the FMCG industry and SIL's unique value proposition in your application materials
ATS Keywords: BTL Marketing, Project Management, Marketing Analytics, Consumer Engagement, Brand Loyalty, FMCG, Marketing Campaigns, Event Planning, Cross-Functional Teams
ASSUMPTION: The application process at SIL is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the individual and the organization.
🛠️ Tools & Technologies
- Marketing analytics tools (e.g., Google Analytics, Tableau, or Power BI)
- Project management software (e.g., Asana, Trello, or Microsoft Project)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Design and presentation tools (e.g., Adobe Creative Suite, Canva, or Google Slides)
ASSUMPTION: Candidates should be proficient in using marketing analytics tools and project management software to effectively manage campaigns and track performance.
👔 Cultural Fit Considerations
Company Values:
- Lean: Focus on efficiency and continuous improvement
- Agile: Adaptability and responsiveness to change
- Innovative: Encouraging creativity and new ideas
- Genuine: Building authentic relationships through transparency and integrity
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve shared goals
- Results-driven: Focusing on delivering measurable outcomes and ROI
- Adaptable: Embracing change and responding to new challenges with flexibility
- Innovative: Encouraging creativity and new ideas to drive business growth
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment where you can make a significant impact on business outcomes?
- Are you comfortable working with diverse teams and stakeholders to deliver successful marketing campaigns?
- Do you have a proven track record of driving consumer engagement and brand loyalty through innovative BTL marketing strategies?
ASSUMPTION: Candidates who align with SIL's core values and work style will be well-positioned to succeed in this role and contribute to the organization's continued growth and success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously, requiring strong project management skills and time management
- Working with diverse teams and stakeholders, necessitating excellent communication and interpersonal skills
- Adapting to changes in marketing strategies and consumer behavior, demanding flexibility and adaptability
- Competing for resources and attention within a large organization, requiring strong negotiation and influencing skills
ASSUMPTION: Successful candidates will be able to navigate these challenges effectively, leveraging their skills and experience to drive results and contribute to the organization's success.
📈 Similar Roles Comparison
- This role focuses on BTL marketing, whereas related positions may emphasize ATL marketing, digital marketing, or brand management
- FMCG industry experience is preferred but not required, as candidates with relevant experience in other industries may also be considered
- Career progression may include roles such as Marketing Manager, Brand Manager, or Product Manager, depending on the organization's structure and the individual's interests and skills
ASSUMPTION: Candidates should research related roles and industries to better understand the competitive landscape and identify opportunities for growth and development.
📝 Sample Projects
- Developing and executing a successful in-store promotion campaign to drive sales and brand awareness
- Planning and coordinating a product launch event, including vendor management, logistics, and on-site execution
- Analyzing consumer feedback and market trends to inform the development of new marketing strategies and campaigns
ASSUMPTION: Candidates should be prepared to discuss their experience with relevant projects and provide specific examples of their achievements and the impact they made on business outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- How does SIL support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does SIL approach collaboration and communication with cross-functional teams and stakeholders?
- What are the most significant challenges facing the marketing department, and how can this role contribute to addressing them?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the organization's goals and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant BTL marketing experience and achievements
- Prepare examples of successful BTL campaigns you've led or contributed to, focusing on results and ROI
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
