Brand Experiences & Partnerships Director

📌 Core Information

🔹 Job Title: Brand Experiences & Partnerships Director

🔹 Company: Dairy MAX

🔹 Location: Dallas, Texas, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & PR

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Leading cross-functional teams to create and execute transformative brand experiences
• Developing and implementing strategic partnerships, influencer collaborations, and dynamic activations
• Driving measurable outcomes and consumer engagement through ROI-focused marketing campaigns
• Fostering a culture of innovation and creativity within the marketing team

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and creativity to successfully blend partnership strategy, experiential marketing, and influencer management.

📋 Key Responsibilities

✅ Oversee the design and implementation of experiential marketing campaigns that drive measurable outcomes and consumer engagement

✅ Lead the development of experiential marketing strategies that bring our brand promises to life, delivering impactful consumer experiences aligned with organizational goals

✅ Work with sports teams and other key partners to create unique events and activations that engage consumers, enhance brand visibility, and build long-term loyalty

✅ Develop and execute an influencer strategy to enhance brand visibility and foster authentic consumer connections, leveraging NIL opportunities to amplify our message and expand brand reach

✅ Collaborate closely with the Consumer Growth team and Dairy MAX Centers of Excellence (CoEs) to ensure alignment of initiatives with broader company objectives

✅ Establish KPIs and measure the success of programs, partnerships, and influencer initiatives to ensure ongoing optimization and impact

ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Communications, Business, or a related field (or equivalent experience)

Experience: 8-10 years of experience in experiential marketing, partnership management, influencer strategy, or sports marketing, with a proven track record of success

Required Skills:

• Proven success in leading large-scale experiential marketing programs, partnership strategies, and influencer campaigns that drive measurable outcomes
• Expertise in measuring the effectiveness of marketing programs and partnerships, using data to inform decision-making and ensure impact
• Strong leadership skills, with experience managing a team of marketing professionals
• Experience in partnership management and influencer marketing campaigns
• Strong understanding of brand strategy and experiential marketing, with a focus on measurable outcomes

Preferred Skills:

• Experience in the dairy industry or related fields
• Fluency in Spanish

ASSUMPTION: Candidates with experience in the dairy industry or related fields may have a deeper understanding of the target audience and market trends.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for similar roles and experience levels)

Benefits:

• Medical, Dental, Vision
• Life, Short-term Disability, Long-term Disability
• Flexible Spending Accounts (Health Care, Dependent Care, Transit, and Parking)
• 401k with up to 10% match

Working Hours: Full-time, flexible hours with a focus on results and performance

ASSUMPTION: The salary range is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's qualifications and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Dairy MAX is a non-profit dairy council representing over 900 dairy farm families across multiple states, working to grow dairy demand and promote the health benefits of dairy products.

Company Size: Dairy MAX has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Dairy MAX was founded in 1995, with a mission to build healthier communities through dairy nutrition and education.

Company Description:

• Dairy MAX works with health professionals, schools, and consumers to promote the natural goodness and nutritional benefits of dairy products
• The organization focuses on health and wellness, consumer education, and industry image and relations
• Dairy MAX partners with companies and organizations to increase dairy demand and consumption

Company Specialties:

• Health and wellness
• Business development
• School nutrition
• Dairy industry
• Education
• Marketing
• Event planning

Company Website: http://www.dairymax.org

ASSUMPTION: Dairy MAX's non-profit status and focus on community health and education may appeal to candidates seeking a mission-driven organization.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring strategic thinking, leadership, and extensive experience in marketing and partnerships.

Reporting Structure: The Brand Experiences & Partnerships Director will report directly to the Senior Vice President of Consumer Growth and will oversee a team of marketing professionals.

Work Arrangement: This role is remote, with flexible hours and a focus on results and performance.

Growth Opportunities:

• Potential to expand the team and take on additional responsibilities as the organization grows
• Opportunities to collaborate with and learn from various departments within Dairy MAX
• Possibility to transition into a leadership role within the organization as the company evolves

ASSUMPTION: This role offers significant growth potential, as Dairy MAX continues to expand its reach and impact within the dairy industry.

🌍 Location & Work Environment

Office Type: Remote (100% telecommuting)

Office Location(s): Dallas, Texas

Geographic Context:

• Dallas, Texas, is a large metropolitan area with a diverse population and a thriving business community
• The city offers a range of cultural, recreational, and entertainment options
• Dallas has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, with flexible hours and a focus on results and performance

ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to live in various locations within the United States.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or other team members
• Final interview with the Senior Vice President of Consumer Growth
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Experience in experiential marketing, partnership management, and influencer strategy
• Understanding of the dairy industry and market trends

Application Tips:

• Highlight specific examples of successful marketing campaigns, partnerships, and influencer strategies in your resume and cover letter
• Demonstrate your understanding of the dairy industry and Dairy MAX's mission in your application materials
• Prepare questions about the company, team, and role to ask during the interview

ATS Keywords: Experiential Marketing, Partnership Management, Influencer Strategy, Sports Marketing, Team Leadership, Data-Driven Decisions, Creative Visionary, Strategic Leadership, ROI Focused, Collaborative Leadership, People Leadership

ASSUMPTION: Dairy MAX uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, or Microsoft Project)
• Social media management platforms (e.g., Hootsuite, Buffer, or Sprout Social)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, or Power BI)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Candidates should be willing to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Collaboration
• Innovation
• Accountability

Work Style:

• Results-driven and performance-focused
• Collaborative and team-oriented
• Adaptable and open to feedback
• Strategic and forward-thinking

Self-Assessment Questions:

• How do you align with Dairy MAX's mission and values?
• How have you successfully managed and motivated teams in previous roles?
• How do you approach strategic planning and execution in marketing campaigns?

ASSUMPTION: Candidates who demonstrate a strong fit with Dairy MAX's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse stakeholders, including partners, influencers, and internal teams
• Adapting to changes in market trends and consumer behavior
• Balancing the need for creativity and innovation with the requirement for measurable results

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a blend of partnership strategy, experiential marketing, and influencer management
• This role is unique to the dairy industry, with a focus on promoting the health benefits and natural goodness of dairy products
• Career progression in this role may involve transitioning into a leadership or executive position within the organization

ASSUMPTION: Candidates with experience in similar roles within the dairy industry or related fields may have a competitive advantage in this position.

📝 Sample Projects

• Developing and executing a strategic partnership with a major sports team to create unique events and activations that engage consumers and enhance brand visibility
• Creating and implementing an influencer marketing campaign to promote a new dairy product launch, leveraging NIL opportunities to amplify the message and expand brand reach
• Designing and executing an experiential marketing campaign that brings the brand's promises to life, delivering impactful consumer experiences aligned with organizational goals

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Brand Experiences & Partnerships Director may oversee.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader organizational structure and strategy for Dairy MAX?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Dairy MAX support the professional development and growth of its employees?
• What are the most significant challenges facing the dairy industry, and how can this role help address them?
• How does Dairy MAX measure the success of its marketing campaigns and partnerships?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, organization, and industry, while also providing valuable insights into the position and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight your experience and qualifications for this specific role
• Prepare examples of successful marketing campaigns, partnerships, and influencer strategies to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.