Brand Executive (Central Nervous System) – Abbott Pharmaceutical

📌 Core Information

🔹 Job Title: Brand Executive (Central Nervous System) – Abbott Pharmaceutical

🔹 Company: Abbott

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-Time

🔹 Category: Marketing Support

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing strategic brand approaches and executing marketing activities
• Managing stakeholders effectively and efficiently
• Conducting market surveys and analyzing data to drive product strategies
• Supporting product training and keeping field force updated on product knowledge
• Collaborating with cross-functional teams to arrange symposiums, seminars, and exhibitions

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and stakeholder management.

📋 Key Responsibilities

✅ Develop and execute brand plans for assigned products, ensuring effective marketing activities

✅ Create promotional materials such as brochures, catalogues, and information booklets aligned with product positioning

✅ Conduct market surveys to understand customer behaviors, perception, and acceptance of promotional programs

✅ Evaluate the effectiveness of promotion efforts and propose solutions for any issues

✅ Support product training for the field force and keep them updated on product knowledge and competitor information

✅ Collect, compile, verify, analyze data on market trends, consumer behavior, and competitor activities to propose market opportunities for products

✅ Assist in arranging symposiums, seminars, public education, and exhibitions in coordination with the field force

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data analysis, with a significant focus on stakeholder management and customer understanding.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent, preferably in pharmacy

Experience: More than 3-4 years of experience in a representative role in the pharma industry

Required Skills:

• Excellent communication skills
• Strong project management skills
• Data analysis skills
• Customer insight skills
• Continuous improvement behavior
• Ability to apply Abbott Capabilities Framework

Preferred Skills:

• Good knowledge of computer-based programs including spreadsheets and graphics

ASSUMPTION: Strong communication, project management, and data analysis skills are crucial for success in this role, along with a customer-focused mindset and a commitment to continuous improvement.

💰 Compensation & Benefits

Salary Range: The base pay for this position is not specified. However, based on industry standards for a Brand Executive role in Vietnam with 2-5 years of experience, the estimated salary range is VND 1,200,000,000 - VND 1,800,000,000 per year.

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Tuition assistance
• Employee discounts

Working Hours: Standard, with occasional overtime as needed

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott operates in the healthcare industry, with a focus on nutrition, diagnostics, medical devices, and branded generic pharmaceuticals. The company is a global leader in its field, serving people in more than 160 countries.

Company Size: Abbott is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Abbott was founded in 1888 and has a rich history of innovation and growth in the healthcare industry.

Company Description:

• Abbott is a global healthcare leader that helps people live more fully at all stages of life
• The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines
• Abbott is committed to improving lives through its innovative technologies and services

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• Branded Generic Pharmaceuticals

Company Website: www.abbott.com

ASSUMPTION: Abbott's large size and global presence offer opportunities for career growth and exposure to diverse projects and cultures.

📊 Role Analysis

Career Level: This role is suitable for an experienced professional looking to advance their career in brand management within the pharmaceutical industry.

Reporting Structure: The Brand Executive will report directly to the Territory Manager and work closely with cross-functional teams, including marketing, sales, and medical affairs.

Work Arrangement: This role is on-site, with occasional travel required for events and meetings.

Growth Opportunities:

• Advancement to senior brand management roles within Abbott's pharmaceutical division
• Expansion into other therapeutic areas or business units within Abbott
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to advance within the organization and develop their skills and expertise.

🌍 Location & Work Environment

Office Type: Modern, multi-story office building with collaborative workspaces and amenities

Office Location(s): Me Linh Point Tower, Ho Chi Minh City, Vietnam

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a vibrant culture and growing economy
• The city offers a mix of traditional and modern amenities, with a wide range of dining, entertainment, and shopping options
• The cost of living in Ho Chi Minh City is generally lower than in other major Asian cities, providing a high quality of life for residents

Work Schedule: Standard work hours, with flexibility for remote work as needed

ASSUMPTION: Ho Chi Minh City offers a dynamic and multicultural work environment, with a high quality of life and numerous opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and other stakeholders
• Background check and offer extension

Key Assessment Areas:

• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Abbott's values
• Industry knowledge and understanding of the pharmaceutical market

Application Tips:

• Highlight relevant experience and achievements in brand management and marketing within the pharmaceutical industry
• Tailor your resume and cover letter to emphasize your fit with the role and Abbott's company culture
• Prepare examples of successful brand campaigns or projects you've led, focusing on data-driven decision making and stakeholder management

ATS Keywords: Brand strategy, marketing activities, stakeholder management, data analysis, market surveys, product training, customer insight, pharmaceutical industry

ASSUMPTION: Abbott's application process is designed to assess candidates' skills and cultural fit, with a focus on communication, problem-solving, and industry knowledge.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce)
• Data analysis tools (e.g., SPSS, R, Python)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in Microsoft Office Suite and CRM software is essential for this role, while familiarity with data analysis tools and project management platforms is beneficial.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Integrity
• Innovation
• Performance
• People

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• How do you demonstrate Abbott's values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment?
• How do you prioritize and manage multiple projects and stakeholders effectively?

ASSUMPTION: Abbott values a strong cultural fit, with candidates who demonstrate a commitment to quality, integrity, innovation, performance, and people.

⚠️ Potential Challenges

• Managing multiple stakeholders with competing priorities and expectations
• Keeping up with the fast-paced and dynamic nature of the pharmaceutical industry
• Adapting to a highly regulated and compliance-focused work environment
• Balancing strategic thinking with tactical execution and data analysis

ASSUMPTION: This role presents unique challenges that require strong stakeholder management, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Brand Manager (Pharmaceuticals) - Similar role with a focus on brand strategy and marketing activities, but may have a broader scope and more strategic responsibilities
• Product Manager (Pharmaceuticals) - Similar role with a focus on product lifecycle management, but may have more operational and tactical responsibilities
• Marketing Manager (Pharmaceuticals) - Similar role with a focus on overall marketing strategy and execution, but may have a broader scope and more strategic responsibilities

ASSUMPTION: These roles share similarities with the Brand Executive role, but each has its unique focus and responsibilities within the pharmaceutical industry.

📝 Sample Projects

• Developing and executing a successful brand launch campaign for a new pharmaceutical product
• Conducting a market survey to understand customer perceptions and preferences for an existing product, and using the findings to inform a product repositioning strategy
• Collaborating with cross-functional teams to organize and execute a large-scale medical education event, with a focus on driving brand awareness and product adoption

ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Brand Executive role, with a focus on data-driven decision making and stakeholder management.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing and commercial strategy for Abbott's pharmaceutical division?
• What are the key priorities for this role in the first 90 days?
• How does Abbott support the professional development and growth of its brand management team members?
• What are the most significant challenges facing the brand portfolio in the next 1-2 years, and how can this role contribute to addressing them?
• How does Abbott approach innovation and new product development within its pharmaceutical division?

ASSUMPTION: These questions are designed to provide insight into the role's strategic context, priorities, and growth opportunities, as well as Abbott's approach to innovation and professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on brand management, marketing, and data analysis within the pharmaceutical industry
• Prepare examples of successful brand campaigns or projects you've led, focusing on data-driven decision making and stakeholder management
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.