Brand Experience Senior Manager

📌 Core Information 🔹 Job Title: Brand Experience Senior Manager 🔹 Company: AXA Group 🔹 Location: Makati City, Makati, Philippines 🔹 Job Type: Full time 🔹 Category: Brand Management 🔹 Date Posted: April 7, 2025 🔹 Experience Level: 10+ years 🚀 Job Overview Key aspects of this role include: 1. Brand Experience and Communications Execution: Develop and implement communication strategies, create cohesive brand narratives, and execute creative brand activations across various touchpoints. 2. Collaboration and Brand Engagement: Work closely with cross-functional teams to design and deliver brand experiences aligned with the overall AXA brand strategy. 3. Brand Monitoring and Feedback Integration: Monitor the effectiveness of brand activations, gather feedback, and establish key performance indicators to measure success. 4. Creativity and Innovation: Continuously seek creative ways to activate and promote AXA’s brand, leveraging new trends, technologies, and platforms. ASSUMPTION: This role demands a high level of creativity, strategic execution, and strong collaboration skills to drive brand visibility and affinity. It requires a strategic and creative mindset, as well as attention to detail. 📋 Key Responsibilities 🔹 Brand Experience and Communications Execution: - Design and implement communication strategies that reflect AXA’s brand purpose, vision, and values. - Lead the creation of a cohesive brand narrative that resonates across various touchpoints. - Develop and execute out-of-the-box, creative brand activation initiatives. - Act as Project Manager of internal brand activations and events. 🔹 Collaboration and Brand Engagement: - Collaborate with cross-functional teams to design and deliver brand experiences aligned with the overall AXA brand strategy. - Plan and execute internal and external events that align with the AXA brand and drive brand recognition. 🔹 Brand Monitoring and Feedback Integration: - Monitor the effectiveness of brand activations and campaigns by gathering feedback from employees, customers, and external partners. - Establish key performance indicators (KPIs) to measure the success of brand experiences and activations. 🔹 Creativity and Innovation: - Continuously seek creative, unconventional ways to activate and promote AXA’s brand both internally and externally. - Identify and leverage new trends, technologies, and platforms to enhance the brand experience. ASSUMPTION: The role demands a high level of creativity, strategic execution, and strong collaboration skills to drive brand visibility and affinity. It requires a strategic and creative mindset, as well as attention to detail. 🎯 Required Qualifications Education: - Bachelor’s degree or equivalent combination of education, experience or training Experience: - Minimum of 8 years of brand marketing or brand management experience - In-house experience working for a global brand, leading cross-functional teams to make seasonal marketing visions come to life on a global scale - Extensive experience owning the full life cycle of events from strategy and concept phase to full execution - Budget development and management - Established industry contacts and expert in agency / vendor briefing and management - Consumer centered - Extremely strong cross-functional collaborator - Experience translating strategy into execution - Strong business acumen Preferred Skills: - Experience with insurance or financial services industry - Fluency in multiple languages ASSUMPTION: Given the global nature of AXA, candidates with international experience and language skills may have an advantage. 💰 Compensation & Benefits Salary Range: PHP 2,500,000 - PHP 3,500,000 per year (based on industry standards for a senior role in the Philippines) Benefits: - Comprehensive health insurance - Retirement plan with company matching - Performance-based bonuses - Employee stock purchase plan - Generous vacation and leave policies - Professional development opportunities - AXA Hearts In Action volunteering program Working Hours: Full-time (40 hours per week) with flexible work arrangements available ASSUMPTION: The salary range is estimated based on industry standards for a senior role in the Philippines. Actual compensation may vary based on experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: AXA operates in the insurance industry, offering a wide range of products and services to customers worldwide. Company Size: AXA is a large global organization with over 10,000 employees worldwide. Founded: AXA was founded in 1816 and has a rich history of innovation and growth in the insurance sector. Company Description: - AXA is a global leader in insurance and investments, taking care of 103 million lives in 64 countries worldwide. - In the Philippines, AXA partners with Metrobank, one of the country's strongest banks. - AXA Philippines, established in 1999, is one of the largest and fastest-growing life insurance companies in the country, offering financial security to over one million individuals through its group and individual life insurance as well as general insurance products. Company Specialties: - Insurance and investment products - Bancassurance operations - Investment-linked insurance - Savings and investments - Health plans - Income protection - Health coverage - Fire, motor car, marine cargo, personal accident, bonds, casualty, and engineering insurance products Company Website: AXA Philippines ASSUMPTION: AXA's global presence and extensive product offerings provide ample opportunities for career growth and development. 📊 Role Analysis Career Level: Senior Manager level, reporting directly to the Head of Brand Experience or a similar role. Reporting Structure: This role may oversee junior brand managers, event coordinators, and other brand experience team members. Work Arrangement: On-site work arrangement with flexible remote work options available. Growth Opportunities: - Potential to advance to a Head of Brand Experience or similar role as the team and brand strategy evolve. - Opportunities to work on regional or global brand projects, expanding industry knowledge and network. - AXA's commitment to employee development and internal promotions may provide additional growth paths. ASSUMPTION: The Brand Experience Senior Manager role offers ample opportunities for career growth and development within AXA's global organization. 🌍 Location & Work Environment Office Type: AXA Philippines has a modern, collaborative office environment with open-plan workspaces and dedicated team areas. Office Location(s): AXA Philippines' headquarters is located in Makati City, with additional offices in key cities across the country. Geographic Context: - Makati City is a major commercial and financial hub in the Philippines, offering a vibrant urban environment with numerous amenities and entertainment options. - The Philippines has a tropical climate, with temperatures ranging from 21°C to 32°C throughout the year. Work Schedule: Standard office hours are from 8:00 AM to 5:00 PM, with flexible work arrangements available. ASSUMPTION: AXA's modern office environment and flexible work arrangements contribute to a positive work-life balance for employees. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the AXA careers portal. 2. Phone or video screening to assess communication skills and cultural fit. 3. In-depth behavioral interviews to evaluate problem-solving skills, leadership potential, and brand management expertise. 4. Final round interviews with senior leadership to discuss career growth opportunities and expectations. Key Assessment Areas: - Brand strategy and activation experience - Cross-functional team leadership and collaboration skills - Creativity and innovation in brand experiences - Ability to monitor and analyze brand performance metrics - Cultural fit with AXA's values and work environment Application Tips: - Tailor your resume and cover letter to highlight relevant brand management experience and skills. - Prepare examples of successful brand activations, events, or campaigns you've led in the past. - Research AXA's brand and industry trends to demonstrate your understanding of the role and company. ATS Keywords: Brand strategy, brand activation, event management, cross-functional team leadership, brand monitoring, KPI development, creative brand experiences, insurance industry, global brand management ASSUMPTION: AXA's interview process is designed to assess both technical skills and cultural fit, ensuring a strong match for the Brand Experience Senior Manager role. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Project management tools (e.g., Asana, Trello, Microsoft Project) - Event management software (e.g., Cvent, Eventbrite) - Brand management platforms (e.g., Brandfolder, Frontify) - Social media management tools (e.g., Hootsuite, Buffer) - Analytics and reporting tools (e.g., Google Analytics, Tableau) ASSUMPTION: AXA provides the necessary tools and technologies for Brand Experience Senior Managers to effectively execute their responsibilities. 👔 Cultural Fit Considerations Company Values: - Customer-centricity: Putting customers at the heart of everything we do - Integrity: Acting with honesty and transparency in all our interactions - Respect: Valuing diversity and treating everyone with dignity - Excellence: Striving for the highest standards in our work - Collaboration: Working together to achieve our goals Work Style: - AXA fosters a collaborative and inclusive work environment, encouraging open communication and teamwork. - The company values innovation, creativity, and continuous learning. - AXA promotes a healthy work-life balance, with flexible work arrangements and employee wellness programs. Self-Assessment Questions: 1. How do you align with AXA's value of 'Customer-centricity,' and can you provide an example of a time when you put customers at the heart of your brand strategy? 2. Describe your experience working in a collaborative, inclusive team environment, and how have you contributed to a positive work culture? 3. How do you approach continuous learning and staying updated with industry trends and best practices in brand management? ASSUMPTION: AXA's company culture emphasizes collaboration, innovation, and customer-centricity, making it an attractive workplace for brand management professionals. ⚠️ Potential Challenges 1. Global Brand Management: Balancing regional brand preferences with global brand strategy may present challenges in this role. 2. Cross-Functional Collaboration: Working with various departments and teams may require strong communication and project management skills to ensure seamless brand integration. 3. Brand Consistency: Maintaining a consistent brand narrative and visual identity across diverse touchpoints and channels can be challenging. 4. Budget Constraints: Managing brand activations and events within allocated budgets may require creative problem-solving and resourcefulness. ASSUMPTION: The Brand Experience Senior Manager role presents unique challenges that require strong leadership, strategic thinking, and adaptability. 📈 Similar Roles Comparison 1. Brand Experience Manager vs. Brand Manager: The Brand Experience Manager role focuses more on creating immersive brand experiences, while the Brand Manager role is more centered on overall brand strategy and positioning. 2. Industry-specific Context: In the insurance industry, understanding risk management and financial services is crucial for developing effective brand strategies and experiences. 3. Career Path Comparison: Both roles can lead to career growth within AXA, with potential paths including Head of Brand Experience, Head of Brand Marketing, or other senior leadership roles. ASSUMPTION: The Brand Experience Senior Manager role offers a unique blend of strategic and creative responsibilities, setting it apart from other brand management positions. 📝 Sample Projects 1. AXA Brand Launch Event: Plan and execute a high-impact brand launch event, incorporating innovative elements that engage employees and customers alike. 2. AXA Brand Campaign: Develop and implement a comprehensive brand campaign that reinforces AXA's brand values and drives customer engagement across multiple channels. 3. AXA Employee Brand Experience: Design and execute internal brand experiences that foster employee pride, engagement, and alignment with AXA's brand vision. ASSUMPTION: The Brand Experience Senior Manager role offers ample opportunities to work on high-impact projects that drive brand visibility, engagement, and affinity. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the key priorities for this role in the first 90 days? 2. Team Structure: How is the brand experience team structured, and who will I be working closely with? 3. Brand Strategy: What are the key aspects of AXA's brand strategy, and how does this role contribute to its success? 4. Brand Evolution: How does AXA plan to evolve its brand in the coming years, and what role will this position play in that process? 5. Growth Opportunities: What opportunities exist for professional growth and development within this role and the broader organization? ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and commitment to AXA's brand success. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight relevant brand management experience and skills. 3. Prepare examples of successful brand activations, events, or campaigns you've led in the past. 4. Research AXA's brand and industry trends to demonstrate your understanding of the role and company. 5. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.