- Building account-based marketing plans and nurturing relationships to expand brand presence at key dispensary accounts.
- Creating attractive sales floor displays and driving brand loyalty through education and engagement with retail partners.
- Collaborating with customers to create layout plans for stores to ensure optimal in-store presence.
- Managing store shelves and inventory to maximize sales and minimize waste.
- Becoming a trusted business partner and advisor to retail partners, helping them excel in their roles.
- Utilizing sales and negotiation skills to achieve mutually beneficial increases in earnings for both partners and Cresco brands.
- Planning, scheduling, and executing consumer events tailored to the market to drive consumer education and trial of new products.
- Advising the program manager and Cresco team in the development of all program-specific training or experiential materials.
- Coordinating efforts with distributor personnel, including orders, delivery, and merchandising support.
Assumption: This role requires a high level of independence, creativity, and strategic thinking. It involves frequent travel and requires strong problem-solving skills to overcome objections and achieve goals.
## 📋 Key Responsibilities
🔹 Responsibility 1: Build and maintain strong, long-term professional relationships with established customers and create new alliances with key influencers and industry experts.
🔹 Responsibility 2: Develop and distribute all program training materials to field.
🔹 Responsibility 3: Coordinate with distributor personnel, including orders, delivery, and merchandising support.
Assumption: The candidate should be comfortable working independently and have strong communication and interpersonal skills to build and maintain effective relationships with customers and partners.
## 🎯 Required Qualifications
Education: Bachelor’s Degree or equivalent work experience.
Experience: 3-5 years of related industry or sales experience.
Required Skills:
- Strong presentation and interpersonal communication skills
- Ability to listen and identify opportunities to drive increased brand loyalty
- Ability to coordinate efforts with distributor personnel, including orders, delivery, and merchandising support
- Ability to develop and distribute all program training materials to field
- Ability to build and maintain strong, long-term professional relationships with established customers and create new alliances with key influencers and industry experts
Preferred Skills:
- Familiarity with on/off premise marketing initiatives
- Prior promotion agency experience
- Knowledge of local market trendsetting accounts
Assumption: The ideal candidate will have a strong background in sales, marketing, or a related field, with a proven track record of driving brand growth and customer loyalty. They should be comfortable working independently and have a creative approach to problem-solving.
## 💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 USD per year
Benefits:
- Major Medical, Dental, and Vision Insurance
- 401(K)-Match Program
- FSA/HSA Programs
- LTD/STD Options
- Life Insurance
- Paid Holidays and Paid Time Off
- Annual Discretionary Bonuses
- Stock Options
- Employee Discount Program
Assumption: The salary range is estimated based on market data for similar roles, experience levels, and locations. The benefits package is competitive and designed to attract and retain top talent in the industry.
## 📌 Applicant Insights
Company Context:
- Industry: Alternative Medicine
- Company Size: 1,001-5,000 employees
- Founded: 2013
- Headquarters: Chicago, Illinois
- Founding Date: 2013
- Company Description: Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features some of the highest quality, most awarded, and most popular cannabis products in America. With dozens of locations nationwide, our owned and operated Sunnyside® dispensaries provide a welcoming, positive, judgement-free place to shop for anyone at any point on their cannabis journey. Founded in 2013, Cresco Labs’ mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry, our teams are constantly focused on supporting the needs of our fellow colleagues, consumers, customers, and communities alike. With a focus on Social Equity and Educational Development, our SEEDTM initiative ensures that our company reflects the communities in which we serve, ensuring equal opportunity for all to have the knowledge and resources to work in and own businesses in cannabis. At Cresco Labs, we aim to revolutionize and lead the nation’s cannabis industry with a focus on quality and consistency of product, and to bring legitimacy to the industry with the highest level of integrity and professionalism.
- Company Specialties: Cultivation, manufacturing, wholesale distribution, and retail
- Company Website: [Cresco Labs](https://www.crescolabs.com)
Role Analysis:
- Career Level: Mid-career
- Reporting Structure: The role reports directly to the Program Manager.
- Work Arrangement: The role is on-site, with frequent travel required.
- Growth Opportunities: This role offers opportunities for career growth within the company, including potential advancement to management or other leadership positions.
Assumption: The ideal candidate will be comfortable with frequent travel and have a strong work ethic, with a desire to grow within the company and take on new challenges as they arise.
## 🌍 Location & Work Environment
Office Type: On-site, with frequent travel required
Office Location(s): Philadelphia, Pennsylvania
Geographic Context:
- Philadelphia is the largest city in Pennsylvania, with a population of over 1.6 million people.
- The city is known for its rich history, cultural attractions, and diverse neighborhoods.
- Philadelphia is home to several major universities and colleges, contributing to its vibrant intellectual and cultural scene.
Work Schedule: The work schedule for this role is typically Monday through Friday, with occasional weekend and evening work required to accommodate retail partner schedules.
Assumption: The ideal candidate will be comfortable with a flexible work schedule and be willing to work evenings and weekends as needed to meet the demands of the role.
## 💼 Interview & Application Insights
Typical Process:
1. Submit your application through the provided link.
2. Complete any additional assessments or tasks as required.
3. Participate in one or more interviews, which may include phone, video, or in-person interviews.
4. Receive an offer of employment, if selected.
Key Assessment Areas:
1. Sales and marketing skills, including presentation and negotiation abilities.
2. Knowledge of the cannabis industry and Cresco Labs' products.
3. Problem-solving skills and ability to work independently.
4. Ability to build and maintain strong, long-term professional relationships with customers and partners.
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Research Cresco Labs and the cannabis industry to demonstrate your knowledge and enthusiasm.
3. Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work independently.
4. Be ready to discuss your understanding of the cannabis industry and Cresco Labs' products.
Assumption: The ideal candidate will have a strong understanding of the cannabis industry and Cresco Labs' products, as well as a proven track record of driving brand growth and customer loyalty in a retail environment.
## 🛠️️️️ Cultural Fit Considerations
Company Values:
- Integrity
- Professionalism
- Passion for the industry
- Commitment to social equity and educational development
- Focus on quality and consistency of product
Work Style:
- Collaborative and team-oriented, with a focus on building strong, long-term professional relationships
- Entrepreneurial and creative, with a willingness to work independently and take initiative
- Comfortable with a fast-paced, growing business in a highly diversified industry
- Adaptable and resilient, with the ability to thrive in a dynamic and ever-changing work environment
Self-Assessment Questions:
1. How do you align with Cresco Labs' company values, particularly in the context of this role?
2. Describe a time when you had to build a strong, long-term professional relationship with a customer or partner. What steps did you take to ensure the relationship was mutually beneficial and successful?
3. How do you approach problem-solving in a retail environment, particularly when faced with challenges or obstacles to achieving your goals?
4. How do you stay up-to-date with industry trends and developments, and how do you apply this knowledge to your work in a dynamic and ever-changing market?
Assumption: The ideal candidate will be able to demonstrate a strong fit with Cresco Labs' company values and work style, with a clear understanding of the role's requirements and the company's mission and goals.
## ⚠️️️️ Potential Challenges
1. The role requires frequent travel, which may present challenges for candidates with family or personal commitments.
2. The work environment can be dynamic and ever-changing, which may require candidates to be adaptable and resilient.
3. The role may involve working evenings and weekends, which may present challenges for candidates with fixed work schedules or family commitments.
4. The cannabis industry is subject to regulatory changes and market fluctuations, which may present challenges for candidates who prefer a more stable and predictable work environment.
Assumption: The ideal candidate will be comfortable with the potential challenges associated with the role and have a strong work ethic and desire to succeed in a dynamic and ever-changing work environment.
## 📈 Similar Roles Comparison
1. Brand Manager: This role is similar to the Brand Field Representative role, but typically involves more strategic planning and less day-to-day account management. It may also require more experience and a higher level of responsibility.
2. Retail Sales Representative: This role is similar to the Brand Field Representative role, but may involve less strategic planning and more focus on day-to-day sales and customer interactions. It may also require less experience and a lower level of responsibility.
3. Field Marketing Manager: This role is similar to the Brand Field Representative role, but may involve more focus on event planning and execution, and less focus on day-to-day account management. It may also require more experience and a higher level of responsibility.
Assumption: The ideal candidate will have a clear understanding of the differences between these roles and be able to articulate how their skills and experiences make them a strong fit for the Brand Field Representative role.
## 📝 Sample Projects
1. Project 1: Describe a time when you developed and executed a successful marketing campaign to drive brand awareness and increase sales in a retail environment. What steps did you take to plan, execute, and measure the success of the campaign?
2. Project 2: Describe a time when you had to overcome a significant challenge or obstacle to achieve your goals in a retail environment. What steps did you take to identify the root cause of the problem and develop a effective solution?
3. Project 3: Describe a time when you had to build a strong, long-term professional relationship with a customer or partner in a retail environment. What steps did you take to ensure the relationship was mutually beneficial and successful?
Assumption: The ideal candidate will be able to provide specific, detailed examples of their past experiences and accomplishments in a retail environment, with a clear understanding of how these experiences have prepared them for the Brand Field Representative role.
## ❓ Key Questions to Ask During Interview
1. What are the key priorities for this role in the first 30, 60, and 90 days?
2. How does this role fit into the overall company structure and contribute to the company's mission and goals?
3. What are the key challenges facing the company in the cannabis industry, and how does this role help address them?
4. What opportunities are there for growth and advancement within the company for someone in this role?
5. How does the company support the professional development and growth of its employees?
Assumption: The ideal candidate will be curious and engaged, with a strong desire to understand the company's mission, goals, and challenges, as well as the opportunities for growth and advancement within the company.
## 🛠️️️️ Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Apply here](https://job-boards.greenhouse.io/crescolabs/jobs/8061057002)
2. Complete any additional assessments or tasks as required.
3. Prepare for one or more interviews, which may include phone, video, or in-person interviews.
4. Follow up with the hiring manager or recruiter after your interview to express your interest in the role and ask any questions you may have.
5. If selected, you will receive an offer of employment, which you can accept or negotiate as appropriate.
⚠️️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
