📌 Core Information
🔹 Job Title: Brand Experience Expert
🔹 Company: Dunlop Sports Americas
🔹 Location: Huntington Beach, CA
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing brand experiences, product demonstrations, and event activations
- Creating meaningful connections with consumers through direct engagement
- Extensive travel to support retail partners and consumer activation programs
- Collaborating with the Brand Experience team to ensure consistent brand representation
- Driving engagement and product education in the field
ASSUMPTION: This role requires a high level of self-motivation, as the Brand Experience Expert will often work independently in the field. Strong communication and interpersonal skills are crucial for success in this position.
📋 Key Responsibilities
✅ Technical Excellence & Product Leadership:
- Master product technology and specifications through comprehensive training programs
- Conduct product demonstrations and testing sessions to gather real-world feedback
- Transform technical knowledge into compelling consumer narratives
- Document and report field insights to support product development
- Participate in R&D immersion sessions to maintain cutting-edge knowledge
✅ Field Activation & Consumer Insights:
- Execute product demonstrations and fitting experiences at retail locations
- Generate regular regional consumer insight reports from field activities
- Conduct strategic field research and competitive analysis
- Support player testing programs and feedback collection
- Manage and maintain demonstration product inventory
✅ Retail Partnership Excellence:
- Drive brand presence and engagement at key retail accounts
- Deliver comprehensive staff training and product education
- Execute new product launch activities and special events
- Ensure optimal merchandising standards and display maintenance
- Monitor inventory levels and support replenishment of key products
✅ Green Grass Channel Development:
- Build and maintain relationships with PGA Professionals
- Conduct premium fitting experiences at golf clubs
- Support tournament operations with technical expertise
- Optimize pro shop merchandising and product presentation
- Develop partnerships with teaching professionals
✅ Ambassador & Education Programs:
- Represent brand values through professional expertise and conduct
- Participate in ongoing certification and training programs
- Support train-the-trainer initiatives for retail partners
- Deliver compelling technical presentations and product stories
- Maintain current product knowledge through continuous education
✅ Program Implementation & Reporting:
- Execute brand experience programs according to strategic guidelines
- Track and report event metrics and engagement data
- Maintain detailed documentation of field activities
- Provide feedback on program effectiveness
- Support CRM implementation and data collection
ASSUMPTION: This role requires strong organizational skills and attention to detail, as the Brand Experience Expert must manage multiple tasks and projects simultaneously while maintaining accurate records of field activities.
🎯 Required Qualifications
Education: Bachelor's degree preferred, or equivalent combination of education and experience
Experience: 3-5 years of experience in brand activation, retail operations, or related field
Required Skills:
- Strong interpersonal and communication skills
- Strong technical knowledge of golf equipment and fitting processes
- Excellent presentation and demonstration abilities
- Detail-oriented with strong organizational skills
- Ability to work independently in a field-based role
- Physical ability to stand for extended periods and lift up to 50 pounds
- Flexible schedule including weekends and evenings as required
- Strong problem-solving abilities in a dynamic environment
Preferred Skills:
- Golf equipment fitting experience
- Familiarity with fitting and launch monitor technology
ASSUMPTION: Candidates with a strong passion for golf and a deep understanding of the golf industry will be most successful in this role. Previous experience in brand activation or retail operations is highly desirable.
💰 Compensation & Benefits
Salary Range: $55,000.00 - $65,000.00 Salary/year
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Dunlop Sports products
- Opportunities for career growth and development
Working Hours: Full-time, with extensive travel requirements
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Sporting Goods Manufacturing, specifically focused on golf equipment
Company Size: 501-1,000 employees, with a global presence and a rich history in the golf industry
Founded: 1979, with a strong commitment to innovation and quality in golf equipment
Company Description:
- Loving the game is what drives Dunlop Sports to create state-of-the-art equipment for 130 years of athletes
- Under the ownership of Sumitomo Rubber Industries Ltd., Dunlop Sports includes brands such as Cleveland Golf, Srixon, XXIO, and Dunlop Racket Sports
- The company is dedicated to the joy of the game and aims to be there for all your best moments
Company Specialties:
- Golf equipment manufacturing and distribution
- Brand activation and consumer engagement
- Retail partnerships and channel development
- Product innovation and R&D
Company Website: us.dunlopsports.com
ASSUMPTION: Dunlop Sports Americas is part of a larger global organization, which allows for extensive resources and opportunities for career growth within the company.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: The Brand Experience Expert will report directly to the Brand Experience Manager and work closely with various teams, including marketing, sales, and product development
Work Arrangement: On-site, with extensive travel requirements to support retail partners and consumer activation programs
Growth Opportunities:
- Advancement to senior roles within the Brand Experience team
- Transition to other departments, such as marketing, sales, or product development
- Career progression to management or leadership positions within the company
ASSUMPTION: Successful Brand Experience Experts will have a strong track record of driving consumer engagement, growing retail partnerships, and contributing to the overall success of the brand.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Huntington Beach, CA
Geographic Context:
- Huntington Beach is located in Orange County, California, with a mild Mediterranean climate
- The area is known for its beaches, surfing, and outdoor recreation opportunities
- Huntington Beach is centrally located between Los Angeles and San Diego, with easy access to major transportation routes
Work Schedule: Full-time, with a flexible schedule that may include weekends and evenings as required
ASSUMPTION: The Brand Experience Expert will spend a significant portion of their time working in the field, traveling to retail locations and golf events. The role may require occasional overnight stays and extended periods away from the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interviews with the Brand Experience team
- Final interview with senior leadership
- Background check and reference verification
Key Assessment Areas:
- Interpersonal and communication skills
- Technical knowledge of golf equipment and fitting processes
- Problem-solving abilities in a dynamic environment
- Ability to work independently and manage multiple tasks
- Flexibility and adaptability in a fast-paced, ever-changing work environment
Application Tips:
- Highlight relevant experience in brand activation, retail operations, or consumer engagement
- Demonstrate a strong passion for golf and a deep understanding of the golf industry
- Prepare examples of successful consumer-facing roles and event execution
- Showcase strong problem-solving skills and adaptability in challenging situations
- Tailor your resume and cover letter to emphasize the required skills and qualifications for this role
ATS Keywords: Brand activation, consumer engagement, event execution, retail operations, golf equipment, product demonstration, field research, consumer insights, CRM systems, inventory management, POS systems
ASSUMPTION: The interview process will focus on assessing the candidate's technical knowledge, interpersonal skills, and ability to thrive in a fast-paced, dynamic work environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- CRM systems and reporting tools
- Fitting and launch monitor technology
- Inventory management systems
- POS systems
ASSUMPTION: The Brand Experience Expert will be required to use various tools and technologies to manage field activities, track consumer insights, and support retail partners.
👔 Cultural Fit Considerations
Company Values:
- Passion for the game and commitment to excellence
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and respect for all
- Accountability and results-driven mindset
Work Style:
- Fast-paced and dynamic, with a focus on execution and results
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Adaptable and flexible, with a willingness to take on new challenges and learn quickly
- Customer-focused, with a commitment to delivering exceptional consumer experiences
Self-Assessment Questions:
- How do you align with Dunlop Sports' commitment to passion, innovation, and excellence in the golf industry?
- Describe a time when you had to adapt quickly to a significant change in your work environment. How did you handle it, and what was the outcome?
- How do you approach building and maintaining strong relationships with retail partners, and what strategies have you used in the past to drive engagement and growth?
ASSUMPTION: Successful Brand Experience Experts will demonstrate a strong cultural fit with Dunlop Sports, with a passion for the game, a commitment to excellence, and a willingness to adapt and learn in a fast-paced, dynamic work environment.
⚠️ Potential Challenges
- Extensive travel requirements, with occasional overnight stays and extended periods away from home
- Working in a fast-paced, dynamic environment that may require quick decision-making and adaptability
- Managing multiple tasks and projects simultaneously, with a strong focus on attention to detail and accurate record-keeping
- Dealing with challenging consumer situations or difficult retail partners
- Balancing the demands of field work with office-based responsibilities
ASSUMPTION: The Brand Experience Expert must be able to manage their time effectively, prioritize tasks, and maintain a strong work-life balance while working in a demanding, fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional marketing or sales roles, the Brand Experience Expert is focused on direct consumer engagement and brand activation, rather than indirect marketing or sales efforts
- The role requires a strong understanding of the golf industry and consumer behavior, as well as extensive travel and field work
- Career progression in this role may lead to senior positions within the Brand Experience team, or transitions to other departments such as marketing, sales, or product development
ASSUMPTION: The Brand Experience Expert role is unique in its focus on direct consumer engagement and brand activation, making it an attractive opportunity for candidates with a strong passion for golf and a desire to work in a fast-paced, dynamic environment.
📝 Sample Projects
- Developing and executing a consumer activation campaign for a new product launch, including product demonstrations, fitting experiences, and event activations
- Conducting a comprehensive field research project to assess consumer preferences and behaviors, and using the insights to inform product development and marketing strategies
- Managing a retail partner training program to educate staff on new products, features, and benefits, and ensuring optimal merchandising standards and display maintenance
ASSUMPTION: Successful Brand Experience Experts will have a strong track record of driving consumer engagement, growing retail partnerships, and contributing to the overall success of the brand through innovative and effective field-based projects.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging consumer situation you've faced, and how you handled it?
- How do you approach building and maintaining strong relationships with retail partners, and what strategies have you used in the past to drive engagement and growth?
- Can you provide an example of a time when you had to adapt quickly to a significant change in your work environment, and how did you handle it?
- How do you prioritize and manage multiple tasks and projects simultaneously, while maintaining a strong focus on attention to detail and accurate record-keeping?
- What strategies do you use to balance the demands of field work with office-based responsibilities?
ASSUMPTION: The interview process will focus on assessing the candidate's technical knowledge, interpersonal skills, and ability to thrive in a fast-paced, dynamic work environment, as well as their cultural fit with Dunlop Sports.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked job posting
- Tailor your resume and cover letter to emphasize the required skills and qualifications for this role, such as brand activation, consumer engagement, event execution, and golf equipment knowledge
- Prepare examples of successful consumer-facing roles and event execution, highlighting your ability to drive engagement and growth
- Demonstrate your strong problem-solving skills and adaptability in challenging situations
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
